Ad Texts

Forget 140 characters, PPC experts have had to write ads in just 110! How hard can it be to write a 25 character headline, and a 75 character PPC ad text?! Pretty darn hard!

Writing successful pay-per-click ad texts is an art form. You have to really understand your keyword research to communicate useful information and persuade your audience in a little, tiny space. Then multiply that by the number of campaigns you have running and you’ve got your work cut out! Nonetheless, writing a good PPC ad can improve your clickthrough rate (CTR), which contributes to lowering your cost per click (CPC) and improving your return on adspend (ROAS) so it is a fundamental discipline and skill for any PPC manager to develop.

Looking Forward To AdWords Ad Customizers

By , Account Manager at Hanapin Marketing

In case you’ve forgotten, ads are a big deal. As the one aspect of your work that users interact with, it is important to get them right. You need to make your ad copy compelling and worthy of the click. However, this notion is easier said than done , especially for large accounts.   To help make ads more compelling,…

Consider The Creative Process of Your PPC Program

By , Associate Director of Paid Search at Hanapin Marketing

How are you going to manage your creative process?   Ultimately, potential customers are interacting with your creative assets. Response is directly tied to how deep this interaction is. How are you going to manage your creative process? This important question must be considered, answered, and decisively acted upon in order to have a successful paid search program.   Consistently…
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AdWords Rolls Out Customized Creatives

By , Production Specialist at Hanapin Marketing

As part of their Tools for the Power User, Google is launching customized creatives. These creatives are great for advertisers who have millions of products!   How To Set It Up:   In order to set up customized creatives you must navigate to the Business Data section of the AdWords Shared Library.     In this new Business Data section your Ad Customizer…
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Overcoming AdWords Trademark And Disapproval Issues

By , Account Manager at Hanapin Marketing

Would you rather have all your ads be disapproved for using a trademark or have a competitor use your trademarked term? Both are major downers that can seriously affect paid search performance.   Recently, I dealt with both of these issues, which enhanced my knowledge of the AdWords trademark policy. The key to all trademark issues is the “3rd Party…
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How Callout Extensions Helped Increase CTR by 221%

By , Senior Account Manager at Hanapin Marketing

Google announced last week the rollout of callout extensions. More real estate on the SERP for everyone! Your PPC dreams have come true…well maybe not entirely because we still can’t segment tablets, but still, this feature is pretty sweet and a nice addition to the ad extension family. But, do they work? We have been running callout extensions in beta…
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