We are excited to announce that Mike McMeekin, Senior Manager, Search Optimization & Strategy at Yahoo!, Charles Meyer, Business Development Director at 7Search and Cleofe Betancourt, Business Development Strategist at 7Search will be speaking at Hero Conf! It will be a great experience listening to these professionals speak about paid search in relation to the search engines. Don’t forget to register before March 9, 2012, to save $150 on general admission. Hero Conf will be on April 16-17, 2012 in Indianapolis, IN. April 17 will be a hands-on, interactive workshop working on your accounts with the PPC Hero Team. We are almost at full capacity for the workshop, so we suggest you register as soon as possible to attend!
Hero Conf Updated Agenda:
Sunday, April 15, 2012
| 7:30pm-8:30pm | Pre-Conference Networking EventLocation: JW Marriott |
Monday, April 16, 2012
| 7:00am-5:00pm | Registration | ||
| 7:15am – 8:15am | Breakfast | ||
| 8:15am-8:30am | Welcome To Hero ConfSpeaker: Pat East, President & CEO of Hanapin Marketing | ||
| 8:30am – 9:15am | Opening Keynote: The Future of Paid SearchSpeaker: Kevin Lee | ||
| 9:20am – 10:05am | My Own Personal Experience with RTB and RetargetingSpeaker: Marc Poirier | ||
| 10:05am-10:30am | Break | ||
| 10:30am – 11:45am | Panel Discussions: | ||
| Advanced Mobile MarketingModerator: Matt Van Wagner
Speakers: Crystal Anderson, Jeff Allen, Robert Brady, Matt Lawson |
RetargetingModerator: Joe Kerschbaum
Speakers: Brad Geddes, Joanna Lord, Lisa Raehsler, Nate Jeo. |
Account Structure Moderator: Andrew Goodman
Speaker: Elizabeth Marsten, John Lee, Matthew Umbro, Melissa Mackey, Shawn Livengood, |
|
| 11:45am– 12:55pm | Roundtable Lunch with the Experts | ||
| 1:00pm – 1:35pm | Demystifying Quality ScoreSpeaker: Brad Geddes | The New World of PPC For EcommerceSpeaker: Lisa Raehsler | Bizarro Analytics and Paid SearchSpeaker: Andrew Goodman |
| 1:35pm-1:40pm | Session Change Break | ||
| 1:40pm-2:15pm | Proving the Value of PPC through Conversion TrackingSpeaker: Matthew Umbro | Ad Copy With PersonalitySpeaker: Elizabeth Marsten | Agency Evolution and Their New RoleSponsored Session by Acquisio
Speaker: Marc Poirier |
| 2:30pm-2:45pm | Networking Break | ||
| 2:45pm-3:30pm | Small, but Mighty! Winning Strategies, Tips and Tricks for PPC on SmallBudgets
Speaker: Matt Van Wagner |
How To Manage Large Budgets Without Losing Your Mind Speaker: Melissa Mackey | Rock ‘Em, Sock ‘Em Landing Page Website Clinic Speaker: Joe Kerschbaum |
| 3:30pm-3:40pm | Break | ||
| 3:40pm-4:15pm | Conversion Rate Optimization: Tips & ToolsSpeaker: Joanna Lord | ||
| 4:15pm-5:30pm | PPC Plus: Additional StrategiesSpeakers:
|
||
| 5:30pm-5:45pm | Break | ||
| 5:45pm-6:15pm | Question & Answer SessionSpeakers: Andrew Goodman, Brad Geddes, Joanna Lord, Matthew Umbro, Melissa Mackey | ||
| 6:15pm-6:30pm | ClosingSpeaker: Kayla Kurtz, Paid Search Consultant at Hanapin Marketing | ||
| 7:30pm-8:30pm | Networking Cocktail ReceptionLocation: JW Marriott | ||
Tuesday, April 17, 2012
In this hands-on, interactive workshop, you will have the opportunity to work on your account one-on-one with the PPC Hero team members. You can come prepared with questions, dilemmas, or just ready to learn some suggestions for improving your accounts. Some topics that will be covered include ad writing/ testing, keywords, quality score, bidding/budget strategies, and more!
7:00 am – 9:30 am: Registration
8:00 am – 9:00 am: Breakfast
8:45 am – 9:00 am: Introduction to Workshop
9:00 am – 12:30 pm: One-on-one Workshop
Wireless Sponsor: 
There are still sponsorships available! Visit here to download Hero Conf’s sponsor packet!
