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Advanced PPC Strategies: What Do You Want to Read About?
February 7th, 2008 | John | Surveys


In searching through our web stats today, the category “Advanced PPC Strategies” ranks as one of the top 10 pieces of content on our blog. All time, it’s the 4th most viewed piece.

Clearly, you’re interested in it! So, we’re making one of our next blog post series about just that—Advanced PPC Strategies!

Our last two blog post series were extremely well-read—one described how to think more like your customers and the one before described how to write great ads—and we’d like to make this one equally as great.

To do that, we’d like to get your suggestions on what topics to cover. While each day’s blog post will be related to the overall theme of Advanced PPC Strategies, the actual topics of each post are up for grabs! So, what do you want to read about? Post your suggestions in the comments.

To get you started, I’ve listed some suggestions below. Please list the ones you like best or add your own. Thanks!

Potential topics for Advanced PPC Strategies (note that we could write a book on some of these—let us know if you think any of these should be a stand-alone series!):

  • Understanding quality scores
  • How to properly test landing pages
  • All about behavioral targeting
  • PPC management mistakes
  • How to properly use Google’s tools to improve your campaigns
  • How to manage big budget PPC
  • Making contextual ads work
  • Health checklist—guidelines for a profitable campaign
  • PPC for B2B
  • PPC and local search
  • Large scale bid management
  • How to sell PPC to c-level executives
  • PPC for e-commerce sites vs. PPC for lead generation sites
  • Do’s and don’ts of bidding on (un)trademarked and copyrighted competitor names
  • Guidelines for international PPC
  • Creating compelling ads
  • Differences in writing ads for branding and lead generation
  • Why you shouldn’t (or should) worry about click fraud
  • The business of running a PPC management firm
  • Tactics and strategies for the shopping search engines
  • Why usability matters for PPC
  • Blocking IPs and websites to improve your ROI

Related posts:

  1. Advanced PPC Strategies: With Great Knowledge Comes Great PPC Performance
  2. Remarketing Success & Advanced Strategies
  3. Ticker Tuesday: Bidding Strategies, Part 2
  4. Read this Post Today! The Power of the Call to Action.
  5. Ticker Tuesday: Bidding Strategies, Part 1

This entry was posted on Thursday, February 7th, 2008 at 1:03 pm and is filed under Surveys. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • http://www.payperclicktrick.com Richard

    Wow John, I really look forward to How to sell PPC to c-level executives!

  • Kyle

    How about some details on passing parameters from your PPC ad through to your landing page in the destination URL and then dynamically using those parameters on the landing page using PHP, etc. to increase conversions.

    I find this advanced topic very interesting.

  • Jo

    PPC for b2b–and especially in a niche market; what to expect and how to target.
    also, your topic on differences in writing ads for branding and lead generation/and also the one about e-commerce vs lead generation I hopw would have a b2b component. So many recommendations to put BUY NOW in your ad, and I’m not so convinced they’re realistic. But really your whole list sounds pretty good.

  • http://www.sitevisibility.co.uk/blog Eloi

    Understanding quality scores – Always usefull for beginners

    Differences in writing ads for branding and lead generation – I love this topic, because sometimes you have to convince your clients that these are two completely different KPIs!

    All about behavioral targeting – This will be the next big thing, wso its probably worth an in depth look at.

  • http://www.searchmarketingagency.com Ranjan Jena

    How to come up with different strategies, while maintaining ad words or ppc campaign management. And how to prove or reply back to Client’s queries regarding campaign performance. Is there any particular strategies for bid management, campaign optimization or strategic market research on a particular campaign.

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