Whether it’s ballroom dancing, sports, movies, or advertising, genius make it look easy. And what’s so freaking cool about this Facebook ad, is that it really does fall into that category. Take a look and see for yourself: …
A big mistake most PPC newbs and vets make is that they don’t take their ad copy seriously. It’s sometimes an afterthought after building out an account or at worst it’s a copy and paste job from one campaign/ad group …
There is a time to review your account ad copy…and the time is now! While it’s bright and sunshine-y out and you can keep yourself motivated! Right? Right!
OK, because I notice the ads on my Facebook page a bit more than regular folk, I sometimes find myself wondering “why is this ad targeted to me?” If the ad seems too on the mark, I wonder how …
I’ve spent a lot of time in this column deconstructing either bad Facebook ads, or good Facebook ads that could be made a lot better. And I’d like to think that’s helpful, but at some point the question comes up: …
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Jeremy Estes currently works on the paid search team at Standing Dog Interactive in Dallas, Texas. When I first started building PPC campaigns, 7 or 8 …
If the structure is off, no other account element will be able to function as needed, given their reliance on the structure. Ad copy is no exception to this rule, but if the structure is there to back you up you’re already one step closer to ad copy success. Follow these back-to-basics and advanced ad copy suggestions and you’ll be even closer!
So what it was a short month? Having two fewer calendar days doesn’t mean that the staff of PPC Hero didn’t come away with life changing lessons and insights. We now present to you the best things that we began …
Take a look at this ad I found on my wife’s Facebook page: Ok, so, the picture is great, because it’s instantaneously and unmistakeably recognized as a wedding shot. And a fairly interesting or artsy shot at that. …
I thought I’d write a quick blog post as I’ve been working on some ad test results this morning and wanted to share a quick set of techniques for judging winners without conversion data. Most of the time we talk …
