Last week we joined WordStream’s Founder Larry Kim and Account Manager at Hanapin Marketing Sam Owen, where they showed us the 8 key metrics that matter for PPC advertising. Watch it now and stick around for the Q & A at the end. Check it out!
One of my biggest frustrations with PPC has always been in dealing with accounts where conversion tracking wasn’t straightforward. PPC with conversion tracking is elegant, simple and logical. You work out which keywords are driving sales at low costs and optimize around them. PPC without conversion tracking is complicated and messy.