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Tell Us What Landing Page Changes Drive the Most Conversions For YouPosted by John on August 18, 2008 in Landing Pages |
One thing that we can all agree upon is that landing pages are an integral part of managing effective pay-per-click accounts. Where that agreement begins to falter is when we begin discussing how individual elements of our landing pages contribute to higher conversion rates.
I understand that not every landing page is created equal, and that the myriad of page elements differ wildly from niche to niche. However, amongst all of this confusion I believe there to be some common themes. So, put on your participation caps and answer me this one question:
- Conversion Rates Have You Down? Our 5 Day Landing Page Series is the Cure
- Don’t make this mistake! How your landing page headline may be driving customers away.
- Our First Landing Page Critique HEROcast: Zilliant.com
- A 400% Increase In Conversion Rate? Yep, It’s Possible!
- How Assists Can Help Your YSM Campaign
August 19th, 2008 at 4:30 pm
We had some awesome success with changing around the colors of our “Free Trial” buttons. Initially they were blue, and were super hard to see. We then went for a red Free trial button and did a two week controlled test. With the new Yellow color, we have seen almost 50% more traffic come through that link!
Lesson is not to assume certain colors will always work. Turns out the popped out red was barely even clicked. We now test colors for everything, and we run color tests in ouruser testing and even anylitics.
August 19th, 2008 at 5:19 pm
The offer is also important. The more attractive the offer, the higher the Conversion rate.