Video Blog

If a picture’s worth a thousand words, then PPC Hero’s video blogs are priceless! Come get to know us a little better as we walk you through basic and advanced PPC techniques.

Google Analytics Cohort Report Video Explanation

By , Account Manager at Hanapin Marketing

Google Analytics recently added a cohort analysis report as a feature. This report is very easy to set up, and useful when you are looking at user behavior over time. The true value of the report comes from segmenting the data. In the video example below, the segments of data are "All Sessions," "Email," "Paid Search," and "Users who completed…

Step-By-Step Excel Reporting – A Video Tutorial

By , Account Manager at Hanapin Marketing

The video below explains the step-by-step on how to go about reporting in Excel. This process works if your account is structured in an organized manner at campaign level. For example: Location_Program campaign level structuring.   Before watching the video download, check out campaign level statistics with a filter on impressions as seen below:     Once you have this…

Optimize for the Sale: PPC and SEO Solutions for Ecommerce [Webinar Recording]

By , Director of Inbound Marketing at Hanapin Marketing

PPC and SEO marketers do a lot of optimizing. We optimize for the click. We optimize to be found and shared. We optimize bids to be as effective as they can be down to the very last penny. But in all this rushing to make sure people go where we want them to, we sometimes overlook the very last piece: How do…

Demystifying Universal Analytics: An Introduction To The Upgrade

By , Senior Account Manager at Hanapin Marketing

We've all heard the buzz about Universal Analytics and it's time to face your fears! This introductory walk-through shows that there's nothing to be afraid of, especially now that Google Analytics and Universal Analytics are operating hand-in-hand. Whether you're peering into Universal Analytics for the first time, or you've been thinking about the transition process for awhile, this how-to cuts…

Demonstrability Is Still King In Advertising

By ,

When it really comes down to selling product -- or selling anything for that matter -- nothing beats demonstrability. If you can demonstrate the products benefits so people can see it in action with their own two eyes, you’ve got persuasive magic on your hand. And that’s really the key to just about every infomercial: You watch the Ginsu knife…

Makeover Alert: Keyword Tool + Traffic Estimator = Good Looking Opportunities

By , Senior Account Manager at Hanapin Marketing

Makeovers can be the source of discussions and uproar across the land of cyberspace. While some might not be well received, such as Disney's recent makeover of one of their leading ladies, some makeovers are exactly what we're looking for. After a great post by Larry Kim, here's a chance to walk through some new aspects of the Keyword Planner,…

Frequency Capping with Confidence on the Display Network

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Google offers a really great report on the Dimensions tab that shows you how your display ads perform depending on how many times a user has seen them.  We've talked about the report before (along with how great it is), but by taking an extra step you can be confident with wherever you end up capping your frequency.  There's nothing…

Video Ads the Next Big Thing for Facebook?

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If you’ve followed this Ads in the Wild column for long, you’ll know that I’m a fan of both sponsored stories and video functionality.   I like sponsored stories not only because they lend social credibility to the ad, but because they take ads from the sidelines and into the newsfeed, which is huge, and one reason that mobile ads…

How to Match Your Queries and Your Keywords

By , Account Manager at Bing Ads

A common request we hear from readers here in the PPC Hero office is "How can I easily match up which queries triggered which keyword?"  Luckily for you, Google has been listening.  They've made some recent improvements to the AdWords Interface that address this very problem. So how do you add this in to your own accounts?  And what can you…