Behind the Curtain: Uncovering Amazing Search Marketers
March 7, 2011
At Hanapin Marketing, the parent company of both PPC Hero and SEO Boy, we’re all thrilled with the opportunity our blogs have given us to interact with other internet marketers and business owners looking to learn more about marketing themselves. That opportunity has grown out of a dedication to provide valuable, up-to-date industry knowledge to others- but what’s the secret of actually delivering on that dedication? Excellent people! We’ve been lucky as an agency to have a group of talented, dedicated marketers who share experiences, successes and cautions, and new knowledge freely. It’s allowed us to build a larger base of expertise for our selves, our clients, and our blog readers. Finding these awesome individuals has been a journey and a learning experience, and it’s not an accident that so many good people have wound up in one room together.
This week on both of Hanapin’s blogs we’ll feature a series of articles about the techniques we’ve used to locate and evaluate new team members, some lessons we’ve learned by trial and error, and give some tips for making sure the team you assemble encompasses both the personal and professional characteristics you need to fully leverage your internet marketing team’s potential. Our hiring process has always been a bit more detailed than most, and the characteristics on which we evaluate potential employees are somewhat unconventional. That’s a great thing because gathering the right amount (and kind) of data is essential in making decisions that will create the best possible marketing team, and our unconventional process has allowed us to gather some valuable, but often overlooked, information about applicants.
Since we’re talking about the hiring processes we’ve used to create a team of integrated marketing professionals- everyone here does both PPC and SEO – our series this week will span both of our blogs! On Tuesday, Jessica C will lead off with an overview of our job announcement process, as well as the initial questions we use to evaluate applicants on SEO Boy. On Wednesday, Steve will discuss our team-based phone interviewing method on PPC Hero. On Thursday we’re back to SEO Boy with Amy when she explains one of the most-talked about elements of our hiring process, the “meet and greet”, as well as how we select final candidates and conduct final interviews. Finally we’re back to both PPC Hero and SEO Boy on Friday with Abby’s wrap up summary of the process and the value we think it’s provided to Hanapin as an agency. Check back on both PPC Hero and SEO Boy to follow the series progression- each day’s post represents a step in our hiring process, and will reveal why we’ve determined that it’s valuable in discovering specific types of information about our candidates and helping us to assemble an awesome team!
Browse By Category
Smart RLSA Tips for the Holiday Season
The holiday season is just around the corner! Get tips on how to fine tune your RLSA audiences to capture additional conversions or revenue.
Our Attendees Have Spoken - Why You Can't Miss London
At Hero Conf London, 23-25 October, we've created a schedule that can be tailored to any PPC role. In-depth, actionable sessions for the PPC Specialist and high-level strategies and tactics for the Marketing Manager looking to generate new opportunities.
Using Google Sheets as a Script Controller
Learn how to use Google Sheets to make AdWords script adjustments via spreadsheet rather than through the code itself.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
How To Setup An Apple Search Ads Campaign
Apple Search Ads has become a huge force in the world of app downloads. Get tips on how to launch a campaign to promote an app!
Adding Facebook Ad Block Lists
Get tips on how to add a Facebook ad placement block list and start blocking your ads from appearing on certain websites.
Optimizing Display Advertising in an Omni-Channel World
We’re teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact...