7 Ways to Be Sure You’re Writing the Best Ads Possible
Over the past week we’ve discussed five ways to write better ad texts to increase traffic to your site and target the right customers. You may notice that writing the best ad text possible can be quite overwhelming! To make it easier for you, we’ve devised a guide or checklist to writing the best ad text.
When beginning to write from scratch or re-write your existing ad text, go through the first 7 points of the ad text checklist. Get a piece of paper and begin writing down the answers to these seven questions:
- What are the top keywords from your ad group that should be incorporated into the ad?
- What is the main message you want your customers to know? What solution do you provide?
- What is the advantage your company has over your competitors? What are the top 3 benefits you offer your clients/customers?
- What promotional offers (if any) does your company currently offer?
- What would get you to click through this ad if typing in x keywords?
- What answer is the searcher trying to find? i.e. Are you fulfilling the searcher’s needs?
- In the end, why should the searcher click on your ad?
Once you’re finished answering the seven questions, you can begin to write your ad text. Once you’ve completed writing your ad text, use the checklist below to be sure you’ve written a benefit-oriented, attention-getting, call-to-action driven ad text!
- Does the ad title grab your audience’s attention?
- Does the title contain at least one of your keywords?
- Does the ad title initially answer a question?
- Does the ad title differ from your competitors?
- Does the description contain at least one keyword?
- Does the description answer the searchers question?
- Does the description engage users to read on?
- Does the description contain a call to action?
- Is the description limited in any way?
- Are there any promotional offers in the description?
- Is the description different from your competitors?
- Can the searcher tell the benefit from reading the description?
- Is the display url contain sentence caps?
- Does the display url match the destination url?
- Does the destination url take users to the correct page?
- Does the destination url need any tracking?
If you find it helps, use this guide and checklist every time you write or re-write your ad text to ensure you’re targeting the right customer and gaining a competitive advantage over your competition.
Browse By Category
Get Your Mobile PPC Ready For The Holiday Season
If you are in retail you know that competition to grab your potential customer exponentially increases during Q4.
When You Need To Have The Right Words Use Phrase Match
Learn how to optimize your phrase and modified broad match keywords to best-fit themes.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Top 6 Ways To Get The Most Out Of Mobile With Bing Ads
In this whitepaper, Hanapin Production Specialist Briann Saxman will discuss tactics to shape up mobile campaigns and tailor them for mobile audiences you are trying to reach.
Linking Up With LinkedIn: A Beginner's Guide
With 106 million monthly active users and just shy of 10% of Americans active during work hours, LinkedIn provides significant value for B2B marketing.
Using Business Data Feeds To Implement Marketing Psychology Principles in Y...
I am a big fan of utilizing marketing psychology principles into my ads to help implement user-focused strategies. Ad customizers make this tactic a lot easier.