So far in this series, you’ve learned how to take advantage of sitelinks, call and product extensions to increase the performance of your AdWords accounts. In today’s fourth installment to the series, I’ll show you how location extensions can contribute even further to your performance goals and help you reach out to the most relevant customers and searchers.
Archive for the ‘Account Settings’ Category
PPC account settings may be one of the most overlooked aspect of your pay-per-click campaigns. Each search engine has its own flavor of account settings that dictate how and where ads are served, manages your budget and much more. Learn how to optimize your account settings to optimize your PPC campaign’s performance.
Ad Extensions in 5 Days Series: Location Extensions
December 8th, 2011 | Kayla Kurtz | Account Settings, Advanced PPC Strategies, Google AdWords, How To
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Fully Utilize All AdWords’ Ad Extensions In Just 5 Days!
December 2nd, 2011 | Kayla Kurtz | Account Settings, Advanced PPC Strategies, Google AdWords, How To
Once upon a time, when ad extensions were first gaining popularity, PPC Hero posted a blog covering the basics of each. You may remember that ad extensions are predominantly used as a tool to increase CTR and that could lead to an increase in Quality Score, which makes them incredibly important to PPC account success. As the PPC industry has transformed in the last year, we’ve seen some updates, changes and additions to those ad extensions, so what better way …
Have Yourself A Merry Little Account Structure
November 8th, 2011 | Kayla Kurtz | Account Settings, Advanced PPC Strategies, Basic PPC Strategies, PPC Strategy
Happy almost-holiday season, PPC Hero’s! For our second installment in the Jingle Your Bells All The Way To The Bank holiday PPC management series, I’m going to take you to the next step in your planning: account structure. Yesterday, Sarah helped you make your way through specialized keyword research for the holiday season, including which holidays to target, gift recipients based on product offerings, research tools to expand your lists when needed and how to choose negatives to pull back …
Google AdWords Conversion Tracking Data Explained
August 30th, 2011 | Sarah | Account Settings, Conversion Tracking, Google AdWords, Reporting / Conversion Tracking, Tools
As most of us are steeped in conversion tracking, either in the form of leads or ecommerce revenue, I thought it would be worth the time to take a look at the various types of data available in AdWords for conversion tracking. It’s easy to overlook the breadth of information AdWords gives you in your reports, and it’s not easy to discern the difference between the types of information you’re given. Also, AdWords gives you different information based on the …
Search Intent: Session Based Broad & Advanced Location Targeting
This week, the Hanapin team got together and sat down for our monthly Redbop training session. One of the topics we covered was the psychology aspect of search marketing, including search intent. Our presentation brought up the point of session based broad match queries and advanced location targeting, and I’d like to share some of that information with you.
Session Based Broad Match:
What is Session Based Broad Match?
If you’re unfamiliar with this match type in your search query report, …
The End of The Yellow Brick Road – Getting Your AdWords Account Up & Running
This is part 4 of our week-long series on starting an AdWords account from scratch. This post will help you activate your shiny new account and track your leads. You are almost to the Emerald City, Dorothy… don’t stop now!
PPC Campaign Structure Basics & Best Practices
This is the second part in PPC Hero’s week-long series on starting an AdWords account from scratch. This post focuses on creating your account structure and best practices. Give us 5 days and we’ll teach you how to start you very own AdWords account!
Ticker Tuesday: Stop Wasting Time – Use Automated Tools!
As pay per click managers, we are all way too busy to be monitoring every minute moment in our PPC accounts. So why aren’t you using more automated tools? From Google’s automated rules to reports downloaded through Analytics Intelligence, Google has many ways to help you save time with their hands-free tools. In this episode of Ticker Tuesday, we show you which tools are …
The Strategy Behind Display Network Exclusions
Did you know that sometimes you should exclude automatic placements that have converted? Or that excluding at the URL level can be a waste of time, if not done right? Do you know how to sort the information based on your goal metrics? In this PPC howto, pay per click expert Jessica Niver gives an in-depth explanation of these questions, while also revealing other strategies for managing the display network. Display network exclusions are a cornerstone of advertising on Google, …
How To Set Up Conversion Tracking In Google AdWords
June 10th, 2011 | Jessica Rooney | Account Settings, Conversion Tracking, How To, Landing Pages, Video Blog
Conversion tracking is essential for PPC account management, but setting up Google conversion code in AdWords can be confusing. In this how-to video, we show you how to set up conversion tracking in Google Adwords, and then how to make sure it’s up and running!
Transcript:
Hello and welcome to PPC Hero’s video tutorials. Today we’re going to be talking about how to set up conversion tracking in Google AdWords. So, let’s get started.
The first …
