Speak To The Audiences You Value Most With The New Advanced Features For Facebook Custom Audiences
March 23, 2016
Not all site visitors are created equal.
Have you ever been frustrated with Facebook audiences because you can’t get as segmented with your website visitors as you need?
For example, you’re advertising for a lead generation client who views users that visit their page 10+ times per month as more valuable than users who have only been on their page once in the last 30 days. Or maybe you are advertising for an ecommerce client who wants to segment users by their total spend in the last three months. A user that has purchased a $500 widget deserves much more attention than a user that only purchased a $20 widget. Up until now, site visitors and buyers have all been treated equally. But not anymore!
Facebook is beginning to roll out Advanced Custom Combinations for Website Traffic Audiences. So far, these features are limited to certain accounts. Once your account has been given access, you can follow these steps to create your advanced custom audiences:
- Go to your Audiences tab in Ads Manager
- Click Create Audience > Custom Audience
- Click Website Traffic
- Click the Website Traffic dropdown and select Custom Combination
- Check that Advanced Mode is set to ON
- Set your rules, including which device people visit your website
- Give your audience a name, then click Create Audience
The table below shows the different options that will be available for website Custom Audiences. These advanced filters will allow advertisers to segment audiences based on the value that the advertisers attribute to each segment.
Do you think this new feature will be a game changer for advertisers? How do you plan to segment your audiences with these new settings?
Browse By Category
Adding Facebook Ad Block Lists
Get tips on how to add a Facebook ad placement block list and start blocking your ads from appearing on certain websites.
Optimizing Display Advertising in an Omni-Channel World
We’re teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact...
Mastering The Transition To PPC Account Manager
Get tips on how to make a successful transition from production associate to PPC account manager.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
All You Need to Know to Succeed With CPA Bidding
Using CPA bidding is like living with an unpredictable pet. He’s as likely to bite your guest’s hand, as be a saint.
The End of 2 Ads per Ad Group: Optimized Rotation Means More Ad Variety & V...
With the new rotation settings rolling out on the ad group level, it will be far easier to give it a test!
Demystifying Average Position in AdWords
Get a better understanding of average position and how to breakdown data to determine what is the best position for your ads.