The State of PPC 2016-2017 is HERE!!!!
September 28, 2016
Good news – the highly-anticipated State of PPC Report for 2016-2017 is finally here!
Every year Hanapin publishes the Report with the mission of educating the PPC community with a resource, guide, and predictive analysis of the industry’s general attitude, plans and outlook for the next year. The Report contains statistics about growth in PPC spending, the most effective PPC channels in the industry and the social advertising trends that will help you make necessary adjustments to stand out in the ever-changing world of paid search. This year, we found a variety of trends that were either on par with current thinking or threw us a bit of a curve ball. Like this:
It’s no surprise that Text Ads are still the reigning champion of the most effective PPC channel, however, we were a bit surprised to see that display advertising was on the lower end of effectiveness for PPC advertisers. Even more surprising? Over 50% of advertisers are still not using programmatic advertising in their marketing mix. Of the ones that are, only about 30% found that it was not an effective marketing channel for them.
We also found some nice insights about social advertising. This area continues to thrive as a popular choice for advertisers, particularly in Facebook. Conversions are growing faster than CPCs on social, but on mobile and desktop, conversions are lagging.
These are just a few nuggets of wisdom you’ll find in the new State of PPC industry report. Along with the data, you’ll also find expert quotes and thoughts from the Hanapin team, as well as our predictions for 2017. We don’t claim to be fortune-tellers here, but we have pored over our research in order to recognize trends in the paid search world and help you plan for the future.
The State of PPC 2016-2017 will give you a clear understanding of where you stand in the paid search industry, and will provide a guideline as you plan your budgeting and expansion strategies for the upcoming year. You’ll get a sneak peek into estimating how much more you should be spending on different types of advertising, and which platforms need more of your attention.
Are your PPC nerd juices pumpin’ yet? Don’t wait for us to tell you – click that download button and sleep easy at night knowing you know what’s happening in paid search, and that you can plan for what will come in the future.
Questions or comments? Tweet @Hanapin and ask us anything!
Browse By Category
How Storytelling can Up your PPC Reports
Learn how to use storytelling to increase the effectiveness of your PPC reports. Start streamlining PPC reporting and save time!
Pitch to Speak Now: Hero Conf LA is Calling!
The deadline for speaker pitches to Hero Conf Los Angeles is midnight Friday, December 2. If that's enough to remind you to get writing, then head on over and pitch now!
Prioritizing Your PPC To-Do List
Managing PPC accounts can be overwhelming. Get tips on how to prioritize your PPC to-do list and manage your time wisely.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
5 Fast Fixes For Your Holiday PPC Strategy
Despite the launch of holiday songs in October, the majority of shoppers will not complete their lists until mid-December. To go beyond, over 30% of those shoppers will continue up until Christmas Eve. For digital marketers, this provides just enough time to double down on...
Are You Thinking Of Account-Wide Goals? Let's Change That Mindset
Don't think: "what would be the easiest way to look at our data", think: "what makes the most sense per each type of advertising" when deciding on goals for different areas of your account. Learn more on how to think through goals!
Extended One Day Only! Get $600 Off Hero Conf LA
It's alright. We completely forgive you for missing our Cyber Monday sale on tickets to the biggest, the baddest, the most PPCest conference out there. If you're like the typical PPCer, you had a pretty full plate of your own client sales to run yesterday.