Speak To The Audiences You Value Most With The New Advanced Features For Facebook Custom Audiences
March 23, 2016
Not all site visitors are created equal.
Have you ever been frustrated with Facebook audiences because you can’t get as segmented with your website visitors as you need?
For example, you’re advertising for a lead generation client who views users that visit their page 10+ times per month as more valuable than users who have only been on their page once in the last 30 days. Or maybe you are advertising for an ecommerce client who wants to segment users by their total spend in the last three months. A user that has purchased a $500 widget deserves much more attention than a user that only purchased a $20 widget. Up until now, site visitors and buyers have all been treated equally. But not anymore!
Facebook is beginning to roll out Advanced Custom Combinations for Website Traffic Audiences. So far, these features are limited to certain accounts. Once your account has been given access, you can follow these steps to create your advanced custom audiences:
- Go to your Audiences tab in Ads Manager
- Click Create Audience > Custom Audience
- Click Website Traffic
- Click the Website Traffic dropdown and select Custom Combination
- Check that Advanced Mode is set to ON
- Set your rules, including which device people visit your website
- Give your audience a name, then click Create Audience
The table below shows the different options that will be available for website Custom Audiences. These advanced filters will allow advertisers to segment audiences based on the value that the advertisers attribute to each segment.
Do you think this new feature will be a game changer for advertisers? How do you plan to segment your audiences with these new settings?
How To Analyze Time-Of-Day Performance For Luxury Products
The importance of ad schedules varies across industries, services, and products. For e-commerce companies that sell luxury goods, ad schedules are more crucial.
One Week Left to Save 25% at Hero Conf London!
You still have time to join us for Hero Conf London, 24-26 October at etc.venues St Paul's at 25% off the conference price. But time is running out.
4 Common Questions Prospects Ask Me During The Sales Process
There’s always new, hot topics and questions we get asked by prospects to see what our company’s take is, and how we go about implementing from a services perspective. Read what our most common questions are.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Mobile Price Extensions Rolling Out In AdWords
It looks like "Christmas in July" has come to Google. Recently announced price extensions are designed to help mobile marketers qualify clicks and inform prospective consumers.
[New Whitepaper!] 4 Ways To Survive PPC Campaigns for the Healthcare Market...
This whitepaper will highlight four examples of how thinking at the corners can help boost your PPC performance in the healthcare industry.
Create Visually Appealing Reports With Google Data Studio
When we talk about what tasks tend to eat up a significant chunk of time, reporting is surely mentioned. You may want to explore another option - Google Data Studio.
Liveblogging 2016 DoubleClick Announcements
Today is the day we learn more about the latest DoubleClick updates. Follow along live as we share DoubleClick's announcements as well as our opinions.
The 2016 Top 25 Most Influential PPC Experts
After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2016.
[New Webinar with AdEspresso!] 4 Effective Strategies for Facebook Lead Gen...
In this new webinar, AdEspresso and Hanapin experts discuss four effective strategies to use Facebook Lead Gen Ads for your business.
PPC Hero Launches New Site!
We're excited to announce the launch of a brand new PPC Hero! We've redesigned the site to be more search friendly with a better navigation system and more opportunity to find the right resources quicker.
How To Get More Out Of Excel Solver
Excel Solver is a fantastic tool, but most examples only cover simple marketing use cases. We’ll cover the next steps of enhancing your models and how to automate the process.
Where You Should Focus Your Facebook Brand Awareness Efforts
Learn the basic metrics to focus on when you want to build awareness on Facebook.
Google To Release New Shopping And Travel Features
Several upcoming changes to Google Shopping and travel-related ads can be expected in the near future. Read to find out more.