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Build a Strong PPC Foundation with Better Keyword ResearchPosted by Joe on April 11, 2008 in PPC Management Tips |
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The foundation of every pay-per-click campaign is keywords. Plain and simple. Without a solid keyword foundation your campaigns will be on shaky ground. By this I mean if you don’t have a well-thought-out plan for your initial keyword research, as well as continued keyword expansion, you could be hindering your PPC performance, possibly from the inception of your campaign.
Next week we’ll be laying down the blueprint for a successful keyword research plan, from the ground up. This is why PPC Hero has put on the hard hat and Carhartt gear and he’s ready to get dirty because keywords are the soil and foundation from which you construct your PPC campaign, and working at this granular level can be messy!
Here are the topics we’ll be covering!
Monday: Why You Are Selling Your Keyword Research Short Because You Have a Poor Research Strategy
Tuesday: Expand Your Keyword List For Free: 6 keyword tools you should be using (but probably aren’t)
Wednesday: Need More Traffic? Stop Thinking So Hard and Review Your Website for New Keywords
Thursday: Do You Only Use Broad Match? Increase Your ROI by Utilizing Match Types and Negative Keywords
Friday: Are You Hurting Your Keywords’ Performance? Without a Great Account Structure You Just Might Be
- PPC Hero Blog Series
- Why You Are Selling Your Keyword Research Short Because You Have a Poor Research Strategy
- Need More Traffic? Stop thinking so hard and review your website for new keywords
- Our Greatest Hits for September!
- Are You Hurting Your Keywords’ Performance? Without a Great Account Structure You Just Might Be!
April 11th, 2008 at 10:07 am
I look forward to next weeks blogs (Esp. your Tuesday post)!
I’m hearing from many a lack of trust in SOME of the PPC tools. Have you and your clients dealt with similar challenges?
If so, will you cover how would you balance the information from the different tools?
April 15th, 2008 at 8:59 am
Hi Marcel, the free keyword tools post is live! There is some mis-trust in some of these tool as far as their accuracy. However, you just have to keep in mind the many different factors that involves how much traffic you could potentially bring in. It’s important to remember that these tools give estimates, and are not exact. I find that these tools help me determine which keywords are going to drive a majority of the traffic, so if I need to create new landing pages with that keyword in mind then that’s an action item I will take as a result from doing the keyword research. Thanks for reading and let me know if you have any further questions!