Tablet Targeting Now Available in Google AdWords

By , Senior Digital Advisor at Hanapin Marketing

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Back in May, Google announced they would soon be rolling out targeting options that would allow account managers to specifically target tablets. Some of you may have had limited access to these targeting options during testing, but as of today those options are available for all AdWords users!

For some time now, advertisers have been able to target mobile devices and certain tablet devices were included in that segmentation, but now there is a specific targeting option to show your ads on all tablets that have full browser capabilities. This means more than just iPad users will be able to see your ads and if your mobile numbers aren’t keeping up with your tablet numbers, you can target one or the other and aren’t forced to target all mobile devices to pull down tablet clicks or traffic.

The only thing that could make this better would be if it were easy to change this setting. Guess what? It’s incredibly easy! Simply navigate to the Settings tab in the AdWords interface, select the campaign you would like to edit, scroll down to the ‘Networks and devices’ section. From here, select the ‘Let me choose…’ option and it’s here you can click to choose tablets with full browsers (see screenshot below).

tablet targeting setting available google adwordsYou can also choose to edit more advanced mobile and tablet options from here such as only targeting specific carriers or operating systems and refine your targeting even further.

So is this a feature you plan to implement and take advantage of immediately in your AdWords accounts or do you have reservations about the new setting? Share your thoughts and ideas below in the comments section!

For further information about this topic, check out the following links:

Thanks for reading, and stay tuned for more news updates from PPC Hero!

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  • http://www.facebook.com/profile.php?id=6802047 Mark Clarke

    Great article!  I’ll be passing this on to my advertising department!
    Thanks!

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  • http://twitter.com/flatmode flatmode

    Waiting for OS Targeting feature.

    • http://www.hanapinmarketing.com Kayla Stockert

      Agreed there, flatmode! It could definitely make for even more accurately targeted ads if we had the ability to specify operating systems to advertise on for desk and laptop computers! Fingers crossed…could be rolling out soon!

      Keep checking back, as PPC Hero will run the news as soon as the feature is coming available!

  • http://www.hanapinmarketing.com Kayla Stockert

    Thanks for the comment, Saija!

    I’m not sure what results you’re referring to–the actual format of the ads as they look on tablets or how using the targeting feature itself compares to targeting mobile devices and desktops? But you are correct, more campaign break-outs will be in order!

    • Saija Mahon

      Thanks Kayla,

      Sorry I was not too clear – I was just wondering if there’s been any initial reports on how the CPCs for example compare to desktop and mobile.. and how about CR. 

      I’ve now set some of the campaigns I manage to tablets only, so I will get some findings soon enough :)

      I could not change the settings on adwords editor though? There must be a new edition coming? Or did I miss that??

      Thanks again
      Saija

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  • http://www.the-media-image.com/search-behaviour/tablets-did-they-kill-the-longtail/ Tablets and The Long Tail

    We have recently split out our campaigns by device and our tablet targetted campaigns are steaming ahead! CPA’s are down and whilst Clicks aren’t as cheap as on mobile, we’re seeing a much higher conversion rates on tablets.

    For more insights into search behaviour on tablets, I can recommend this blog post:

    http://www.the-media-image.com/search-behaviour/tablets-did-they-kill-the-longtail