Archive for the 'Ad Texts' Category

Get More Business on Business.com: How to optimize your business.com campaign

Posted by Joe on March 21, 2008

Google AdWords and Yahoo Search Marketing comprise approximately 82% of search traffic. Therefore, we focus approximately 82% of our articles toward these two search engines, logically. Today, I am going to take a diversion and discuss optimizing your advertisements for Business.com.

Before you can enhance your listings, you have to know your core audience. As the name implies, Business.com is geared towards professionals looking for business solutions. …

Generate More Qualified Leads Through Your Ad Text for B2B PPC Campaigns

Posted by Amber on January 30, 2008

Handshake

Andy Komack over at KoMarketing.com talks about Keyword Strategies for B2B PPC Campaigns. I’d like to append to his list 3 ad text strategies for B2B PPC campaigns. Andy focuses more on targeting qualified traffic and generating only good leads through long-tail PPC keywords. It’s incredibly important to have the correct keywords in your PPC campaign in order to generate qualified B2B leads. But what is just as …

Learn the Basics of Testing Ad Copy: A PPC Primer

Posted by John on January 28, 2008

One of the best features of pay-per-click advertising is the ability to test. There are numerous tools and options in AdWords, Yahoo! Search Marketing and adCenter that allow PPC advertisers to test nearly every piece of their account. But, admittedly, this barrage of bells and whistles could make the average-Joe-PPC-beginner go crazy - or worse yet, abandon PPC altogether! I would recommend to any advertiser interested in testing their PPC variables to begin with ad texts. As such, today’s PPC …

How to Write Ad Texts that Promise and Landing Pages that Deliver

Posted by John on January 21, 2008

shoes5.jpg

Every day this week, PPC Hero is going to walk a mile in a searcher’s shoes. Today is mile number one! Managing an effective search engine marketing campaign, and more specifically a PPC campaign, requires that you be a jack-of-many-trades. You have to know how to write concisely and effectively, being comfortable with statistical data is a must and you’ve got to know how to analyze …

7 Ways to Be Sure You’re Writing the Best Ads Possible

Posted by Amber on December 21, 2007

whopper2-3.jpg

Over the past week we’ve discussed five ways to write better ad texts to increase traffic to your site and target the right customers. You may notice that writing the best ad text possible can be quite overwhelming! To make it easier for you, we’ve devised a guide or checklist to writing the best ad text.

When beginning to write from scratch or re-write your existing ad …

You Will Never Write the Perfect Ad Text, but Here Are 2 Ways To Keep Getting Closer

Posted by Joe on December 21, 2007

whopper2-3.jpg

This week we have been exploring how to catch more clicks and conversions by writing better ad texts. Our tackle box has been filled the tools to help (just to name a few):

But let’s be honest; even …

Hanapin Marketing
eMarketingSilo

 
Advanced Search
PPC Hero Handbooks
PPC Hero Blog Series
Recommended Posts
Blog Cateogry Blog Archives Blog Authors Illustration Archive



Google Ad Words Qualified Company

Yahoo Search Marketing Ambassadors

Microsoft adExcellence Member

BIGLIST of Search Marketing Blogs







PPC Hero & SEO Boy



Home Contact About Subscribe