About Jessica

Jessica is a former Account Manger at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising.

Follow Hanapin

Behind the Scenes at PPC Hero

By ,

I’m very excited to bring you an article about the team behind PPC Hero.  It takes about 20 people each month to help run the blog, write research and news articles and keep up the “cheekiness” that is PPC Hero.  We’re a fun, hard-working group here at PPC Hero and I’m thrilled to share a bit more about some of…
Search Ads Bag PPC Hero

SOPA: Rogue Websites vs. Censorship

By ,

The Stop Online Piracy Act or SOPA was introduced to the U.S. House on October 26.  You’ve probably been following the bill through the news and recent hearings on November 16 and December 15 regarding details to the bill, but if you haven’t, I’d like to give a general overview of what SOPA is, what supporters and opponents of this…
Tools Work Desk PPC Hero

Google Analytics Real Time

By ,

With the new version of Google Analytics that was recently launched alongside  Multi-channel funnels, Google also launched a new Beta called Real-Time.  The launch was actually on September 29, and search marketers with access have done a great job of digging into this neat new tool and seeing what it can really do, and what sort of impact it might…
Conversion Railway Bridge PPC Hero

A Starter Guide for Advertising on Linked In

By ,

I’ve finally had the opportunity to run some ads on Linked In for a client!  Today, I’m going to share with you some tips for getting things setup, and the different features that Linked In offers for advertisers. Being that I work in an agency setting, my initial question was how can I run ads for a client as a…
Targeting Competition PPC Hero

5 Tips for Transitioning an Established PPC Account

By ,

Ideally, you’ll be working with a client for several years, but since we live in an un-ideal world, sometimes clients shop around with different agencies, freelancers or in-house PPC managers before they find one that sticks.  It’s also not unheard of to have to change around support on an account internally.  The issue that this causes is a brand new…
Mobile Mopeds PPC Hero