Author: Jessica

About Jessica

Jessica is a former Account Manger at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising.
Behind the scene

Behind the Scenes at PPC Hero

I’m very excited to bring you an article about the team behind PPC Hero.  It takes about 20 people each month to help run the blog, write research and news articles and keep up the “cheekiness” that is PPC Hero.  We’re a fun, hard-working group here at PPC Hero and I’m thrilled to share a bit more about some of the folks behind it all!

SOPA: Rogue Websites vs. Censorship

The Stop Online Piracy Act or SOPA was introduced to the U.S. House on October 26.  You’ve probably been following the bill through the news and recent hearings on November 16 and December 15 regarding details to the bill, but …

Google Analytics Real Time

With the new version of Google Analytics that was recently launched alongside  Multi-channel funnels, Google also launched a new Beta called Real-Time.  The launch was actually on September 29, and search marketers with access have done a great job of …

A Starter Guide for Advertising on Linked In

I’ve finally had the opportunity to run some ads on Linked In for a client!  Today, I’m going to share with you some tips for getting things setup, and the different features that Linked In offers for advertisers. Being that …

5 Tips for Transitioning an Established PPC Account

Ideally, you’ll be working with a client for several years, but since we live in an un-ideal world, sometimes clients shop around with different agencies, freelancers or in-house PPC managers before they find one that sticks.  It’s also not unheard …

Understanding Auto tagging & 3rd Party Tracking

Download the PDF presentation here: Auto tagging and 3rd Party Tracking Presentation On Wednesday, Hanapin Marketing had its monthly company-wide training seminar (RedBop).  We had some wonderful presentations and were able to get together as a company and share ideas.  I …

Newest Developments for the Google Display Network

This is the third post in PPC Hero’s series on How to Succeed on the Display Network. This post focuses on some of the newest developments Google has made and how they apply to making the Display Network work better …

Top of Page and First Page Bid Estimates

If you use AdWords, I’m sure you’ve noticed a status called ‘First Page Bid Estimate’ and maybe even decided to opt in to the newer ’Top of Page Estimate’ that you can now make a column in your interface.  These bid estimates …

Ad Writing Tips for a New Account

Welcome to part 3 of our series ‘Starting an AdWords Account From Scratch.’ In this article, we’ll be covering ad writing. Your ad groups won’t start triggering impressions until you have at least one active ad running. Read on for best practices and writing ideas.