A picture (this picture?) is worth a thousand words, or so I’ve always been told. Last month I was working with one of my clients on landing page ideas. The landing pages we had were OK, and generating a 2.98% conversion rate. I was honestly stuck on coming up with new ideas for landing pages and was relieved when I had an epiphany. My landing page had no pictures!I quickly scrambled and had my client put together some screen shots of their product (a web-based application) and put it right-smack in the middle of my text-heavy content. Granted I did make a few minor tweaks to the text, but the single biggest change was the image. Guess what happened!?! My conversion rate jumped 44% – up to 4.28% for the rest of June.This simple change has made a monumental difference in my account’s performance. Now I really know the value of a picture — be it a thousand words, or a conversion rate spike!
(photo courtesy of the Matazone Blog)
Related posts:
- A 400% Increase In Conversion Rate? Yep, It’s Possible!
- Dynamic Landing Page Content: How to Increase Conversions through Increased Relevancy
- Enhance Your PPC Conversion Rate by Reviewing Your Conversion Funnel
- Conversion Rates Have You Down? Our 5 Day Landing Page Series is the Cure
- How to Increase Your Conversion Rates by Aligning Your Keywords, Ads, and Landing Pages
