If you still need to make the jump to Enhanced Campaigns, then you've got a few surprises in store. Specifically, there are some new wrinkles in the way that we now bid on Display campaigns. You're already keenly aware of the Bid Modifiers in place for Mobile Devices, Locations, and Ad Schedules - but did you know that it's coming to your Display campaigns, too? Here's the … [Read more...] about What You Need to Know About Enhanced Display Campaigns
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Get Descriptive With Your Keyword Match Types
For this month’s series PPC Hero decided to go back to the basics, but with a twist. We’ll be tackling all of the standard best practices for bids, ads, and keywords. But we’ll also share some of our personal insights about what works, what doesn’t, and what you can apply to your own accounts. Anyone who’s just getting into the world of PPC has surely seen the below … [Read more...] about Get Descriptive With Your Keyword Match Types
Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot cakes. But, you seem to have reached your limit for growth through the marketing channels (or lack thereof) you’re already using. Someone or … [Read more...] about Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
Going Beyond the Basics with PPC Keyword Research
For this month’s series PPC Hero decided to go back to the basics, but with a twist. We’ll be tackling all of the standard best practices for bids, ads, and keywords. But we’ll also share some of our personal insights about what works, what doesn’t, and what you can apply to your own accounts. When it comes to keyword research everyone in PPC seems to have their own … [Read more...] about Going Beyond the Basics with PPC Keyword Research
Finalist: Optimizing and Targeting for User Behavior
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Jeremy Estes currently works on the paid search team at Standing Dog Interactive in Dallas, Texas. When I first started building PPC campaigns, 7 or 8 years ago, I remember getting all the “pro tips” like putting the keyword in the title, using numbers or special characters, title casing, … [Read more...] about Finalist: Optimizing and Targeting for User Behavior
Finalist: The Secret PPC Matrix Before the Click
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Raymond Smit is Co-Owner of Nico’s Kitchens in South Africa. Many Adwords users are trapped inside a matrix they don’t yet know exists. They choose keywords, write their ads and pay Google. That’s the blue pill. Playing inside the Adwords interface and being unaware or blind to what is really … [Read more...] about Finalist: The Secret PPC Matrix Before the Click
Finalist: Labeling Your Search Funnel
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Bruno Giosa is a paid search manager with Eotica in Brazil. Lately there is a lot of talk about search funnels, how do they work, how to incorporate them and how to better use the new columns recently added by Google Adwords to understand how our keywords work along that funnel. It is not an easy … [Read more...] about Finalist: Labeling Your Search Funnel
Finalist: How to Take Advantage of Enhanced Campaigns
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Alex Dao is a Senior Manager of Client Services at DataPop in Los Angeles, California. Ever since Google’s Enhanced campaigns announcement, there has been an excess of views on its negative implications. No matter what your views are on Enhanced Campaigns, this is something that will … [Read more...] about Finalist: How to Take Advantage of Enhanced Campaigns
Bid Management: From Basic To Advanced
For this month's series PPC Hero decided to go back to the basics, but with a twist. We'll be tackling all of the standard best practices for bids, ads, and keywords. But we'll also share some of our personal insights about what works, what doesn't, and what you can apply to your own accounts. One of the first things you learn about PPC is bid management. It's built into the … [Read more...] about Bid Management: From Basic To Advanced
Writing Successful PPC Ad Copy – Building from Account Structure & Beyond
For this month’s series PPC Hero decided to go back to the basics, but with a twist. We’ll be tackling all of the standard best practices for bids, ads, and keywords. But we’ll also share some of our personal insights about what works, what doesn’t, and what you can apply to your own accounts. Yesterday, Eric discussed how account structure is vital to making sure your PPC … [Read more...] about Writing Successful PPC Ad Copy – Building from Account Structure & Beyond
Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 2
In part 2, we'll cover account structure & budgeting. You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot cakes. But, you seem to have reached your limit for growth through the marketing channels … [Read more...] about Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 2
It Might Be Time To Revisit Your Account’s Structure
For this month's series PPC Hero decided to go back to the basics, but with a twist. We'll be tackling all of the standard best practices for bids, ads, and keywords. But we'll also share some of our personal insights about what works, what doesn't, and what you can apply to your own accounts. Account Structure 101 For today's lesson, we're going to start at the very … [Read more...] about It Might Be Time To Revisit Your Account’s Structure
