The AdWords Shared Library isn’t the sexiest feature, but it does provide valuable options that can make account management more efficient. In this post I’ll give a description of each of the seven sections while also ranking from most valuable to least. As with any feature, make sure it is right for you and doesn’t interfere with your account goals. 1) Audiences Being … [Read more...] about Ranking The AdWords Shared Library Features
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test – PPC Services
Get A Free PPC Account Analysis From Our Experts! PPC Hero is written & produced by digital advertising experts at Hanapin Marketing, a leading digital ad agency that serves enterprise-caliber businesses. If you are currently spending at least $25,000 each month on digital advertising and you want an expert PPC account manager to outline the current state of your … [Read more...] about test – PPC Services
25 Reasons to Use Bing Ads Now
Over here at Bing Ads our aim is to make paid search easy and ensure that it gives you a powerful return on the time and money you invest. So how can we do that for you? Above and beyond the fact that the Yahoo Bing Network is 29% of the search marketplace (that’s nearly one-third of all search queries in the US), here are 25 more great reasons to (re)sign up for Bing … [Read more...] about 25 Reasons to Use Bing Ads Now
AdWords Rolls Out Customized Creatives
As part of their Tools for the Power User, Google is launching customized creatives. These creatives are great for advertisers who have millions of products! How To Set It Up: In order to set up customized creatives you must navigate to the Business Data section of the AdWords Shared Library. In this new Business Data section your Ad Customizer data will be stored, … [Read more...] about AdWords Rolls Out Customized Creatives
Avoid A GDN Disaster With One Simple Optimization
This week we’ve focused on PPC issues that we have faced and triumphantly overcome. The most memorable key learning that has stuck with me over the years is the importance of monitoring display placements - in particular Mobile App placements. Earlier this year I wrote a post about how the Mobile App: Flappy Birds almost destroyed my account. Since then, I’ve gathered even more … [Read more...] about Avoid A GDN Disaster With One Simple Optimization
PPC Nation Excel Download
Please be sure to bookmark this page for future access to this file. … [Read more...] about PPC Nation Excel Download
Move Past ROAS And Think ROI
This week we’ve been discussing PPC challenges we’ve faced and how we overcame them. Having worked primarily with eCommerce accounts, I’ve come to understand that revenue and return need to be reviewed beyond face value in order to determine if a PPC program is truly profitable. In any PPC campaign, whether eCommerce or lead generation, return is the ultimate indicator of … [Read more...] about Move Past ROAS And Think ROI
Morning Clicks: Why Ask.com is Your Competitor, Interesting Yelp Strategy, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. First things first, whats the latest with Google? Well, structured snippets are now officially live in search results on Google. [Search Engine … [Read more...] about Morning Clicks: Why Ask.com is Your Competitor, Interesting Yelp Strategy, and More
Overcoming AdWords Trademark And Disapproval Issues
Would you rather have all your ads be disapproved for using a trademark or have a competitor use your trademarked term? Both are major downers that can seriously affect paid search performance. Recently, I dealt with both of these issues, which enhanced my knowledge of the AdWords trademark policy. The key to all trademark issues is the “3rd Party Authorization Request … [Read more...] about Overcoming AdWords Trademark And Disapproval Issues
Day-to-Day PPC Management: What to Ask Your Key Stakeholders and Vendors
Question #1: How do I measure performance? We’ve addressed setting goals and funding our program. Now the question must turn to “How do I measure performance?” 3 popular ways to measure PPC performance are: Platform Interfaces: All ad platforms provide a wealth of information. Traffic metrics such as cost, clicks, impressions, ad position, and cost per click can be … [Read more...] about Day-to-Day PPC Management: What to Ask Your Key Stakeholders and Vendors
The Big Lead Gen Mistake You’re Probably Making
Today marks the beginning of series week at PPC Hero. We'll be discussing issues that our authors have faced and how they've been overcome. From lead generation to eCommerce campaigns, we've shared our shortcomings and how we've risen to the challenges. Carrie is first this week, speaking about lead generation campaigns. In PPC we’re constantly checking performance and … [Read more...] about The Big Lead Gen Mistake You’re Probably Making
Prepare For The Impending Mobile Ad Update
Google recently announced that beginning on 10/15, mobile ads have the potential to show your ad extensions instead of description line two. Our own Kevin Klein wrote a piece explaining how this update will impact mobile ad creation moving forward. We now want to look at this update in the context of overall mobile strategy. Gone are the days where mobile PPC is an … [Read more...] about Prepare For The Impending Mobile Ad Update
