Ad Texts

Forget 140 characters, PPC experts have had to write ads in just 110! How hard can it be to write a 25 character headline, and a 75 character PPC ad text?! Pretty darn hard!


Writing successful pay-per-click ad texts is an art form. You have to really understand your keyword research to communicate useful information and persuade your audience in a little, tiny space. Then multiply that by the number of campaigns you have running and you’ve got your work cut out! Nonetheless, writing a good PPC ad can improve your clickthrough rate (CTR), which contributes to lowering your cost per click (CPC) and improving your return on adspend (ROAS) so it is a fundamental discipline and skill for any PPC manager to develop.

Are You Ready To Go Back To School?

By , Account Manager at Hanapin Marketing

  116 SHARES
I went to elementary school in the 90s. To me, going back to school meant trying to talk my mom into Lisa Frank notebooks rather than the boring college rule blue.     In 2015, as a PPC specialist, back-to-school shopping now means revenue and return-on-ad-spend. However, this year is turning out tougher than expected for commerce. Once considered the…

When And How To End Your Ad Tests

By , Founder, AdAlysis

  193 SHARES
It is easy to get started testing ads. Just add two ads to an ad group (hopefully by device type) and suddenly you’re testing ads. However, you won’t see long term improvements in your account until you pause your losing ads. Often determining which ads are losers and when to end ad tests is where the tricky part of testing…

Do Users Actually Read Your Text Ads?

By , Senior Account Manager, Community

  332 SHARES
A couple weeks ago I came across an interesting tweet from Kim Thomas (@PPCkimpossible).   We've been trying to debate each other, but can't b/c we agree. Who thinks users read ad copy (raise your hand)? @MaddieMarketer #ppcchat — Kim Thomas (@PPCkimpossible) June 25, 2015     Working primarily with ecommerce accounts, I believe that the actual message of the…

PPC Facepalm: 7 Reasons Your Ads Aren’t Working

By , Senior Account Manager at Hanapin Marketing

  262 SHARES
Although Paid Search advertising is something that can be learned over time, there are always areas of performance that need further guidance. One example of this is your ad copy. Now, we’ve given you example after example of why to test, what to test, and all the elements of ad copy that you need to utilize in your PPC account.…

Let’s Get That Ad Test Started Now!

By , Senior Account Manager at Hanapin Marketing

  156 SHARES
Ad testing is a topic that comes up quite frequently in the PPC world and, quite frankly, years ago it used to make me cringe! Don’t get me wrong. Ad testing is not only a great practice for your accounts – it’s also a necessary task. Imagine a brand that ran the same TV commercial year after year without ever…

Split Test Different Concepts In Your PPC Ads

By , CEO of Nerds Do It Better

  250 SHARES
  You just know as you write the ad that this split test will never complete.   But you write it anyway because for the past couple of weeks you have attempted to initiate a split testing practice for the text ads in your AdWords campaign. You can only say attempted a split testing practice rather than achieved a split…

Stop Using The Same Headline

By , CEO of Nerds Do It Better

  232 SHARES
  Writing text ads in AdWords is difficult - except crafting the headline.   Every blog and best practice article you read from so-called “experts” tells you to simply include the user's search query in your headline.   In fact, Google seems to even encourage this practice by offering dynamic keyword insertion and bolding the matching words in the headline…

In Defense Of The Lowly Display URL

By , CEO of Nerds Do It Better

  148 SHARES
  You want a higher click through rate?   You want a lower cost per click as a result of your higher quality score?   Then you should take advantage of every single avenue that is available to optimize your campaign. This includes crafting relevant and compelling ad extensions, headlines that match the search query as closely as possible and…

Streamline How You Write Promotional Ad Copy

By , Senior Account Manager, Community

  177 SHARES
Ad copy should generally be refreshed every 4 – 6 weeks, however, some clients run promotions on a regular basis. In order to improve click-thru-rate (CTR) and conversions, we naturally want to emphasize these promotions in our ads. The challenge is that creating these ads can be time consuming, especially if promotions are updated weekly. Once the promotion is complete,…

Utilize These 4 Ad Extensions Above All Else

By , Senior Account Manager

  293 SHARES
Paid Search Marketers are always looking for a way to boost overall click thru rates within their accounts. While many metrics play a role in overall performance, higher click thru rates mean more traffic, which potentially leads to more conversions, leads or whatever you deem as a success within your account. Not only do higher click thru rates lead to…

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