Video Blog

If a picture’s worth a thousand words, then PPC Hero’s video blogs are priceless! Come get to know us a little better as we walk you through basic and advanced PPC techniques.

Optimize for the Sale: PPC and SEO Solutions for Ecommerce [Webinar Recording]

By , Director of Inbound Marketing at Hanapin Marketing

PPC and SEO marketers do a lot of optimizing. We optimize for the click. We optimize to be found and shared. We optimize bids to be as effective as they can be down to the very last penny. But in all this rushing to make sure people go where we want them to, we sometimes overlook the very last piece: How do…
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Demystifying Universal Analytics: An Introduction To The Upgrade

By , Senior Account Manager at Hanapin Marketing

We've all heard the buzz about Universal Analytics and it's time to face your fears! This introductory walk-through shows that there's nothing to be afraid of, especially now that Google Analytics and Universal Analytics are operating hand-in-hand. Whether you're peering into Universal Analytics for the first time, or you've been thinking about the transition process for awhile, this how-to cuts…
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Demonstrability Is Still King In Advertising

By ,

When it really comes down to selling product -- or selling anything for that matter -- nothing beats demonstrability. If you can demonstrate the products benefits so people can see it in action with their own two eyes, you’ve got persuasive magic on your hand. And that’s really the key to just about every infomercial: You watch the Ginsu knife…
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Makeover Alert: Keyword Tool + Traffic Estimator = Good Looking Opportunities

By , Senior Account Manager at Hanapin Marketing

Makeovers can be the source of discussions and uproar across the land of cyberspace. While some might not be well received, such as Disney's recent makeover of one of their leading ladies, some makeovers are exactly what we're looking for. After a great post by Larry Kim, here's a chance to walk through some new aspects of the Keyword Planner,…
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