Webinar Recording - Man vs Machine: The Automation Debate
Due to some technical difficulties we do not have a video for you from this webinar, however, we do still have the audio and power point slides!
Bonus Questions and Answers with Sean Quadlin:
1) Which are the best softwares used…by you guys….can you mention by the end of the webinar…
Matt actually just wrote a post about this over at Search Engine Land. He has pretty much covered everything we would want to say.
2) Does Adwords automated bidding (CPA or ECPC) take into account device, location and time of day performance when it’s optimizing?
AdWords describes CPA bidding as taking “historical performance” into account when making bidding optimizations, which assumes that it’ll be covering device, location and time of day. We’ve seen performance mostly bear that out. It’s not as hard and fast as manual optimizations are, but our campaigns that struggle on tablets see less tablet spend on CPA bidding.
eCPC operates very similarly. Anything that is “more likely to lead to conversion” will receive more aggressive bids. There’s a lot contained in that “more likely” phrasing, but device, location and time is all a part of it. Definitely keep an eye on it, though, as you may want to manually optimize to completely control your account the way you want to.
Google also recently announced the ability to add bid modifiers for mobile devices on CPA bidding, though, which is a nice step forward.
3) What do you think about Kenshoo?
We’ve never used Kenshoo at Hanapin (we’re Acqisio users (http://www.ppchero.com/acquisios-ppc-managment-software-how-and-why-we-use-it/)). They’ve talked about it before over at Search Engine Land (http://searchengineland.com/kenshoo-filling-the-gaps-that-search-marketers-desperately-need-131609), but we can’t speak from experience, unfortunately.
Until our next webinar – Remember to follow us @ppchero for updates and more tips!
Get Your Brand in Front of Dedicated PPC Pros!
We're headed to London to join nearly 300 of our best PPC friends. And we still have a limited number of opportunities for your brand to join us!
The Top Ten Tips For Effective Dayparting
Determining your need for hour of day modifiers can provide extremely competitive returns based on time invested in implementing.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Should You Be Creating Device Specific Campaigns?
Creating new device specific campaigns is a lot of work and can potentially overcrowd your account. You need to determine if this tactic is right for you.
9 Hero Conf London Advanced Sessions You Can't Miss
If you'd like some more details (and we've got plenty of details), how about a rundown of the deepest, most actionable sessions you'll see. These 9 sessions are designed for the expert-level PPC professional.
Why Your PPC Account Isn’t Living Up To Its Potential
I will review common themes that I see in either prospective clients, new clients, or accounts that are red that aren't living up to their potential.
[New Webinar!] 6 Steps To An Advanced Competitor Analysis For Digital Marke...
In this new live webinar, Hanapin’s Jacob Fairclough and SEMrush’s Paul Klebanov will direct you through the process of analyzing your own account, comparing it to your competition, and taking the steps to put your brand above the rest.
5 Psychological Principles You Should Be Using In Your Marketing
I propose that knowing what your audience is thinking or even the steps in their thought process is even more beneficial than simply knowing who they are.
Add It To The List - Structured Snippets Now Available In Bing
Another item for the list of new features in Bing - Structured Snippets are now available to all U.S. advertisers, with international support already being rolled out.
Do You Want A Free PPC Hero T-Shirt?
We're conducting a brief 2-minute survey to get your thoughts and opinions. By taking the survey, you'll get entered to win a certified PPC Hero shirt! Fill out the survey by Friday, September 23rd.
4 Tips To Survive An Account Manager Change
Have you ever received a call or email from your agency that you will be getting a new account manager? The thought could be frightening, especially if you LOVE your current AM. After you take a deep breath and realize life will go on, keep...
Build Your PPC Network, One Pro at a Time!
Do you ever feel that the people who understand your role best live mostly on Twitter? Is it sometimes difficult to find those few individuals you know you can count on for the best PPC advice? We’ve got the solution for your paid search woes.
Balancing Volume, Competition, And Intent To Find The Right Keyword
Although it isn’t going to bring results as quickly as a PPC campaign (and you can even use these methods for PPC), you can’t go wrong with a good old organic traffic campaign running alongside your ads.