Last week we joined WordStream’s Founder Larry Kim and Account Manager at Hanapin Marketing Sam Owen, where they showed us the 8 key metrics that matter for PPC advertising. Watch it now and stick around for the Q & A at the end. Check it out!
- The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable, articles from March. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and SEO management tips. Enjoy!
- In my last post I discussed how to understand traffic trends in your PPC accounts. We went over looking at year-over-year data, utilizing tools such as Google Trends, keeping an eye on what your competitors are doing and staying abreast of the latest industry news. Now that you how to analyze what might happen to your traffic in the coming months, let’s talk about how to adjust your account to address these shifts in traffic.