Before I began working in PPC my favorite cookie was chocolate chip. Although I still find them incredibly delicious, these cookies don't provide the insight of my new favorite type: the Google Analytics cookie. Analytics uses cookies to define user sessions, and provide invaluable information about people who visit your site. Attachmedia has created an infographic that … [Read more...] about Google Analytics Cookie Infographic
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Google AdWords Introduces Dynamic Search Ads
Are you managing an AdWords account for a company that has tons of products? Do you find it difficult to keep up with writing ads for all the new products? Do products often get taken off the shelves before you have a chance to pause the ads? Well, Google hears your cries of frustration, friend. They’ve introduced the beta for Dynamic Search Ads. So, here’s how they work: … [Read more...] about Google AdWords Introduces Dynamic Search Ads
How I Manage A PPC Account Without Google AdWords
This is the third installment of our How I Manage A _________ PPC Account series this week. Today I’ll be talking about how I manage a PPC account without Google AdWords. Why on earth would you choose not to run in AdWords, you ask? There are several reasons that might cause, or even force, you to run in other search engines, such as: The AdWords keyword marketplace is simply … [Read more...] about How I Manage A PPC Account Without Google AdWords
Google Introduces Premium Analytics
These guys can barely contain their excitement about this news You heard me correctly, folks. Or, would it be read me correctly? Either way, there’s going to be a premium version of Analytics! … [Read more...] about Google Introduces Premium Analytics
Real-Time Reports Now Available in Google Analytics
Google Analytics has been hitting the books hard lately! They’ve been making interface changes (and they aren’t done yet), as well as integrating new features in to the most recent version of the Analytics dashboard. All of those changes have somehow made your Analytics life easier when it comes to viewing data about what has been happening on your site, however today’s update … [Read more...] about Real-Time Reports Now Available in Google Analytics
Mobile PPC: Google Wallet, Quality Score & Speculation
Mobile search and expansion has been a hot topic throughout the year, and continues to pickup momentum. A recent study has revealed that 75% of users said mobile search makes their lives easier, 63% claimed that access to mobile search has changed the way they gather information, while 32% said they use mobile search more than search engines on their computers. When it comes to … [Read more...] about Mobile PPC: Google Wallet, Quality Score & Speculation
Newest Developments for the Google Display Network
This is the third post in PPC Hero’s series on How to Succeed on the Display Network. This post focuses on some of the newest developments Google has made and how they apply to making the Display Network work better for advertisers. Yesterday, Bethany wrote on the best practices for the Google Display Network and last week, Sarah and I had the opportunity to head up to Chicago … [Read more...] about Newest Developments for the Google Display Network
Google’s New, Easier Instant Previews and the PPC Effect
Today we have another post from one of our PPC Hero allies, Mark Reynolds of Blazen Web Marketing. Mark is an internet marketer and web designer based in the U.K. In this post he takes a look at Google's new Instant Previews, how it can impact the CTR of PPC ads, and offers tips on how to improve your landing pages. Google has announced the new version of its Instant Previews … [Read more...] about Google’s New, Easier Instant Previews and the PPC Effect
It’s Google’s 13th Birthday!
We here at PPC Hero want to wish Google a very happy 13th birthday!! Although Google's actual birthday has been a debated topic through the years, Google has chosen September 27th as their official day to celebrate! Check out this great post on Search Engine Watch to see this year's infamous Google doodle, as well as each doodle for each of Google's birthdays! … [Read more...] about It’s Google’s 13th Birthday!
Display Network Success: Part 1 – Google vs. Bing “Content” Network
This is the first post in a series called How to Succeed on the Display Network. This post focuses on comparing the Google and Bing “Content” Networks by exploring their similarities and differences. The Display Network can be an intimidating place to advertise on. If you’re just starting out in PPC, or just venturing into advertising on the Display Network, you might be … [Read more...] about Display Network Success: Part 1 – Google vs. Bing “Content” Network
Heroview – Managing Google Grants Accounts with John Lavin
Today’s #Heroview featured John Lavin (@johnnyjetfan) as he revealed his expertise in working with Google Grants Accounts. The interview was full of great insights and interesting new ideas to add to your PPC arsenal. But you don’t need me to tell you, check out the streamcap below! Thank you to everyone who participated in this month’s Heroview – real-time discussions with … [Read more...] about Heroview – Managing Google Grants Accounts with John Lavin
Google Introduces The +1 Button To Display Ads
We’ve talked about the +1 button on PPC Hero before. We’ve told you how it allows people who like your site to “+1” your search ads, and doing so will show all their Google contacts that the person liked it. Now, Google announced, people can do the same with your Display ads! … [Read more...] about Google Introduces The +1 Button To Display Ads
