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  • http://twitter.com/PPCNI Jordan McClements

    Do negative keywords affect session based broad match?
    This is something it’s not easy to find a definitive answer on.
    e.g.
    Say I am selling only blue widgets.
    I have “purple” as a negative.
    Someone searches for blue widgets and doesn’t click on my ad for blue widgets.
    That person then searches for purple widgets. Does my add for blue widgets show?
    That person is still in the market for blue widgets. It would make sense for the blue widget ad to still show, yes?

    • http://www.hanapinmarketing.com PPC Hero

      Yes, it would make sense for your ad to show in this instance. Even though it may be a bit counter intuitive at first glance, session based implies that you’d want your ad to show for this user.

      Thanks for reading!

      • http://twitter.com/PPCNI Jordan McClements

        I got a reply from someone at Google saying that their understanding was that negatives do affect session based broad match – but they would pass the question on to an expert. Haven’t heard back yet.

        • http://www.hanapinmarketing.com PPC Hero

          Let us know what you hear back. It would probably be for the best if negatives affected session based, so if their expert can confirm that they actually do it would be a win for us all.

          • http://twitter.com/PPCNI Jordan McClements

            I’m still waiting on them coming back to me despite a reminder email about 2 weeks ago.
            It seems that negatives do affect session based broad match unless anyone else has evidence to the contrary.

          • http://www.hanapinmarketing.com PPC Hero

            Thanks for the update! We don’t have any evidence otherwise, so we’ll listen to you and your rep until final word comes down from Mount Google.