A lot of the clients here at Hanapin have lead generation websites, so cost per lead is often a key performance indicator for our accounts. This week’s PPC expert, Abby Woodcock, gives you a 9 step guide to lower your cost per lead. If you’re starting to get over your cost per lead goals or just need more wiggle room for testing, just follow Abby’s guide!
(Change the settings to 1080!)
If you’d like more information on the steps Abby has laid out for you, check out these additional resources:
Step 1: Ad Review
Testing Ad Copy For PPC Success
Step 2: Lower Bids
Faster, More Accurate Bid Changes
Step 3: Historical Review
Step 4: Review By Network
Series On Succeeding in the Display Network
Step 5: Review By Device
Why All Your Accounts Should Be Running Mobile Campaigns
Step 6: Try Remarketing
Remarketing Success & Advanced Strategies
Step 7: Add Negatives
6 Tips to Improve Your Negative Keyword Strategy
Step 8: Day Parting
Step 9: Analyze Geographically
Using AdWords Location Targeting Effectively
If you’d like to see past Whaddya’know Wednesdays, check out the Video Blog page!
Amanda is an Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising. Learn more about Hanapin Marketing's PPC management services.
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