Why You Need To Be Applying Negative Bid Modifiers
Adding negative bid modifiers can reduce the amount of spend applied to under-performing settings and allow more budget for what is working.
A big thanks to everyone who attended our webinar yesterday: SEO & PPC Myths Debunked and Where to Really Focus. We had a lot of great discussion with our friends from Intrapromote about SEO and PPC optimization. For anyone who’s interested, you can find both the recording and the transcript of the webinar below.
And speaking of PPC optimization, as a special bonus we’ve also included the recording and transcript of our Live PPC Optimization Clinic with Sean Quadlin from Hanapin Marketing and Larry Kim from Wordstream. Sean and Larry went through specific accounts submitted by readers and offered tips and tricks on how to optimize them.
SEO & PPC Myths Debunked and Where to Really Focus:
Live PPC Optimization Clinic:
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A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
In this live webinar, C3 Metrics’ Aaron Fletcher and Hanapin’s Kelly Pollock will show you why you should care about your attribution techniques and how it plays into your PPC success.
Google has released its new maximize conversions smart bidding strategy. See how the new strategy works and how it can improve your PPC conversion performance.
Create your own bid simulator assessment with real historical data from your account rather than just trusting the Google Bid Simulator.