Previously in MSN's adCenter, you had to control your spending through a monthly budget. With a recent set of updates, it is now possible to set both a daily and maximum monthly budget. Thank you MSN! The PPC Blog provided this list of 13 Pay Per Click Myths. This list does a great job of breaking down some of the most common misperceptions, such as: the need to rank #1, … [Read more...] about PPC News Roundup for December 19, 2007
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Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures!
Our quest to make better PPC accounts for everyone continues! In our previous series we have expanded your view on the AdWords Quality Score, and we have revitalized and re-invigorated your PPC campaign in 5 days. This time around we will help you catch more clicks and conversions with better ad texts by using the right lures! The internet is like an ocean. There are little … [Read more...] about Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures!
Take Back Control of Your Ad Rank in AdWords
With all of the quality score initiatives that have been implemented by AdWords it is becoming increasingly difficult to determine exactly where your PPC ad will appear on any given search engine results page (SERP). Believe it or not, this quality-based ranking system is a step in the right direction, but this evolution has left some search engine marketers in the dark in … [Read more...] about Take Back Control of Your Ad Rank in AdWords
More Quick Fixes for Your PPC Account: Get More Clicks
Recently, my colleague, John, discussed some quick fixes for your PPC account. His article focused on low conversions, low quality conversions, and low quality score. Today, I will focus on three additional issues that can arise when managing a PPC account: low click-through rate, low traffic and low ad position. Low Click-through Rate Before you can worry about your … [Read more...] about More Quick Fixes for Your PPC Account: Get More Clicks
PPC News Roundup for December 5, 2007
Greg Meyers at SEMGeek recently posted about the AdWords reporting tool: Impression share. He has followed this post with an interesting question: AdWords Impression Share Exact Match: Fact or Fiction? Greg doesn't determine the factual or fictional status of this report, but he does draw another conclusion: Google wants you to spend more money by using more broad match … [Read more...] about PPC News Roundup for December 5, 2007
Quick Fixes to Some of PPC’s Most Common Problems: Part One
When you're first starting out in pay-per-click advertising, there is a tremendous learning curve. You have to discover the inner workings of 3 (sometimes more) different PPC advertising platforms. There is the trial and error of figuring out which tools and methods work for your particular account. And then there is learning how to react to the myriad of issues that can … [Read more...] about Quick Fixes to Some of PPC’s Most Common Problems: Part One
Our Greatest Hits for November!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, blog posts from November. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful tips involving the world of pay-per-click. Enjoy! A problem many professional SEMs run into is inheriting PPC accounts from … [Read more...] about Our Greatest Hits for November!
PPC News Roundup for November 30, 2007
The holidays are the time to give PPC advertising everything you've got, even if it means devoting more time to MSN adCenter! PPC Discussions explains why even if you normally ignore or under-utilize adCenter, the holidays are prime time to go full force. The conversion rates and click traffic increase during the Christmas season, and you should take advantage … [Read more...] about PPC News Roundup for November 30, 2007
Use These 5 Holiday Tips To Help Increase Your PPC Revenue
'Tis the season for masses of people shopping online to buy those one-of-a-kind gifts for friends and family. In this post I will outline a few online shopping trends, and five tips that can help you maximize your revenue during this Christmas season. Timing is Key: According to the Atlas Institute's 7th annual Holiday Online Shopping Report, timing is pertinent to the … [Read more...] about Use These 5 Holiday Tips To Help Increase Your PPC Revenue
Don’t Have the ‘Set It & Forget It’ Attitude: Interview with Dave Davis from RedFly Marketing
Dave Davis is the Managing Director of RedFly Marketing, a search engine marketing firm based out of Dublin, Ireland. Dave oversees search engine marketing, search engine optimization and pay per click management. According to Dave's Bio, he attended DIT with a Computer Science Degree where he learned almost all the facts of life. He apparently loves to travel and also … [Read more...] about Don’t Have the ‘Set It & Forget It’ Attitude: Interview with Dave Davis from RedFly Marketing
Get Your Masters of Business Online – Registration Ends Wednesday
On Friday, December 7th, the Masters of Business Online Conference will be held in Indianapolis, Indiana. This exclusive event has been organized to educate marketers on how best to do business online. Through the course of this one-day event, attendees will be educated on interactive marketing, search engine marketing (SEM), website usability, email marketing and best of … [Read more...] about Get Your Masters of Business Online – Registration Ends Wednesday
The 6 Next Steps After Your AdWords Content Optimization
Once you've launched your Google AdWords content optimization resulting in greater impressions, clicks and conversions, what is the next step to expand your account? Good question! Now you need to take what is working and make it work better and more often! Here are 6 steps you can take after you've settled into your content-optimized account. Run a placement performance … [Read more...] about The 6 Next Steps After Your AdWords Content Optimization
