Ad Texts

Forget 140 characters, PPC experts have had to write ads in just 110! How hard can it be to write a 25 character headline, and a 75 character PPC ad text?! Pretty darn hard!


Writing successful pay-per-click ad texts is an art form. You have to really understand your keyword research to communicate useful information and persuade your audience in a little, tiny space. Then multiply that by the number of campaigns you have running and you’ve got your work cut out! Nonetheless, writing a good PPC ad can improve your clickthrough rate (CTR), which contributes to lowering your cost per click (CPC) and improving your return on adspend (ROAS) so it is a fundamental discipline and skill for any PPC manager to develop.

My Experience With An Adult PPC Client

By , Senior Event Producer at Hanapin Marketing

150 SHARES
Editor’s Note: This article is a part of our Hero Conf Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the 4 finalists we post throughout the week. Today’s post comes to us from Joe Martinez (@MilwaukeePPC), Search Marketing Specialist at Top Floor.   At…
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The Real Performance We’ve Seen With Ad Customizers

By , Senior Account Manager at Hanapin Marketing

182 SHARES
What are they again?   Although the conversations about ad customizers began a few months ago, some folks are still learning just what they are and just how they work.   Ad customizers are another opportunity created by Google to better connect your potential clients and customers with the most relevant information about your business. They allow you to dynamically insert…
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For The Best PPC Ads Change Your Focus

By , CEO of Nerds Do It Better

145 SHARES
  You have been in business for over a decade.   Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad.   So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be…
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How Football Shaped My Philosophy Regarding PPC

By , Associate Director of Paid Search at Hanapin Marketing

133 SHARES
PPC to me is a lot like football. Building successful paid search accounts requires a well-defined philosophy for approaching account work, a strong game plan, and solid execution of the plan you spent all that time creating.   Football coaches subscribe to either an offensive or defensive philosophy. Offensive minded coaches believe in high scoring teams with a defense that’s…
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Determining The Most Impactful Ad Types

By , Production Specialist

177 SHARES
With 2015 quickly approaching, it’s the perfect time to look back at what happened this past year. There is valuable information we can take from 2014 that we should be aware of for implementation in the coming year.   In this 2014 State of Paid Search survey, the most popular industries for PPC consist of retail, lifestyle and education. What…
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