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Advanced PPC Strategies: With Great Knowledge Comes Great PPC PerformancePosted by Amber on February 24, 2008 in Advanced PPC Strategies |
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Recently, we asked our readers what topics they would like to see covered when it comes to advanced pay-per-click management strategies. There were several good suggestions, and this week we’re going to discuss some of the topics our readers are most interested in learning about.
Writing about advanced PPC management can help veteran ppc’ers as well as beginners. Brushing up on PPC management basics is always necessary, but advanced PPC strategies can increase your traffic, conversions and achieve a better understanding of the complexity of PPC as a whole. By the end of the week we hope everyone will feel a little smarter; maybe even as smart as our PPC Hero Professor! (hence the image for the series!). So, stay tuned this week to learn about the following advanced PPC topics:>
- PPC Hero Blog Series
- Advanced PPC Strategies: What Do You Want to Read About?
- Selling PPC Services: How to Present PPC to C-Level Executives
- Your AdWords Advertisements May Not Be Displaying When You Think They Are
- Our Greatest Hits for February!
January 31st, 2009 at 12:13 pm
I’ve asked a few search professionals this question and have never received a good answer. If a keyword is performing at an acceptable ROI/ROAS, but the max bid is much greater than the avg cpc, will I benefit even more by bidding the CPC down to the avg cpc making my ROI more favorable? Am I wasting money by keeping the CPC where it is?
Thanks!
February 2nd, 2009 at 9:20 am
I don’t think you’re wasting money by keeping your max bid where it is. Because you’re getting a good roi where it is, I wouldn’t lower your bids to reach your average CPC. That could only potentially decrease your ad position and decrease your ROI. I would leave your bid where it is. Does that help?