Our Greatest Hits for December 2011

The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from December. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy!


“You can’t fear mistakes when you manage a PPC account.” Good advice from our seasoned PPC veteran, Jeff, as he lands the top spot for the Greatest Hits last month.  Jeff takes a stab at 4 PPC Mistakes that Kill Your Career by giving tips on how to be a creative account manager who goes above and beyond for their client.  Know how to fully examine your account for not only problems, but opportunities as well.  Jeff gives hints on how to speak to your clients to make the most out of your relationships as well as not just relying on your basic skills to help your accounts.


Google came out with some really cool things in 2011, one of them being Multi-Channel Funnels for analytics.  Of course, PPC Hero really digs this great tool and explains all in our Guide To Google’s Multi-Channel Funnels for PPC Managers.  Learn how Multi-Channel Funnels can help you decipher which marketing channels are assisting your PPC efforts as well as how PPC is assisting other marketing efforts.   Get the basics, how to run and utilize reports, as well as how you can set specific channel groupings.  The best part of our guide explains how you can improve your PPC performance by using MCF and move the needle for your clients. Don’t miss out on how to use this important marketing tool!


In December, PPC Hero delivered a great series on the different types of AdWords Ad Extensions.  I personally love site links and so I am thrilled to be in the number 3 spot with my post Ad Extensions In 5 Days! Site Links – Small But Mighty! Learn what they are, when to use them, how to use them and why they work.  Catch the rest of our series as well by visiting here!  Well, don’t just sit there – click away!

So that wraps it up for 2011’s Greatest Hits!  We are so thrilled that you have been with us all year… and there are more great things to come in 2012, so stay tuned!  Thanks as always for reading PPC Hero!