Welcome to the Google Analytics Test Lab! If you are just setting foot in the Analytics Lab for the first time, this is the place to start. To kick off our series this month, I will take you through your lab’s set up with the top ten areas to gather the best info for your experiment. Google Analytics can be a very powerful tool for Internet marketers – use it wisely!
Part three of our week-long series, April Showers Bring May PPC Flowers! Learn best practices and helpful tips on building a great account structure as well as how to launch a “restructure” of an existing account. Think Kevin Costner. No, not Waterworld Kevin Costner, but Field of Dreams Kevin Costner. For if you build it, the conversions will come!
Get a quick recap of our Reach Expansion Final Four Series for March PPC Madness. Your finalists include Pinterest, Facebook, LinkedIn and Amazon Product Ads. Don’t miss any part of this journey down the road to helping you expand your reach in different marketing elements!
Welcome to the second installment of our Reach Expansion Final Four series for March PPC Madness! Today’s bracket is all about Facebook. We all know and love it as the platform that keeps us socially viable and in the loop. But does it work for marketing and PPC specifically? Read this article for a few case studies and tips on giving your client a great starting line up!
Like a great musicians who provide inspiration through their music, we strive here at PPC Hero to provide the best and most valuable articles to help paid search managers take their accounts to soaring new heights. Whether you’re a new reader or a long-time subscriber, you may have missed these insightful and helpful PPC management tips over the past several months from December, January and February. So rock on account managers as these are our Greatest Hits! Read and enjoy!
Mobile PPC campaigns for E-commerce businesses are a must in today’s technological age. Our society cannot live 30 seconds without checking something on their smart phone, so why not capture this large segment of shoppers while they are on the go? This article covers best practices and some really amazing stats that will convince you that your business cannot wait another 30 seconds before jumping on the mobile bandwagon!
Have a love/hate relationship with the adCenter editor? Us too. Read about how you can make up after a break up and your account will be better for it! Today’s series post is about uploading negatives in bulk in a couple of really simple steps.
Ever have a broken heart? Most PPC managers have… but we can help you mend that broken heart and pick up the pieces. Our February PPC Hero series will take you through some sticky account situations and help you get back in the game. So march on PPC Lovers, because We Will Always Love You!
Welcome to the second part of our series on Ad Testing Made Easy. Your mission, if you choose to accept it, is to better your account by implementing proper ad testing. Today’s topic is how to set up proper ad testing in both Bing and Google.
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from December. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. This is the last recap for 2011, so enjoy!
