Updated Agenda - Yahoo! and 7Search to Speak at Hero Conf!

We are excited to announce that Mike McMeekin, Senior Manager, Search Optimization & Strategy at Yahoo!, Charles Meyer, Business Development Director at 7Search and Cleofe Betancourt, Business Development Strategist at 7Search will be speaking at Hero Conf!  It will be a great experience listening to these professionals speak about paid search in relation to the search engines.  Don’t forget to register before March 9, 2012, to save $150 on general admission.  Hero Conf will be on April 16-17, 2012 in Indianapolis, IN.  April 17 will be a hands-on, interactive workshop working on your accounts with the PPC Hero Team. We are almost at full capacity for the workshop, so we suggest you register as soon as possible to attend!

Hero Conf Updated Agenda:

Sunday, April 15, 2012


7:30pm-8:30pm Pre-Conference Networking EventLocation: JW Marriott


Monday, April 16, 2012

7:00am-5:00pm Registration
7:15am – 8:15am Breakfast
8:15am-8:30am Welcome To Hero ConfSpeaker: Pat East, President & CEO of Hanapin Marketing
8:30am – 9:15am Opening Keynote: The Future of Paid SearchSpeaker: Kevin Lee
9:20am – 10:05am My Own Personal Experience with RTB and RetargetingSpeaker: Marc Poirier
10:05am-10:30am Break
10:30am – 11:45am Panel Discussions:
Advanced Mobile MarketingModerator: Matt Van Wagner

Speakers: Crystal Anderson, Jeff Allen, Robert Brady, Matt Lawson

RetargetingModerator: Joe Kerschbaum

Speakers: Brad Geddes, Joanna Lord, Lisa Raehsler, Nate Jeo.

Account Structure Moderator: Andrew Goodman

Speaker: Elizabeth Marsten, John Lee, Matthew Umbro, Melissa Mackey, Shawn Livengood,

11:45am– 12:55pm Roundtable Lunch with the Experts
1:00pm – 1:35pm Demystifying Quality ScoreSpeaker: Brad Geddes The New World of PPC For EcommerceSpeaker: Lisa Raehsler Bizarro Analytics and Paid SearchSpeaker: Andrew Goodman
1:35pm-1:40pm Session Change Break
1:40pm-2:15pm Proving the Value of PPC through Conversion TrackingSpeaker: Matthew Umbro Ad Copy With PersonalitySpeaker: Elizabeth Marsten Agency Evolution and Their New RoleSponsored Session by Acquisio

Speaker: Marc Poirier

2:30pm-2:45pm Networking Break
2:45pm-3:30pm Small, but Mighty! Winning Strategies, Tips and Tricks for PPC on SmallBudgets

Speaker: Matt Van Wagner

How To Manage Large Budgets Without Losing Your Mind Speaker: Melissa Mackey Rock ‘Em, Sock ‘Em Landing Page Website Clinic Speaker: Joe Kerschbaum
3:30pm-3:40pm Break
3:40pm-4:15pm Conversion Rate Optimization: Tips & ToolsSpeaker: Joanna Lord
4:15pm-5:30pm PPC Plus: Additional StrategiesSpeakers:

  • Bethany Bey
  • Charles Meyer & Cleofe Betancourt
  • Elizabeth Burkholder
  • Merry Morud
  • Mike McMeekin
5:30pm-5:45pm Break
5:45pm-6:15pm Question & Answer SessionSpeakers: Andrew Goodman, Brad Geddes, Joanna Lord, Matthew Umbro, Melissa Mackey
6:15pm-6:30pm ClosingSpeaker: Kayla Kurtz, Paid Search Consultant at Hanapin Marketing
7:30pm-8:30pm Networking Cocktail ReceptionLocation: JW Marriott

Tuesday, April 17, 2012

In this hands-on, interactive workshop, you will have the opportunity to work on your account one-on-one with the PPC Hero team members.  You can come prepared with questions, dilemmas, or just ready to learn some suggestions for improving your accounts.  Some topics that will be covered include ad writing/ testing, keywords, quality score, bidding/budget strategies, and more!

7:00 am – 9:30 am: Registration

8:00 am – 9:00 am: Breakfast

8:45 am – 9:00 am: Introduction to Workshop

9:00 am – 12:30 pm: One-on-one Workshop


Wireless Sponsor:

There are still sponsorships available!  Visit here to download Hero Conf’s sponsor packet!