You’ve heard it before: “Display just doesn’t work for my account”. But, this is a below the line comment, as the Oz Principle would say. Which means that the people saying that aren’t owning the accountability for making Display work for their account. In this video, I outline four steps to finding what works in Display for your account. If you’re lacking in budget, lacking in client buy-in, or just had bad experiences in the past with Display–put it all behind you. It’s time to make it work, ala Tim Gunn!