Ad Texts

Forget 140 characters, PPC experts have had to write ads in just 110! How hard can it be to write a 25 character headline, and a 75 character PPC ad text?! Pretty darn hard!


Writing successful pay-per-click ad texts is an art form. You have to really understand your keyword research to communicate useful information and persuade your audience in a little, tiny space. Then multiply that by the number of campaigns you have running and you’ve got your work cut out! Nonetheless, writing a good PPC ad can improve your clickthrough rate (CTR), which contributes to lowering your cost per click (CPC) and improving your return on adspend (ROAS) so it is a fundamental discipline and skill for any PPC manager to develop.

For The Best PPC Ads Change Your Focus

By , CEO of Nerds Do It Better

  You have been in business for over a decade.   Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad.   So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be…
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How Football Shaped My Philosophy Regarding PPC

By , Associate Director of Paid Search at Hanapin Marketing

PPC to me is a lot like football. Building successful paid search accounts requires a well-defined philosophy for approaching account work, a strong game plan, and solid execution of the plan you spent all that time creating.   Football coaches subscribe to either an offensive or defensive philosophy. Offensive minded coaches believe in high scoring teams with a defense that’s…
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Determining The Most Impactful Ad Types

By , Production Specialist

With 2015 quickly approaching, it’s the perfect time to look back at what happened this past year. There is valuable information we can take from 2014 that we should be aware of for implementation in the coming year.   In this 2014 State of Paid Search survey, the most popular industries for PPC consist of retail, lifestyle and education. What…
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Buy Now, Free, On Sale, Cheap, Hurry! – Understanding Your PPC Audience Motive

By , Founder of ZATO

If the title of this blog post caused the bile to rise in your throat, than this post is for you.   On the other hand, if you do your best to put one of those "alerts" in every text ad you ever run, then this post is even MORE for you.   Being a PPC expert, you undoubtedly realize…
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Why You Can’t Just Trust Your Split Test Stats

By , CEO of Nerds Do It Better

  The split test experiment you ran on your ads is complete.   You ran two different ads on AdWords, and made sure to test an important variable like the value proposition. You then marked the experiment as complete when whichever program you used told you it was. You took the program at its word - because computers are good…
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