Tell Us What Landing Page Changes Drive the Most Conversions For You

One thing that we can all agree upon is that landing pages are an integral part of managing effective pay-per-click accounts.  Where that agreement begins to falter is when we begin discussing how individual elements of our landing pages contribute to higher conversion rates.

I understand that not every landing page is created equal, and that the myriad of page elements differ wildly from niche to niche.  However, amongst all of this confusion I believe there to be some common themes.  So, put on your participation caps and answer me this one question: