Video Blog

If a picture’s worth a thousand words, then PPC Hero’s video blogs are priceless! Come get to know us a little better as we walk you through basic and advanced PPC techniques.

Step-By-Step Excel Reporting – A Video Tutorial

By , Account Manager at Hanapin Marketing

The video below explains the step-by-step on how to go about reporting in Excel. This process works if your account is structured in an organized manner at campaign level. For example: Location_Program campaign level structuring.   Before watching the video download, check out campaign level statistics with a filter on impressions as seen below:     Once you have this…

Optimize for the Sale: PPC and SEO Solutions for Ecommerce [Webinar Recording]

By , Director of Inbound Marketing at Hanapin Marketing

PPC and SEO marketers do a lot of optimizing. We optimize for the click. We optimize to be found and shared. We optimize bids to be as effective as they can be down to the very last penny. But in all this rushing to make sure people go where we want them to, we sometimes overlook the very last piece: How do…

Demystifying Universal Analytics: An Introduction To The Upgrade

By , Senior Account Manager at Hanapin Marketing

We've all heard the buzz about Universal Analytics and it's time to face your fears! This introductory walk-through shows that there's nothing to be afraid of, especially now that Google Analytics and Universal Analytics are operating hand-in-hand. Whether you're peering into Universal Analytics for the first time, or you've been thinking about the transition process for awhile, this how-to cuts…

Demonstrability Is Still King In Advertising

By ,

When it really comes down to selling product -- or selling anything for that matter -- nothing beats demonstrability. If you can demonstrate the products benefits so people can see it in action with their own two eyes, you’ve got persuasive magic on your hand. And that’s really the key to just about every infomercial: You watch the Ginsu knife…