[Webinar Recording] Conversion Matters: Getting Started With CRO

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never fear, PPC Hero is here!

In the webinar recording, our experts discuss how you can get started in CRO, what tools you should be using, how to do an initial analysis, factors of good landing pages, how to test, and more! By the end, you should have what you need to get started on your own.

Hanapin’s CRO experts, Sam Owen and Roopa Carpenter, do a great introduction into the world of conversation rate optimization.

You’ll get expert-level PPC tips like:

  • How to get started on an initial analysis
  • Best tools to use for CRO
  • Testing and measuring the right things

Here is the webinar recording:


And here is the slide presentation:

Conversion Matters: Getting Started With CRO from Hanapin Marketing