Archive for the ‘Ad Texts’ Category

How hard can it be to write a 25 character headline, and a 75 character PPC ad text?! Pretty darn hard! Writing successful pay-per-click ad texts is an art form. You have to know how to present a vast amount of information and persuasion in a little, tiny space. The articles listed here will help you write awesome paid search ad texts!



Fiction Writing for Improved PPC Performance

February 8th, 2012 | BoostCTR | Ad Texts

I don’t want this to sound too scandalous, but it’s a natural mistake for most copywriters, including PPC Ad Writers, to assume that they’re writing non-fiction — that’s a huge mistake.

Of course, a decent ad should be non-fiction in that it should adhere to factual, substantiated claims to achieve truth in advertising.

But the ad writer with the heart of a dramatist — the one who understands how to paint word pictures, create a scene, and tell a short-form story with …

Read Full Article Read Full Article  |  Comments Comments  

CTR Healing: Raising Click Through Rate For Better Performance

February 6th, 2012 | Dave @daverosborough | Ad Texts, PPC Strategy, Quality Score

This is the first installment from our PPC Love series for this month.  For the purpose of today’s post, we’ll be discussing click through rate and offer up a few ways to improve CTR in your own accounts.

Ooh baby, I’m hot just like an oven

I need some [CTR] lovin’

And baby, I can’t hold it much longer

It’s getting stronger and stronger…

Click through rate is …

Read Full Article Read Full Article  |  Comments Comments  

Ad Testing Made Easy: Series Wrap Up

January 13th, 2012 | Sarah | Ad Texts, Advanced PPC Strategies, Basic PPC Strategies, Experiments & Testing, How To

Thanks for joining us on another week-long series here on PPC Hero! Hopefully after this week you are ready to start thinking about implementing ad testing in your own accounts, or maybe you’ve already decided to jump in. (Hey, we can hope, right?)

Here’s a recap of all the posts we covered this week for quick reference if you need it:

Read Full Article Read Full Article  |  Comments Comments  

Ad Testing Made Easy: Getting Over Challenges for Necessity

January 12th, 2012 | Kayla Kurtz | Ad Texts, Advanced PPC Strategies, Experiments & Testing

this is a hard hat areaThe final installment to this month’s PPC Hero series on Ad Testing Made Easy will focus on covering why ad testing can be difficult and why it is so important to keep at the top of the priority list in lieu of those challenges.

Challenges

  • Getting Started

It’s probably obvious based on the

Read Full Article Read Full Article  |  Comments Comments  

Ad Testing Made Easy: Running An Ad Test

January 11th, 2012 | Sarah | Ad Texts, Experiments & Testing, PPC Strategy
spies with shoe phone

"We accept your mission!"

In the third installment of our series, Ad Testing Made Easy, I’ll be talking about implementing your ad test. After reading Felicia’s post yesterday, I’m sure it’s safe to assume you accepted her mission and are ready to dig in and implement some ad testing. So, where do you start? Where do you end? This is …

Read Full Article Read Full Article  |  Comments Comments  

Ad Testing Made Easy: The Set Up

January 10th, 2012 | Felicia Coover | Ad Texts, Advanced PPC Strategies, Experiments & Testing, How To

Welcome to the second part of our series on Ad Testing Made Easy.  Your mission, if you choose to accept it, is to better your account by implementing proper ad testing.  Today’s topic is how to set up proper ad testing in both Bing and Google.

Read Full Article Read Full Article  |  Comments 5 Comments  

Ad Testing Made Easy: Best Practices

January 9th, 2012 | Dave @daverosborough | Ad Texts, Experiments & Testing

This is the first installment of our Ad Testing Made Easy series for this month. For the purpose of today’s post, we will discuss our list of ad testing best practices that can be applied to your own accounts.

Ad Testing

Ad testing can be a tricky process to master. It requires both time and money, both of which are oftentimes difficult to come …

Read Full Article Read Full Article  |  Comments 5 Comments  

Rocket Science? No. Scientific? Yes.

December 27th, 2011 | BoostCTR | Ad Texts, Facebook, Image Ads

So I saw this “meh” ad on my wife’s Facebook page, and thought it would make a pretty good example of “Things to Test on Your Facebook Ads.”

But before I list off everything that could probably be improved or might be worth testing, here are a few things that are well done, or at least OK:

  • The orange “Button” on the lady’s head provides enough visual prominence to at least

Read Full Article Read Full Article  |  Comments Comments  

Great Facebook Ads Start With “WHO”

December 13th, 2011 | BoostCTR | Ad Texts, Facebook

Imagine you have to write a Facebook ad for the Christian organization, Focus on the Family. What kind of ad would you make?

Now, if you’re any good at writing ads, you’re probably already asking me: who am I writing this ad to?  Who’s the customer?  Especially if it’s a Facebook Ad.

But chances are you’d settle for a far less effective answer than you deserve, even when writing for …

Read Full Article Read Full Article  |  Comments 3 Comments  

Holiday PPC Management Series Wrap-Up

November 11th, 2011 | Sarah | Ad Texts, Basic PPC Strategies, Keyword Research, Landing Pages

We hope you found this week’s holiday PPC series, Jingle Your Bells All The Way To The Bank, to be helpful! To recap, we covered holiday keyword research, account structure, getting your holiday ads to show and optimizing your landing pages for seasonal traffic. We hope our posts got you into the holiday spirit a little early this year, and that you’re eager to optimize your PPC accounts for holiday traffic.

In case you need a refresher, or an easy …

Read Full Article Read Full Article  |  Comments Comments  
Close
Hero Conf 2012