Last week I posted a note about Google's AdWords Ad Preview Page - a very handy tool to keep your unnecessary impressions to a minimal. Well, we have another winner for you. You may be running international campaigns on Google blindly without knowing your competitive landscape. Now, seeing how your ads appear in another country is just a few clicks away! Our friends over at … [Read more...] about Google Global Firefox Extension is Your Friend
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Google’s Ad Preview Page is Your Friend
Inside AdWords recently posted a helpful list of reasons why your ads may not be showing up on Google. All of the tips they give are quite good. I wrote on this topic previously and discussed how Google protects you from impression fraud (whether you realize it or not). However, there is one bit of information presented in Inside AdWords' post that is very helpful (for me, at … [Read more...] about Google’s Ad Preview Page is Your Friend
Google’s Search Query Performance
Last week Google unveiled yet another exciting reporting function for AdWords: Search Query Performance. This report provides the actual search queries that triggered ads (and received clicks) on the Google network. Advertisers can break the information down with the usual metrics like clicks, impressions, CTR, etc. But what makes this report really special is that it … [Read more...] about Google’s Search Query Performance
Are Your PPC Ads Disappearing in Google?
An interesting question/issue has been posted over at WebmasterWorld: On the 16th of May, I noticed that most of the websites that were in the first page rankings in Google USA, had been dropped to second and third page positions. Websites that have replaced them are mostly irrelevant listings from large corporate companies and over-bidded newbies. Is this a glitch in the … [Read more...] about Are Your PPC Ads Disappearing in Google?
Peeling Back The Layers of Google’s Pay-Per-Action Beta Test
This past week I finally jumped on the Pay-Per-Action (PPA) bandwagon and started a campaign for one of my clients. Despite having read through the official documentation and a very helpful step-by-step guide to setting up campaigns, once I actually delved into the process I quickly realized that I had completely missed the point. Initially, I saw this beta test as just … [Read more...] about Peeling Back The Layers of Google’s Pay-Per-Action Beta Test
Are Your Google Keywords Actually Active?
I entered some new keywords into my Adwords account and I checked them the next day and found I had received no impressions yet. I scrolled over to the magnifying glass icon (the ad diagnostic tool) next to the actual keyword, and the pop up read: "The keyword phrase you've entered has a low search volume and isn't showing any of your ads. If more users start searching for your … [Read more...] about Are Your Google Keywords Actually Active?
Google Apps Invitation Distributed to AdWords Users
I’m a huge fan of Google and their new Apps software package. It’s truly fascinating to me to watch them take the idea of a web-application to new heights. This week, in an effort to continue growing in this new market space, Google began distributing emails to AdWords advertisers. The email boasts the new programs (email, calendar, spreadsheet, etc) and offers … [Read more...] about Google Apps Invitation Distributed to AdWords Users
The Paid Search Survival Guide for 2025: How to Win Without Relying on Keywords
If Google pulled the plug on keyword targeting tomorrow...Would your paid media strategy survive? Paid search has changed. Automation is everywhere. Control is shrinking.And honestly? The old playbook isn’t going to save you anymore. If you want to stay in the game—and actually thrive—you have to rethink how you approach your campaigns. Because in 2025, it’s not … [Read more...] about The Paid Search Survival Guide for 2025: How to Win Without Relying on Keywords
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The Role of AI in PPC: Magic or Overrated?
AI in PPC continues to evolve. In time we can expect to see its application expand into even more areas of paid advertising. What's clear for now, however, is that AI is a helper. It can, for example, identify and segment audiences, and test numerous ad variations. Google claims that by switching from focusing on CPC to an AI-enhanced ROAS bid strategy, advertisers typically … [Read more...] about The Role of AI in PPC: Magic or Overrated?
