Ad Texts

Forget 140 characters, PPC experts have had to write ads in just 110! How hard can it be to write a 25 character headline, and a 75 character PPC ad text?! Pretty darn hard!


Writing successful pay-per-click ad texts is an art form. You have to really understand your keyword research to communicate useful information and persuade your audience in a little, tiny space. Then multiply that by the number of campaigns you have running and you’ve got your work cut out! Nonetheless, writing a good PPC ad can improve your clickthrough rate (CTR), which contributes to lowering your cost per click (CPC) and improving your return on adspend (ROAS) so it is a fundamental discipline and skill for any PPC manager to develop.

In Defense Of The Lowly Display URL

By , CEO of Nerds Do It Better

  148 SHARES
  You want a higher click through rate?   You want a lower cost per click as a result of your higher quality score?   Then you should take advantage of every single avenue that is available to optimize your campaign. This includes crafting relevant and compelling ad extensions, headlines that match the search query as closely as possible and…
Image of a URL

Streamline How You Write Promotional Ad Copy

By , Senior Account Manager, Community

  175 SHARES
Ad copy should generally be refreshed every 4 – 6 weeks, however, some clients run promotions on a regular basis. In order to improve click-thru-rate (CTR) and conversions, we naturally want to emphasize these promotions in our ads. The challenge is that creating these ads can be time consuming, especially if promotions are updated weekly. Once the promotion is complete,…
Image of a sale

Utilize These 4 Ad Extensions Above All Else

By , Senior Account Manager

  276 SHARES
Paid Search Marketers are always looking for a way to boost overall click thru rates within their accounts. While many metrics play a role in overall performance, higher click thru rates mean more traffic, which potentially leads to more conversions, leads or whatever you deem as a success within your account. Not only do higher click thru rates lead to…
Image of stairs

My Experience With An Adult PPC Client

By , Senior Event Producer at Hanapin Marketing

  162 SHARES
Editor’s Note: This article is a part of our Hero Conf Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the 4 finalists we post throughout the week. Today’s post comes to us from Joe Martinez (@MilwaukeePPC), Search Marketing Specialist at Top Floor.   At…
HeroConf-2015_770x460_guestpost1

The Real Performance We’ve Seen With Ad Customizers

By , Senior Account Manager at Hanapin Marketing

  183 SHARES
What are they again?   Although the conversations about ad customizers began a few months ago, some folks are still learning just what they are and just how they work.   Ad customizers are another opportunity created by Google to better connect your potential clients and customers with the most relevant information about your business. They allow you to dynamically insert…
BirdsOnAWire

ACO_endad_ABTesting