I’m not pointing fingers at anyone in particular (I promise!), nor do I assume that everyone of you fall into this category. But I know that there are a great deal of you out there who are “too busy” to improve your PPC campaigns. Either out of apathy, stress or maybe you just don’t know any better – many of you are neglecting PPC and are suffering the consequences. How do you remedy this situation? Easy! Today I’ve outlined 3 tasks that can get you involved in your PPC campaigns for just a few minutes a day.
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Archive for the ‘Account Settings’ Category
PPC account settings may be one of the most overlooked aspect of your pay-per-click campaigns. Each search engine has its own flavor of account settings that dictate how and where ads are served, manages your budget and much more. Learn how to optimize your account settings to optimize your PPC campaign’s performance.
Too Busy to Improve Your PPC Campaigns? Here Are 3 Simple Tasks That Will Change Your Mind
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Say Goodbye to the Google Site Stats Logo – If You Want
Last week Google officially announced a change to the AdWords conversion tracking platform. The often times unnecessary and unattractive Site Stats Logo is now optional. When Google first pushed this logo on us, it was a required feature. Each time a visitor from AdWords converted, the confirmation page contained one of the following logos (pink, oh yeah!):
The purpose was to provide visitors with official documentation explaining the information that Google acquired during the conversion process. Many advertisers felt this was unnecessary, that Google’s Site Stats …
Don’t Make This Mistake When Opening A New PPC Account!
What I found the other day with a Google Adwords account I have actually seen before, which makes me think this mistake could possibly be a common one new Adwords users make when opening an account.
The problem:
The advertiser opened a new Google Adwords account and generated no impressions or clicks for days. When he went to look at the ad diagnostics tool, it said that campaign had already exceeded his daily budget. How could he have exceeded his campaign budget if he’s never received any impressions or clicks?
The mistake:
The …
Save Time in AdWords – Copy Your Campaign Settings
For a while now, Google’s AdWords Editor has made PPC campaign management a snap. Whether it’s the click and drag capabilities or the ability to copy entire campaigns with simple copy and paste functions, the Editor has been a breath of fresh air in my daily PPC workload. However, I don’t always work in the editor. **Gasp!**
Occasionally, I still work in the AdWords interface to make changes or create new campaigns. The other day I was doing just that, creating a new campaign the “old fashioned way,” and discovered a new tool. …
The Secret to Success May Lie in Your Settings
September 10th, 2007 | John | Account Settings
Today’s topic: The Secret. Ok, so I’m not going to start rattling off the hidden truths to eternal happiness. But I may just provide a tiny bit of relief for you and your PPC campaigns! In continuation of our goal to “Revitalize Your PPC Campaign in 5 Days,” today I’m going to concentrate on account settings.
Google AdWords, Yahoo! Search Marketing and MSN adCenter all have very important settings that can either hold …
4 Most Important Settings to Check in Your Microsoft adCenter Account
This is the third and final post in my series on important settings to check when setting up accounts in the “big three” PPC search engines. After detailing Google AdWords and Yahoo! Search Marketing, it was time to dive into Microsoft’s adCenter. There is a sickness infecting the search marketing community that keeps it from digging deeper into adCenter’s house of wares. I aim to cure this sickness by explaining those functions which make adCenter an interesting marketing tool and a could-be contender in the world of PPC.
Top 5 Settings to Check When Starting a Yahoo! Search Marketing Account
Two weeks ago I wrote about the most important settings to check when starting up an AdWords account. This week I’ll be detailing some of the ins and outs of the Yahoo! Search Marketing interface (YSM or Panama). I should reiterate that this list isn’t intended to be the end-all-be-all for navigating your YSM account, but an informational resource when setting up an account or even trouble shooting performance issues. So without further a-do, here are the top 5 settings to check in YSM.
Account Daily …
Top 6 Settings to Check When Starting a New Adwords Account
July 6th, 2007 | John | Account Settings
You’ve done your keyword research, you’ve given thought to your ad copy and you’ve even scoped out your competitor’s ads and position: now you’re ready to set up your own PPC account and let the sparks fly. Admittedly, setting up my first PPC account was a formidable experience. As such, I’m taking it upon myself to spill the beans on the best practices for setting up accounts in Google AdWords, Yahoo! Search Marketing and MSN adCenter. Today, I’ll begin with the top 6 settings to check in AdWords.
Budget Options: Budget is listed here as number one for a …
YSM’s Quirky Little Feature, Optimize Ad Display
It is a difficult task to try and deny the progress Yahoo!’s Panama interface has made from the Overture days of the not-so-distant past. As a matter of fact, it simply may be impossible. In the months since its launch, I’ve grown to trust the new look, feel and usability of Yahoo!’s new advertising platform.
Along the way I’ve been able to laugh, cry and learn right along with everyone else in the industry. But despite my platonic relationship with Panama, we’ve begun to quibble here recently. And it’s all about one …
