Dave Rosborough shows you how to use pivot tables in Microsoft Excel to make your PPC accounts more profitable!
- Many of you have probably already heard Google’s announcement for a new ad targeting feature, announced last Wednesday, which automatically optimizes ads by conversion rate. (Previously the only ad settings were ‘Rotate’, which showed all ads evenly no matter their performance, and ‘Optimize’, which favored ads with a higher click-through rate.) Undoubtedly, this new feature will change the way we are able to test ads, however, there are a few things to think about before immediately switching your ad targeting settings to ‘Optimize by Conversions’.
So how can Event Tracking help you increase your understanding of your PPC traffic? Event tracking allows you to place code in various elements of your page. Examples of this are videos, chat boxes, banner ads on your landing page, and form completion.