A post on Seroundtable talks about a company whose offering services to damage your competitors search engine rankings and protect your own…is this for real?! We know that search is a complex beast, but we keep learning just how complex it is. Let your fingers do the walking: Yellowpages.com revamps its site and this could help your local search … [Read more...] about PPC News Roundup for June 27, 2007
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6 Ways to Increase Your PPC Traffic
Whether your goals are to drive sales, leads or sign-ups, increasing traffic to your site is one action you can take to get closer to your goals. Below I've described six ways I was able to increase traffic for my clients without spending additional money. And in turn, I was able to generate more leads and revenue for my clients. Stop Ad Text Testing, Temporarily - If it's … [Read more...] about 6 Ways to Increase Your PPC Traffic
PPC News Roundup for June 20, 2007
Often the EXACT OPPOSITE of what you predict will occur, says Offermatica.com on Landing Page Best Practices. Free commercial ad server for publishers, what? A clickz.com post mentioned that Exponential announced today a free commercial ad server for publishers, claiming the solution offers functions normally reserved for powerful and costly "industrial strength" platforms. … [Read more...] about PPC News Roundup for June 20, 2007
Cross-Channel Tracking Explained
We all know that the majority of searches and subsequent PPC traffic derives from the big boys, Google and Yahoo!. For the most part we also know that it can make a great deal of sense to utilize MSN and Ask.com in our advertising efforts. From there, the list of alternative search engines continues to grow. Considering up and coming stars like Business.com, Adbrite, … [Read more...] about Cross-Channel Tracking Explained
How to Set Up Your Shopzilla.com Account
Last Friday I posted 7 reasons why retailers should advertise on Shopzilla.com. Today I'd like to go into a little more in detail and show you how to set up your shopzilla.com account. As previously mentioned in my last blog, Shopzilla.com owns Bizrate.com. So you only have to set up your account once in Shopzilla.com in order to have your products posted on both shopping … [Read more...] about How to Set Up Your Shopzilla.com Account
To Optimize, or Not To Optimize
There has been some discussion over at Small Business SEM regarding an offer for an automated campaign optimization from Google. I give can give Matt some feedback on this as we have had a handful of clients optimized by our AdWords representatives. Our official stance on optimizations is this: similar tactics are employed for each optimization (so they are not very … [Read more...] about To Optimize, or Not To Optimize
7 Reasons Why Retailers Should Advertise with Shopzilla.com
There’s so much talk in the PPC world about Google, Yahoo!, MSN etc. But what about Shopzilla, Bizrate and Price Grabber? These are just three shopping comparison sites among the many out there. Advertising on one of these sites, preferably Shopzilla.com as you will see below, technically is pay-per-click, because you are paying per click. I’ve given seven reasons … [Read more...] about 7 Reasons Why Retailers Should Advertise with Shopzilla.com
PPC News Roundup for June 13, 2007
There is an awful lot of chatter about Ask. Regardless if their search alterations are generating better results, the certainly are causing a stir in the blogosphere. Ask is touting their new morph and in-line search functions. SE Round Table asks if the "The Algorithm" campaign is working. Search Insider dissects Ask’s new SERP and gives some very interesting … [Read more...] about PPC News Roundup for June 13, 2007
PPC News Roundup for June 7, 2007
This is an excellent study of the difference between keyword matching types in Google and Yahoo!. A forum thread discusses how Yahoo! sponsored search results are showing bolded display URL’s. Google’s sponsored search results are now bolding search query synonyms within ads (i.e. "purse" bolds "handbag" with an ad). This new keyword tool, Keyword … [Read more...] about PPC News Roundup for June 7, 2007
Impression Share, Takin’ it to the Streets
Google initially introduced their impression share reporting to AdWords advertisers back in April. To be perfectly honest, there was little buzz within the industry, and this advertiser (yes, me) didn't pay much attention. After speaking with our AdWords rep, the team here at PPC Hero discovered that the impression share report was receiving some additional data: lost … [Read more...] about Impression Share, Takin’ it to the Streets
The Most Important Element of Your AdWords Campaign
Jeremy Mayes over at PPC Discussions asks, "In your mind, what is the most important element of an AdWords campaign?" This is a very interesting question, and I like the car analogy he uses (see his original post); however, I disagree: my radio is not critical to my car’s functionality but it is essential to my sanity (I am a music geek, and I hate driving, so I NEED … [Read more...] about The Most Important Element of Your AdWords Campaign
MSN Ad Center Updates Coming Soon
I spoke with an MSN representative today and got the scoop on some upcoming features they plan to add in the next few months. 'Today’, 'Last 7 Days’, and custom date ranges will be added to the drop down in the campaigns tab. This way you won’t have to run a report for a custom date range. You’ll be able to do this right off the main page. (Like you can in Google & … [Read more...] about MSN Ad Center Updates Coming Soon
