The Top 25 Most Influential PPC Experts in 2015
July 7, 2015
After a month of voting, rigorous research and data analysis, it is time to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2015. We release our newest edition of the Top 25 every summer—it’s a nice way to honor some of the hardest workers in our tight-knit community.
This year, we took it a step farther and also recognized International PPC experts, as well as some of the Top Rising Stars in PPC! We asked our readers to submit the names of PPCers just starting to burst onto the scene and destined to become an influencer. These “Rising Stars” just might be on the Top 25 list next year!
Of course, voting is only one part of the complex, mostly boring (but fun for us!) formula that goes into calculating what makes someone truly influential in our industry. We’ll go into more detail describing how we arrived at the rankings, but the quick and dirty version is: We measured Vote Totals, Social Impact, and Traditional Influence for each person that received a vote. The Impact scores took into account only what someone has done within the last year to truly stay up-to-date as an influential expert.
You’ll notice that while there are still some movers and shakers from past years, there are quite a few new experts on the list! We’ll explain more below the graphic, but we saw lots of shuffling among the entire 25. The competition for being one of the most influential experts in the PPC industry is fierce!
So are you ready? Let’s get to it!
The Official Top 25 Most Influential PPC Experts:
Please note: As always, employees of Hanapin Marketing, the creators, owners, and writers of PPC Hero, are not eligible for this list.
We took a different approach with the voting this year than in years’ past. Instead of giving readers a comprehensive list of experts they had to choose from, we gave them complete freedom to write in who they thought were influential experts (and rising stars!). And wow, did it open our eyes! We were introduced to people we didn’t know were making such an impact in PPC (mostly in other countries) and were happy to see those that having been speaking and writing quite a bit in the last year get several votes.
This also meant that if an expert didn’t get voted in, they weren’t included in the process for rankings (so, every vote counts!). Like last year, we were also mindful in limiting the list to purely PPC experts. While you might notice certain highly influential individuals are not included, we assure you it’s because we’re keeping it 100% PPC geeks only.
Moving on. We stayed pretty close to the overall methodology used in past years, however, along with the voting, we did tweak a couple of things.
To learn more, read about our methodology below.
All metrics are normalized into a standard scale so that they can be compared and tallied using the same rubric. Some of the measurements we list below sound a little like apples and oranges, but we used a weighting and normalization scheme specifically to ensure that no single thing created a bias for any particular PPC experts.
The metrics we measured can be roughly defined as belonging to three categories:
Speaking engagements, books, blog posts (both frequency and variety of sites/conferences), etc.
Influence measurement using tools like Moz’s awesome Social Authority metric.
The votes, nominations and enthusiasm of you, the PPC community!
All metrics were based on what the individual has done within the past year (June 2014 – June 2015). If they wrote a book in September 2014, they got extra points for that, but if the last time they wrote a book was in February 2013, no extra points were added. The same went for speaking engagements and blog posts. We felt this truly measured the impact of an influencer, by making sure all efforts were up-to-date and we weren’t accounting for activities that had taken place more than two years ago.
There is plenty of room for debate (we have certainly learned that much), but we always do our very best to ensure that the scores are objective and that they rely on actual data, not opinion. The list is crafted from a 1:1 comparison of the numbers in our formula, and nothing more.
We want to hear from you! Love the list? Tell your friends! Hate the list? Tell your friends! But most importantly: Tell us.
Leave a comment below with any questions, kudos, congratulations, complaints or commentary.
Tweet @PPCHero with your thoughts, feelings and emotions. We want to hear it all!
Past Top 25 Lists:
In the past, readers have asked for some kind of list that will allow them to easily and quickly follow these experts. We listened! Below, enter your email address for a free, downloadable list of these influential PPC experts.
Expanded Text Ads And Other Bing Ads Editor Updates
Pilot access for Expanded Text Ads is now available to Bing Ads users. Get access to the link and learn about other new features in the latest Bing Ads Editor update.
Keynotes from Bing & Google + the Hero Conf Advanced Track
Where do you go to get the most relevant information in PPC, plus the opportunity to network with the best and brightest the industry has to offer? Why Hero Conf, of course.
3 Questions You Need To Answer Before Beginning Paid Advertising
So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” We've listed and answered 3 questions you should be asking.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Road Trip - 5 Tips For Creating International Campaigns
International markets can add complexity to any account, but here are a few settings and opportunities to make your global ad strategy stand out in non-US markets.
Discover 3 Levels Of Geo Targeting For Beginners, Intermediates, & Experts
Setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list.
[New Webinar!] What You Need To Know About New AdWords Features
In this new live webinar, Hanapin Associate Director of Services Jeff Baum and Optmyzr’s CEO Frederick Vallaeys will walk you through the new AdWords tools and show how you can use them to optimize your accounts.
The Social Strategies You Need To Know For App Promotion
Create social strategies to promote app awareness and leverage geographic and demographic data reported by these platforms to refine audiences.
Guide the Industry and Take the 2016 State of PPC Survey!
Each year, Hanapin Marketing manages extensive research into the State of PPC Report, which provides a statistical breakdown of the digital ad industry and guides expectations.
What's In A Name? Building Powerful Product Titles For Ecommerce
Over the years, we've tested a variety of different product title alterations in hopes of finding the perfect title. Did we? Yes, and no. The fact of the matter is, it depends.
What Upgraded Bing URLs Mean For You
Bing is continuing its effort to catch up with Adwords. Upgraded URLs, which isolate tracking parameters from final URLs, are now available to Bing advertisers.
Where Does Your Hero Conf Dollar (or Pound) Go?
5 Common Excel Issues And How To Fix
Excel, while a fabulous tool for PPC, is not without its occasional hang-ups. In this post, we’ll go through some common problems, and how to fix them.
[New Whitepaper!] Guide to Google AdWords: Advanced Edition
In this whitepaper, you will gain a greater understanding of the distinction between e-commerce and lead generation PPC strategies, learn the effective use of Remarketing, how to utilize advanced segmentation for improved targeting, cross-device attribution, and how to use automated rules in your accounts.