August 8, 2011
Are you interested in starting an AdWords PPC account but been a little hesitant to set it up on your own? Then PPC Hero’s Starting An AdWords Account From Scratch series is just what you’re looking for. In this month’s series, we will walk you through the basics of setting up an account, from keyword research all the way to activating your first campaigns. Before you get started though there are a few questions you should ask yourself to make sure you are ready to create your own AdWords account:
Do I have a website in place and is it appealing to users? AdWords ads do a great job of getting people to your site, but that’s as far as the ads can take them. In order to keep people on your site and get them to convert you have to have a website that is visually appealing and allows the searcher to easily find the information they are looking for. Make sure you have a good, quality website before setting up any PPC account.
Do I have a PPC Strategy in place? Before you even begin to set up an AdWords account you want to make sure you have a strategy and defined goals. Check out Amy’s article on how to develop your own PPC strategy.
Am I willing to commit to PPC advertising? We have seen clients have success on AdWords with budgets as little as $500 per month to over $100,000 per month. No matter what the amount of your budget, you have to be committed to making PPC an integral part of your marketing strategy in order for it to be a success. We suggest letting your account run for 3 months to begin truly seeing its potential.
If you’ve thought about the questions above, it’s time for you to start creating your PPC account. Check out the posts we have coming up this week:
Monday: How To Create A PPC Keyword List
Tuesday: PPC Campaign Structure Basics and Best Practices
Wednesday: Writing Effective PPC Ads
Thursday: Getting Your AdWords Account Up and Running
Friday: Series Wrap Up
Give us 5 days and we’ll teach you how to start an AdWords PPC account from scratch!