How hard can it be to write a 25 character headline, and a 75 character PPC ad text?! Pretty darn hard! Writing successful pay-per-click ad texts is an art form. You have to know how to present a vast amount of information and persuasion in a little, tiny space. The articles listed here will help you write awesome paid search ad texts!
I don’t want this to sound too scandalous, but it’s a natural mistake for most copywriters, including PPC Ad Writers, to assume that they’re writing non-fiction — that’s a huge mistake.
Of course, a decent ad should be non-fiction in that it should adhere to factual, substantiated claims to achieve truth in advertising.
But the ad writer with the heart of a dramatist — the one who understands how to paint word pictures, create a scene, and tell a short-form story with …
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This is the first installment from our PPC Love series for this month. For the purpose of today’s post, we’ll be discussing click through rate and offer up a few ways to improve CTR in your own accounts.
Ooh baby, I’m hot just like an oven
I need some [CTR] lovin’
And baby, I can’t hold it much longer
It’s getting stronger and stronger…
Click through rate is …
Thanks for joining us on another week-long series here on PPC Hero! Hopefully after this week you are ready to start thinking about implementing ad testing in your own accounts, or maybe you’ve already decided to jump in. (Hey, we can hope, right?)
Here’s a recap of all the posts we covered this week for quick reference if you need it:
The final installment to this month’s PPC Hero series on Ad Testing Made Easy will focus on covering why ad testing can be difficult and why it is so important to keep at the top of the priority list in lieu of those challenges.
Challenges
It’s probably obvious based on the
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"We accept your mission!"
In the third installment of our series, Ad Testing Made Easy, I’ll be talking about implementing your ad test. After reading Felicia’s post yesterday, I’m sure it’s safe to assume you accepted her mission and are ready to dig in and implement some ad testing. So, where do you start? Where do you end? This is …
Welcome to the second part of our series on Ad Testing Made Easy. Your mission, if you choose to accept it, is to better your account by implementing proper ad testing. Today’s topic is how to set up proper ad testing in both Bing and Google.
This is the first installment of our Ad Testing Made Easy series for this month. For the purpose of today’s post, we will discuss our list of ad testing best practices that can be applied to your own accounts.
Ad testing can be a tricky process to master. It requires both time and money, both of which are oftentimes difficult to come …
So I saw this “meh” ad on my wife’s Facebook page, and thought it would make a pretty good example of “Things to Test on Your Facebook Ads.”
But before I list off everything that could probably be improved or might be worth testing, here are a few things that are well done, or at least OK:
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Imagine you have to write a Facebook ad for the Christian organization, Focus on the Family. What kind of ad would you make?
Now, if you’re any good at writing ads, you’re probably already asking me: who am I writing this ad to? Who’s the customer? Especially if it’s a Facebook Ad.
But chances are you’d settle for a far less effective answer than you deserve, even when writing for …
We hope you found this week’s holiday PPC series, Jingle Your Bells All The Way To The Bank, to be helpful! To recap, we covered holiday keyword research, account structure, getting your holiday ads to show and optimizing your landing pages for seasonal traffic. We hope our posts got you into the holiday spirit a little early this year, and that you’re eager to optimize your PPC accounts for holiday traffic.
In case you need a refresher, or an easy …
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