March 24, 2009
Recently we posted a survey that asked which second tier PPC search engine has generated the best results for you. The goal of this survey was to learn if PPC managers are venturing outside the realm of the “big 3” (i.e. Google, Yahoo, MSN) and if they are, which search engines have garnered the most positive results.
Without further adieu, here are the results of the survey. We recorded 115 respondents and here is what they had to say:
As you can see, the majority of users have not tried the search engines listed within the survey. This indicates that a large number of PPC managers (according to our survey) are sticking to the “big 3.” Also, a substantial percentage of respondents said none of these search engines have worked for them.
The second tier search engine that received the most votes was Ask. And the runner-up was Business.com.
To generate supplemental traffic, leads, and revenue, these search engines can be a useful resource (if managed and optimized properly). Also, diversifying your search marketing efforts can help stabalize your performance just in case you should incur any fluctuations in the “big 3.” And for certain advertisers, these search engines may even work just as well as Google (gasp!). This is some food for thought when creating a strategy to expand your PPC efforts beyond Google, Yahoo or MSN.
Thanks to everyone who participated in the survey!