Gianpaolo Lorusso

Gianpaolo Lorusso has been working in the search engines industry since the late nineties for several large Italian and international companies. As a natural complement to SEM skills in 2008 became interested in user experience and has since then designed information architectures and performed live and remote usability tests for several complex web projects. In 2012 launched ADworld Experience, which immediately became one of the most important European events about AdWords and Search Engine Advertising.