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Which AdWords Bidding Options Do You Use?

When I started in PPC you could bid in one of 2 ways, by clicks or by impressions. Now there’s automatic and manual bidding… bidding for clicks, conversions, and impressions… bidding for a max or target CPA… using conversions to enhance click bids… . I’ve tested all of these different bidding options in my account but still can’t say which one works “best”.

I know certain situations where I prefer one over another, but wanted to get some feedback from you guys on which bidding options you are using. Below is a short survey about the different bidding options and please feel free to elaborate on your experiences in the comments section. The results will be published next week along with a post about using the bidding options in my accounts. Thanks!

 

October 27, 2011

About the Author

Bethany Bey

Bethany is a former Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising.
  • http://twitter.com/john4math John Barth

    Bethany, question 1 says to select all that apply but is only allowing for one option.  Stupid radio buttons…

    • http://www.hanapinmarketing.com Bethany Bey

      Thanks John! It should be fixed now.

  • http://twitter.com/JamesTrivlis James Trivlis

    I have to say I have used them all  but I seem to always go back to Manual.  PPC means something different to everyone. I think each campaighn that i set up and run needs to be looked at differently.  Some display and some text.. 

  • Bryce

    I choose manual most of the time, depending on the product. Great post, It’s hard not knowing what the “best” is, but I don’t think there is one in this case, its all situational. 

  • Brian Becerra

    I wouldn’t necessarily call Enhanced CPC a “waste of time”. While you might have found negative results from your testing, I have seen great results from it thus far. 

    Just last month I tested the enhanced CPC bidding strategy (1 month test) and found some interesting results:

    1. Clicks and CTR:  Decreased (4%, 26%, respectively)
    2. Average Position: Not affected
    3. Conversions, Conversion Rate: Increased (9%, 17% respectively)
    4. CPC, CPL, Total Spend: Decreased (5%, 17%, 9%)

    Now I agree the experiment hasn’t run long enough to make any sort of definitive conclusion as to whether it’s beneficial or not, but for now, its doing well. 

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