Makeovers can be the source of discussions and uproar across the land of cyberspace. While some might not be well received, such as Disney’s recent makeover of one of their leading ladies, some makeovers are exactly what we’re looking for. …
Google offers a really great report on the Dimensions tab that shows you how your display ads perform depending on how many times a user has seen them. We’ve talked about the report before (along with how great it is), …
If you’ve followed this Ads in the Wild column for long, you’ll know that I’m a fan of both sponsored stories and video functionality. I like sponsored stories not only because they lend social credibility to the ad, but …
A common request we hear from readers here in the PPC Hero office is “How can I easily match up which queries triggered which keyword?” Luckily for you, Google has been listening. They’ve made some recent improvements to the AdWords Interface …
There’s a fine line to walk when it comes to targeting. Being too aggressive can be very off putting, but you want to make sure that you capture all possible interest out there. Google has a feature that will allow …
Last week we joined WordStream’s Founder Larry Kim and Account Manager at Hanapin Marketing Sam Owen, where they showed us the 8 key metrics that matter for PPC advertising. Watch it now and stick around for the Q & A at the end. Check it out!
Amanda West-Bookwalter shows you how to perform a keyword label analysis, which increased leads by 250% and decreased CPL by 54% in one of her accounts.
In this Whaddya’know Wednesday, Eric talks about making a media buying plan for Google TV and how to use Google TV. He tries really hard not to sound totally bitter about Google pushing it into the ocean on an iceberg.
On this Whaddya’know Wednesday, Sam Owen talks about Google’s new sitelinks policy that prevents you from using sitelinks like extra lines of ad text.
Part of our monthly training day in August comprised a presentation on Media Buying for PPC. Amanda West-Bookwalter goes over her portion of this presentation for today’s Whaddya’know Wednesday. She goes over how she came up with a media buy …
