Ad Texts

Forget 140 characters, PPC experts have had to write ads in just 110! How hard can it be to write a 25 character headline, and a 75 character PPC ad text?! Pretty darn hard!

Writing successful pay-per-click ad texts is an art form. You have to really understand your keyword research to communicate useful information and persuade your audience in a little, tiny space. Then multiply that by the number of campaigns you have running and you’ve got your work cut out! Nonetheless, writing a good PPC ad can improve your clickthrough rate (CTR), which contributes to lowering your cost per click (CPC) and improving your return on adspend (ROAS) so it is a fundamental discipline and skill for any PPC manager to develop.

Expanded Text Ads Extending Into Bing

By , Production Associate at Hanapin Marketing

While the reaction surrounding Google's upcoming adoption of Expanded Text Ads was largely positive throughout the paid search community, many remained wary of how this change would impact importation and synchronization across publishers. Well fear not fellow PPC Heroes, Bing Ads recently announced that Expanded Text Ads will be compatible in their platform.   This adoption of the longer ad format effectively…

What You Should Expect From Expanded Text Ads

By , Associate Director of Services at Hanapin Marketing

By now, you may have heard a thing or two about Google rolling out Expanded Text Ads. If you haven’t yet heard, Google announced that advertisers will now be able to write longer, more detailed ad copy. This update is something to get excited about, as it will give advertisers the ability to expand their ads and include a deeper…

Maximizing Trade Show & Expo Sales with PPC

By , Account Manager at Hanapin Marketing

As the hosts of our own PPC conference Hero Conf, we know how much time and planning goes into organizing events. If you or your clients’ businesses are hosting an exposition or trade show, utilizing PPC can help lift your ROI. In this post, I’ll be explaining 4 crucial steps that have lead to success for our clients when building…

Nice To Meet You: Making Good First Impressions With Ads

By , Sr. Production Specialist

Good ads are like a good handshake welcoming someone into your brand. Without the right combination of words, extensions, and customizers, your ad becomes a passing wave as your potential customer scrolls past. Be too aggressive with your words and the ad becomes a choking bear hug, ultimately turning someone away from your brand.   So what is the right…

Are Multi-Channel Efforts Undermining Your PPC?

By , Associate Director of Services at Hanapin Marketing

  We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your business. PPC marketing is fraught with reminders that congruence is key. These reminders vary from Quality Score (a metric…

Next Day Delivery: 17 Minutes Left!

By , Senior Event Producer at Hanapin Marketing

Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from Jelle Wieggers (@Jelle_Wie), Acquisition Marketeer at Kato Group B.V.  …

Are You Ready To Go Back To School?

By , Account Manager at Hanapin Marketing

I went to elementary school in the 90s. To me, going back to school meant trying to talk my mom into Lisa Frank notebooks rather than the boring college rule blue.     In 2015, as a PPC specialist, back-to-school shopping now means revenue and return-on-ad-spend. However, this year is turning out tougher than expected for commerce. Once considered the…

When And How To End Your Ad Tests

By , Founder, AdAlysis

It is easy to get started testing ads. Just add two ads to an ad group (hopefully by device type) and suddenly you’re testing ads. However, you won’t see long term improvements in your account until you pause your losing ads. Often determining which ads are losers and when to end ad tests is where the tricky part of testing…

Do Users Actually Read Your Text Ads?

By , Senior Account Manager, Community

A couple weeks ago I came across an interesting tweet from Kim Thomas (@PPCkimpossible).   We've been trying to debate each other, but can't b/c we agree. Who thinks users read ad copy (raise your hand)? @MaddieMarketer #ppcchat — Kim Thomas (@PPCkimpossible) June 25, 2015     Working primarily with ecommerce accounts, I believe that the actual message of the…