About Jessica Niver |
| Profile: | Jessica likes writing things, except for this bio. After learning how to dissect various creatures while earning her degree in Zoology, she changed tracks and now dissects PPC and SEO accounts (while keeping things nice and corny on the blog). She finds it infinitely less smelly and mostly more gratifying, but does sometimes miss the excitement of finding an entirely intact fish in a shark’s stomach. She’s every kind of nerdy about online marketing and likes to give any decent-sounding strategy a try. She sometimes gives PPC advice to strangers on the street, and generally comes up with her best account optimization ideas while washing her hair. |
Recent Posts by Jessica Niver:
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Enhanced CPC in AdWords: Conversion Optimizer’s Third Cousin
23 Aug 2011 in Google AdWords -
AdWords Performance Grader: A Nice New Tool From WordStream
08 Aug 2011 in Tools -
“Car rental in Greenville” AKA: Using AdWords Location Targeting Effectively
28 Jul 2011 in Geo Targeting &Google AdWords -
Using Top vs. Side Ad Segmentation To Make Bidding Decisions
15 Jul 2011 in Bid/Budget Management &Google AdWords &Reporting / Conversion Tracking -
EXCELlent Series: Making Excel Subtotals Work For You
23 Jun 2011 in Excel -
Impressions Strongarm Relevance in adCenter Quality Score
26 May 2011 in Microsoft adCenter &Quality Score -
Our Guide To Google Analytics IQ Testing: Event Tracking & Virtual Pageviews
28 Apr 2011 in Analytics &Exams -
Hello, AdWords Topic Targeting!
21 Apr 2011 in Content / Display Network -
Behind the Curtain: Uncovering Amazing Search Marketers
07 Mar 2011 in PPC Hero News -
Statistical Validity Is Leading You Astray
24 Jan 2011 in Basic PPC Strategies












