Ad Texts

Forget 140 characters, PPC experts have had to write ads in just 110! How hard can it be to write a 25 character headline, and a 75 character PPC ad text?! Pretty darn hard!


Writing successful pay-per-click ad texts is an art form. You have to really understand your keyword research to communicate useful information and persuade your audience in a little, tiny space. Then multiply that by the number of campaigns you have running and you’ve got your work cut out! Nonetheless, writing a good PPC ad can improve your clickthrough rate (CTR), which contributes to lowering your cost per click (CPC) and improving your return on adspend (ROAS) so it is a fundamental discipline and skill for any PPC manager to develop.

How To Turn Competitive Analysis Into Actionable PPC Gains

By , Associate Director of Paid Search at Hanapin Marketing

95 SHARES
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” Sun Tzu – The Art of War PPC   Let’s…
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Write Better Ads For Your Mobile Audience

By , Senior Account Manager, Community

116 SHARES
This week we’ve been writing about why we perform tasks certain ways in our PPC accounts. Today I’ll look at why it’s pivotal to write mobile specific ads. I’ve found a lack of mobile specific ads to be one of the top errors in many accounts. Setting aside your opinion on profitability of mobile traffic, if you are going to…
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Why Do We Test PPC Ads?

By , Senior Account Manager at Hanapin Marketing

124 SHARES
Novels have been written regarding the art of ad testing. Whether it involves the creation of persona-based ad copy or a re-evaluation of your core testing metrics, there are countless posts educating us on how to make the most of our ads. But while there might be a lot of information out there about how we should test our ads,…
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Managing PPC Education Accounts During Back to School Season

By , Associate Director of Paid Search at Hanapin Marketing

128 SHARES
We’re wrapping up "Back to School" series week at PPC Hero with Jersey Jeff’s post on back to school in the EDU industry. Even though we're entering the final week of July, school will be starting back up soon. Our authors have been sharing tips and insights for running productive Back To School campaigns while also speaking to how account managers can…
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Write and Schedule Your Holiday Ads Now – Save Time Later

By , Senior Account Manager, Community

118 SHARES
Two of the most underutilized but effective AdWords features are labels and ad scheduling. What makes these features especially tremendous is their usefulness for writing holiday ads in July, and then scheduling for Q4. The holiday season is busy enough for PPC Specialists. Save yourself the stress of time-sensitive tasks by writing and scheduling your ads now.   Writing holiday…
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