Archive for the ‘PPC Hero News’ Category

Let’s be honest, there’s usually a lot going on around the PPC Hero offices. If ROI Bandit makes an unwanted appearance, or PPC Hero announces his candidacy for president, you will find it here with all the other PPC Hero news!



Ask PPC Hero!

November 7th, 2011 | PPC Hero | PPC Hero News

PPC Hero truly enjoys interacting with our readers and answering their questions. To aid in this, we implemented a KISSInsights pop up box on the site where readers could submit their questions. The problem was this box would pop up in the middle of reading an article and was also only shown once per visitor. To combat these issues, we’ve implemented a new feature on our site – the Ask PPC Hero submission box.

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Letter from the CEO – “Rolling, rolling, rolling…keep them doggies rolling!”

July 1st, 2011 | Pat East | Hanapin Marketing News, PPC Hero News

I’ve switched from movies to sports and now to Westerns, and I think this month’s quotation is pretty apropos. We’re now at the 120-day mark of our blog re-investment and things keep moving right along! Comparing the previous 120 days to the same time frame before that, we’re now up 23% and 32% in visits and pageviews, respectively! Last month, we were at 19% and 25%, so we’re making huge strides. The Hanapin team is really knocking …

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Letter from the CEO – “Talent wins games, but team work and intelligence wins championships.”

June 3rd, 2011 | Pat East | Hanapin Marketing News, PPC Hero News

That’s a quotation from Michael Jordan. Each month, I’ve titled my ‘Letter from the CEO’ post with a movie quotation, but this month I thought one about teamwork was most appropriate. The main reason is because I’m so proud of the Hanapin team.

Since March, when we started the reinvestment in our blogs, the team has really focused their efforts, and it’s paying off in spades. We’re engaging our readers more by getting topic suggestions from them and holding …

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Letter from the CEO – It’s alive! It’s alive!

May 3rd, 2011 | Pat East | Hanapin Marketing News, PPC Hero News

It’s been two months since increasing our investment in our blogs, and we’re already seeing big dividends! Page views and visits are up 10% each on PPC Hero and SEO Boy. Bounce rates on both have decreased 2% and average time on site is up 8% and 4%, respectively. Big, big congrats to our team at Hanapin for doing such an outstanding job, and kudos to Bethany Bey and Abby Henry who led the charge! Here’s …

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Letter from the CEO – “Luke, I am your father.”

April 1st, 2011 | Pat East | Hanapin Marketing News, PPC Hero News

Yeah, I realize that’s not the actual quotation from Empire Strikes Back, but I really wanted to continue the movie quotation theme from last month’s Letter from the CEO, and this one is perfectly applicable!

In March, I wrote that Hanapin is increasing the investment in our blogs. They’re a great source of pride for us, we have a lot of fun with them, and they generate quite a few leads and business too! To that end, …

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Tell Us What You Want, What You Really Really Want

March 29th, 2011 | Bethany Bey | PPC Hero News

Yes, that’s a Spice Girls reference. No, I’m not ashamed by it. But enough about me and my poor musical taste. This post is about YOU and some of the changes we’ve made to get you what you really, really want.

Suggestions Box

We here at PPC Hero work hard to keep you informed of the latest industry trends, but the best way to provide you with the information you want is to ask. So that’s what we’re doing. …

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It’s a bird…It’s a plane…

March 21st, 2011 | Abby | PPC Hero News

Every PPC marketer comes up against an account villain they need a little backup for. Well, luckily, PPC Hero is here to help you fight your PPC villains! What account scoundrels have you come up against lately?

Have a high CPL and can’t seem to lower it?

Want to optimize for conversions but don’t know if you should try Google’s new ad setting?

Are you wanting to break out a content network campaign but aren’t sure of the best strategy?

Well, it’s your chance …

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Behind the Curtain: Uncovering Amazing Search Marketers – Series Wrap-up

March 11th, 2011 | Abby | Hanapin Marketing News, PPC Hero News

If you’ve been following our series this week—Behind the Curtain: Uncovering Amazing Search Marketers—you’ve read about each stage of our detailed hiring process. If you haven’t been following, you can check out each part of our series:

And today is Part 5: The Wrap-up! We know that every company’s hiring process is different …

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Behind the Curtain: Uncovering Amazing Search Marketers Part 3

March 9th, 2011 | Steve | PPC Hero News

This is part three of our Behind the Curtain: Uncovering Amazing Search Marketers series. Yesterday, Jessica C. posted the job announcement and writing portion of the hiring process series. Prior to that, Jessica N. posted the introduction to our hiring process on PPC Hero and SEO Boy. Today is part three on the phone interview stage of our hiring process.

At Hanapin Marketing, just like any other company, we use phone interviews as the next stage …

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Behind the Curtain: Uncovering Amazing Search Marketers

March 7th, 2011 | Jessica Niver | PPC Hero News

At Hanapin Marketing, the parent company of both PPC Hero and SEO Boy, we’re all thrilled with the opportunity our blogs have given us to interact with other internet marketers and business owners looking to learn more about marketing themselves. That opportunity has grown out of a dedication to provide valuable, up-to-date industry knowledge to others- but what’s the secret of actually delivering on that dedication? Excellent people! We’ve been lucky as an agency to have a …

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