Valentine’s Day is all about expressing love for each other, and there’s no one PPC Hero loves more than you – the loyal readers. Please accept this as his official invitation to be PPC Hero’s Valentine this year.
PPC ads are like a first impression for your company or product. How you do want to come across – cheap, smart, desperate? A potential customer sees your ads first and if they are interested beyond the “hand-shake”, will click to find out more. Going along with this analogy, your landing page could then be called the first date – the customer has expressed some interest but wants to get to know you a little better before they commit to anything more. Help yourself get the first date by taking a look at your ads; you might be coming across the wrong way.
Start by doing an audit of your ads. If you have been running your campaign for more than a year, you are probably more than due for a little makeover. By audit, I don’t just mean writing a few new ads and pausing any that are underperforming. I mean a deep dive – look at not only your ads but also those from competitors and other companies in your industry. If you typed in a few of your high traffic keywords, do you have a good idea of the types of messages that would show up along side your ad? If not, it is time to take a step back and look at the big picture.