Video Blog

If a picture’s worth a thousand words, then PPC Hero’s video blogs are priceless! Come get to know us a little better as we walk you through basic and advanced PPC techniques.

Optimize for the Sale PPC and SEO Webinar Recording

Optimize for the Sale: PPC and SEO Solutions for Ecommerce [Webinar Recording]

PPC and SEO marketers do a lot of optimizing. We optimize for the click. We optimize to be found and shared. We optimize bids to be as effective as they can be down to the very last penny. But in all …


Demystifying Universal Analytics: An Introduction To The Upgrade

We’ve all heard the buzz about Universal Analytics and it’s time to face your fears! This introductory walk-through shows that there’s nothing to be afraid of, especially now that Google Analytics and Universal Analytics are operating hand-in-hand. Whether you’re peering …

Billy Mays demonstrating products

Demonstrability Is Still King In Advertising

When it really comes down to selling product — or selling anything for that matter — nothing beats demonstrability. If you can demonstrate the products benefits so people can see it in action with their own two eyes, you’ve got …


Makeover Alert: Keyword Tool + Traffic Estimator = Good Looking Opportunities

Makeovers can be the source of discussions and uproar across the land of cyberspace. While some might not be well received, such as Disney’s recent makeover of one of their leading ladies, some makeovers are exactly what we’re looking for. …

Frequency Cap

Frequency Capping with Confidence on the Display Network

Google offers a really great report on the Dimensions tab that shows you how your display ads perform depending on how many times a user has seen them.  We’ve talked about the report before (along with how great it is), …

Facebook video ads

Video Ads the Next Big Thing for Facebook?

If you’ve followed this Ads in the Wild column for long, you’ll know that I’m a fan of both sponsored stories and video functionality.   I like sponsored stories not only because they lend social credibility to the ad, but …

The Match Game

How to Match Your Queries and Your Keywords

A common request we hear from readers here in the PPC Hero office is “How can I easily match up which queries triggered which keyword?”  Luckily for you, Google has been listening.  They’ve made some recent improvements to the AdWords Interface …

I guess they spell it with a p?

Just How Annoying Are Your Ads?

There’s a fine line to walk when it comes to targeting.  Being too aggressive can be very off putting, but you want to make sure that you capture all possible interest out there.  Google has a feature that will allow …


Webinar Recording – The 8 Metrics That Matter For PPC

Last week we joined WordStream’s Founder Larry Kim and Account Manager at Hanapin Marketing Sam Owen, where they showed us the 8 key metrics that matter for PPC advertising. Watch it now and stick around for the Q & A at the end. Check it out!


Reduce your CPL by 54% & Increase Leads by 250% with Keyword Label Analysis

Amanda West-Bookwalter shows you how to perform a keyword label analysis, which increased leads by 250% and decreased CPL by 54% in one of her accounts.