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Are Your Google Keywords Actually Active?Posted by Amber on April 26, 2007 in Google AdWords |
I entered some new keywords into my Adwords account and I checked them the next day and found I had received no impressions yet. I scrolled over to the magnifying glass icon (the ad diagnostic tool) next to the actual keyword, and the pop up read: “The keyword phrase you’ve entered has a low search volume and isn’t showing any of your ads. If more users start searching for your keyword, your ad will begin to show. You don’t need to do anything.”
So even though it said ‘active’ in the status column, the keyword was not showing ads. And I received no email or documentation from Google that my ads were not showing. So I called my Google rep. and asked him what was going on. He said that the policy set on keywords that have low or no search volume, will not show ads regardless of what your maximum bids are.
I began to check other keywords in the same ad group to see if they were displaying ads, and found another pop up that read, “This keyword isn’t showing ads. This keyword has a low Quality Score, so the minimum bid exceeds your current bid.” Typically when you’re bids are too low to show ads, the Quality Score column will show you how high you need to bid in order to show ads. Well, this time it didn’t. Again, I wouldn’t have known about my keywords not showing ads if I hadn’t rolled over the ad diagnostic tool. In the end all but two keywords were not displaying ads for one reason or another.
In summary, check your keyword status closely. Roll over the ad diagnostic tool to make sure you’re keywords are actually displaying ads.
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July 16th, 2007 at 10:08 pm
[...] Lack of Qualified Experts: Even Google and Yahoo reps don’t always know how to improve your quality score or how to generate more leads for a certain account. If they don’t know, who does? Who has the golden ticket? It makes us wonder if anyone does, and if it’s ever possible to improve accounts that even Google and/or Yahoo reps can’t improve. Additionally, on more than one occasion, we have called in with problems to the various support centers with questions. It would amaze you how many times we’ve received multiple answers to the same questions. What are we left with then? To remain as educated as possible on the search engine industry and paid search in particular. This is our only defense and our only tool to continue improving our PPC accounts. [...]
April 18th, 2008 at 9:00 am
why would Google limit keywords? It seems anti-long tail.