3 Ways To Improve B2B Lead Quality
Boost PPC lead quality through these 3 tips for B2B marketers.
As part of our $16,000 Search Engine Marketing Giveaway, we’re giving away 100 free copies of some great SEM books by excellent industry authors. We wanted to introduce the books to our readers in case you haven’t heard about some of them! If you find one (or two! or three!) you’d like, enter our free contest- you can specify which book you’d like to receive if you’re randomly selected!
|Scott Brinker – Honest Seduction
If you’re using paid search, email or display advertising to drive traffic, leads or transactions—you need to learn the art & science of Honest Seduction. The most effective online marketers give their organizations huge competitive advantages—5-30x according to research. They do it by moving their focus one step lower in the funnel. They do it by coming to the realization that the click is almost incidental. It’s what happens next that makes all the difference.
|Bruce Brown – Complete Guide to Google Advertising
Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including AdSense, AdWords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. There are tremendous opportunities on the Internet and money to be made using Google. This book teaches you the ins and outs using all of Google’s advertising and marketing tools.
|Andrew Goodman – Winning Results with Google AdWords
Anyone responsible for an online marketing program, from entrepreneurs, marketing managers, webmasters, strategists, ad agencies, to upper management of businesses of all sizes, from small startups to established Fortune 500 companies will find valuable advice in Winning Results with Google AdWords, Second Edition by Andrew Goodman, who illustrates how to reach millions of targeted new customers at the precise moment they’re looking for the products and services his readers might be selling.
|Jennifer Grappone / Gradiva Couzin – Search Engine Optimization Hour a Day
Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
|Kristopher Jones – SEO Visual Blueprint
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you’ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.
|Peter Kent – SEO For Dummies
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.
|Mike Moran & Bill Hunt – Search Engine Marketing Inc.
In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, and much more.
|Patrick Wagner – Search Engine Optimization
SEO, or Search Engine Optimization, is the lifeblood of most web sites. The goal of SEO is to increase the flow of natural web traffic by taking advantage of how search engines operate. Above all, this book will help you and your business make the most of this important online advertising technique; you don’t get very far online without a ready knowledge of SEO and Pay Per Click advertising, after all.
|Jerry Work – Scientific Search Engine Marketing
Learn how to manage pay per click like a professional! Scientific Search Engine Marketing teaches the principles, tools, and strategies that Work Media uses to manage paid search marketing campaigns for companies ranging in size from one-man shops to billion dollar corporations. You will learn a mathematically-based, logical, well-tested strategy for maximizing the return on investment on your pay per click campaigns. Topics include keyword research, bidding strategies, how to write effective ads, reporting, landing page creation and much more.
|Heather Lutze – Findability Formula
To be successful in business you must attract the right clients and successfully persuade them to buy. However, on the Internet, search engines determine what searchers see; and competition for top spots is fierce. In Heather Lutze’s new book, THE FINDABILITY FORMULA, she shows readers how to achieve Web site “findability” by applying the “right” keywords to search engine optimization (SEO) and Pay Per Click (PPC) campaigns. Lutze uses non-technical language to give readers a step-by-step approach, current research and statistics and common pitfalls to avoid.
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Boost PPC lead quality through these 3 tips for B2B marketers.
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