Welcome to PPC Hero, the authority on pay-per-click strategy, industry news and great ppc-insider tips. Here you'll find our most popular posts, PPC management handbooks, and our collection of blog series. Don't forget you can receive email updates to keep you informed of the latest PPC Hero articles.

Archive for the ‘Ad Texts’ Category

How hard can it be to write a 25 character headline, and a 75 character PPC ad text?! Pretty darn hard! Writing successful pay-per-click ad texts is an art form. You have to know how to present a vast amount of information and persuasion in a little, tiny space. The articles listed here will help you write awesome paid search ad texts!

What Keeps Someone From Clicking on Your PPC Ad?

November 10th, 2009 | Joe | Ad Texts, Advanced PPC Strategies

Sure, paid search ad copy contains only 25 characters for the headline (in AdWords) and 70 characters for the body copy, but this small space can be very complex to utilize optimally.

Within the confines of a PPC ad text you need to be relevant to your keywords, list as many benefits as possible, be unique and stand out from your competition, and include a clear call-to-action. As you strive to to incorporate all of these tactics into your ad texts you shouldn’t loose site of the fact that you’re trying to connect with real people.

While monitoring your click-through rate …

Read Full Article

7 Comments

4 Pitfalls of Dynamic Keyword Insertion (DKI)

September 22nd, 2009 | Carrie | Ad Texts, Advanced PPC Strategies

Dynamic Keyword Insertion (DKI) is an advanced feature in each major search engine that can help you create more relevant ad text by automatically inserting a search query into an ad text. When used correctly, this tool can be very helpful in increasing the relevancy and click-through rate of an ad text. But if not applied correctly, your ad can end up disjointed, confusing, and completely irrelevant.

Read Full Article

9 Comments

Adding Testimonials to Your PPC Ads Can Help Increase Click-Through Rates

September 2nd, 2009 | Amber | Ad Texts

One of my larger clients is a resort/casino here in Indiana. The resort truly is beautiful, but there have been many other resorts/casinos popping up in the Indianapolis area making for some good competition.

I typically like to include as many benefits in my PPC ad texts as possible. Whether a client is offering free shipping, or free returns, or even free estimates/quotes, those ads will typically get the higher click-through rate therefore helping to increase my Quality Score.

One thing I have tried here recently is putting in customer testimonials into my clients’ ad text. I pulled the testimonials …

Read Full Article

5 Comments

Top 10 Reasons Why Your Ads Aren’t Showing in Google

August 24th, 2009 | Carrie | Ad Texts, Google AdWords

Your new pay-per-click account is structured, keywords loaded, ad text optimized. You activate your Adwords campaign, expecting great things, then… nothing. No spend. No impressions. No clicks. Don’t worry, it can happen to anyone. Chances are, there is one issue in your account that is preventing your ad text from appearing in the search results. Problem is, there are several possible reasons why your ads aren’t showing in Google.

The PPC Hero team frequently receives questions from readers regarding ad serving issues in Google. So, I have compiled a handy top 10 list of reasons why your ads may not be …

Read Full Article

19 Comments

How Foundation PPC Ad Texts Can Help Mitigate Quality Score Shock

July 28th, 2009 | Joe | Ad Texts, Advanced PPC Strategies, Google AdWords Quality Score

Lately I’ve been discussing how global changes to your PPC account can affect your overall performance. In a nutshell, making big changes all at once can have big consequences (good and bad). Today, we’ll explore a strategy that will help maintain your performance and mitigate Quality Score shock to your campaigns when making global ad text overhauls.

In a recent post I discussed how moving keywords can affect your campaigns performance, and today we’re focusing on ad texts. As you know, ad text optimization is a continuous process where you eliminate your under performing ad texts and insert …

Read Full Article

7 Comments

Kick Your Quality Scores Back Into Gear with a Few Ad Text Changes

July 8th, 2009 | Amber | Ad Texts

It seems as though Quality Score has fallen off the blog bandwagon here lately, but I’m here to say that the Quality Score and the Quality Index is still here and more important than ever.

One big problem that I have seen in many new accounts that have either transitioned from other search marketing agencies or in-house employees is the inability to accurately determine when to pause an under-performing ad text and exactly which ad to pause when testing. Pausing the wrong ad or …

Read Full Article

6 Comments

Using Ad Text to Find the Right Clicks

May 21st, 2009 | Andrew | Ad Texts

The easiest way to evaluate an ad quality is through click-through rate. After all, it is a simple metric, and it would seem to measure what we’re seeking to accomplish through awareness.

But a successful campaign is made or broken not by how many eyes get to your site, but by how many of them become leads, customers, or registered users. To that end, here are a few ways that you can ensure that you bring the best potential customers.

(Yes, we’ve covered some of this before. But a refresher on proper ad text is never a bad thing. Right?)

Use ads …

Read Full Article 2 Comments

Simple PPC Ad Tests Can Drive Up Your Click-Throughs and Conversions

April 23rd, 2009 | Andrew | Ad Texts

In many cases you may be running a strong, mature PPC campaign, exceeding your goals and driving strong results. The causes of this – strong keyword lists, effective ad creative, efficient bidding strategy, and a website that delivers on the promises made – are obvious and hopefully familiar.

While your ad text in this situation may appear to be optimal, there are countless strategies that you can try to drive up click-through and conversion. None of them will alter the key root of your messaging – in fact, most will just change how they look to the searcher – but all …

Read Full Article 5 Comments

Write PPC Ads that Scream and Stand Out From the Pack

April 15th, 2009 | Joe | Ad Texts

We have covered the basics on writing benefit-driven ads that feature relevant, high-traffic keywords. Today, I would like to focus on writing ads that compete directly with your competitors and that make a conscious effort to stand out from the pack. Or beat them at their own game.

In a crowded PPC landscape, the ads for each keyword can begin to look very similar. Why is this? Often there is a thought leader who figures out how to write PPC ads that are highly …

Read Full Article 4 Comments

Ad Text Testing – a PPC Manager’s Constant Friend and Companion

April 7th, 2009 | John | Ad Texts

When everything else in the PPC world has gone away, ad text testing will still remain standing. OK, maybe that’s a bit grandiose. What I’m getting at is pay-per-click advertising is awash with bells and whistles, hoosits and whatsits (galore) and a million other ways to become distracted from those tools and tasks that provide the strongest return-on-time investment. Ad text testing is one of those tools/tasks, and I really mean it when I say that it’s a PPC manager’s constant friend and companion!

I won’t go so far as to say that it’s a perfect system, but …

Read Full Article 2 Comments

Page 1 of 4
1

2

3

4

>