We all know it’s coming. Some of us are excited while some of us wish it weren’t so. It’s certainly the biggest news in PPC marketing since…I dunno…AdWords? It’s tough to finally say it, but Yahoo and Bing are combining in, what they’re calling, “the Yahoo! And Microsoft Search Alliance.” I guess that wasn’t as scary as I thought. As they say, admitting is the first step. The real question is, what’s the next step and when should I get …
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Archive for the ‘Account Settings’ Category
PPC account settings may be one of the most overlooked aspect of your pay-per-click campaigns. Each search engine has its own flavor of account settings that dictate how and where ads are served, manages your budget and much more. Learn how to optimize your account settings to optimize your PPC campaign’s performance.
Yahoo! and Microsoft Search Alliance Guide
August 31st, 2010 | Robert | Account Settings
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36 Myths of PPC
Note: This post was authored by Amber, a prolific blogger at PPC Hero and one of our long-time PPC managers, who welcomed her gorgeous son Jacob on April 29th!
Over the course of the past several years, many old PPC tactics have become dated and are no longer considered best practice. There have also been many PPC strategies that have been developed bloggers and so-called PPC advertisers without solid evidence of increased ROI and, to no one’s surprise, may damage your …
Too Busy to Improve Your PPC Campaigns? Here Are 3 Simple Tasks That Will Change Your Mind
I’m not pointing fingers at anyone in particular (I promise!), nor do I assume that everyone of you fall into this category. But I know that there are a great deal of you out there who are “too busy” to improve your PPC campaigns. Either out of apathy, stress or maybe you just don’t know any better – many of you are neglecting PPC and are suffering the consequences. How do you remedy this situation? Easy! Today I’ve outlined 3 …
Say Goodbye to the Google Site Stats Logo – If You Want
Last week Google officially announced a change to the AdWords conversion tracking platform. The often times unnecessary and unattractive Site Stats Logo is now optional. When Google first pushed this logo on us, it was a required feature. Each time a visitor from AdWords converted, the confirmation page contained one of the following logos (pink, oh yeah!):
The purpose was to provide visitors with official documentation …
Don’t Make This Mistake When Opening A New PPC Account!
What I found the other day with a Google Adwords account I have actually seen before, which makes me think this mistake could possibly be a common one new Adwords users make when opening an account.
The problem:
The advertiser opened a new Google Adwords account and generated no impressions or clicks for days. When he went to look at the ad diagnostics tool, it said that campaign had already exceeded his daily …
Save Time in AdWords – Copy Your Campaign Settings
For a while now, Google’s AdWords Editor has made PPC campaign management a snap. Whether it’s the click and drag capabilities or the ability to copy entire campaigns with simple copy and paste functions, the Editor has been a breath of fresh air in my daily PPC workload. However, I don’t always work in the editor. **Gasp!**
Occasionally, I still work in the AdWords interface to make changes or create new campaigns. The …
The Secret to Success May Lie in Your Settings
September 10th, 2007 | John | Account Settings
Today’s topic: The Secret. Ok, so I’m not going to start rattling off the hidden truths to eternal happiness. But I may just provide a tiny bit of relief for you and your PPC campaigns! In continuation of our goal to “Revitalize Your PPC Campaign in 5 Days,” today I’m going to concentrate on account settings.
4 Most Important Settings to Check in Your Microsoft adCenter Account
This is the third and final post in my series on important settings to check when setting up accounts in the “big three” PPC search engines. After detailing Google AdWords and Yahoo! Search Marketing, it was time to dive into Microsoft’s adCenter. There is a sickness infecting the search marketing community that keeps it from digging deeper into adCenter’s house of wares. I aim to cure this sickness by explaining those functions which make adCenter …
Top 5 Settings to Check When Starting a Yahoo! Search Marketing Account
Two weeks ago I wrote about the most important settings to check when starting up an AdWords account. This week I’ll be detailing some of the ins and outs of the Yahoo! Search Marketing interface (YSM or Panama). I should reiterate that this list isn’t intended to be the end-all-be-all for navigating your YSM account, but an informational resource when setting up an account or even …
Top 6 Settings to Check When Starting a New Adwords Account
July 6th, 2007 | John | Account Settings
You’ve done your keyword research, you’ve given thought to your ad copy and you’ve even scoped out your competitor’s ads and position: now you’re ready to set up your own PPC account and let the sparks fly. Admittedly, setting up my first PPC account was a formidable experience. As such, I’m taking it upon myself to spill the beans on the best practices for setting up accounts in Google AdWords, Yahoo! Search Marketing and MSN adCenter. Today, I’ll …
