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Build a Strong PPC Foundation with Better Keyword Research

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The foundation of every pay-per-click campaign is keywords. Plain and simple. Without a solid keyword foundation your campaigns will be on shaky ground. By this I mean if you don’t have a well-thought-out plan for your initial keyword research, as well as continued keyword expansion, you could be hindering your PPC performance, possibly from the inception of your campaign.

Next week we’ll be laying down the blueprint for a successful keyword research plan, from the ground up. This is why PPC Hero has put on the hard hat and Carhartt gear and he’s ready to get dirty because keywords are the soil and foundation from which you construct your PPC campaign, and working at this granular level can be messy!

Here are the topics we’ll be covering!

Monday: Why You Are Selling Your Keyword Research Short Because You Have a Poor Research Strategy

Tuesday: Expand Your Keyword List For Free: 6 keyword tools you should be using (but probably aren’t)

Wednesday: Need More Traffic? Stop Thinking So Hard and Review Your Website for New Keywords

Thursday: Do You Only Use Broad Match? Increase Your ROI by Utilizing Match Types and Negative Keywords

Friday: Are You Hurting Your Keywords’ Performance? Without a Great Account Structure You Just Might Be

 

 

April 11, 2008

About the Author

Joe

Joe is a former Account Manger at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising.
  • http://www.iSpionage.com Marcel Paladin

    I look forward to next weeks blogs (Esp. your Tuesday post)!

    I’m hearing from many a lack of trust in SOME of the PPC tools. Have you and your clients dealt with similar challenges?

    If so, will you cover how would you balance the information from the different tools?

  • http://www.ppchero.com Amber

    Hi Marcel, the free keyword tools post is live! There is some mis-trust in some of these tool as far as their accuracy. However, you just have to keep in mind the many different factors that involves how much traffic you could potentially bring in. It’s important to remember that these tools give estimates, and are not exact. I find that these tools help me determine which keywords are going to drive a majority of the traffic, so if I need to create new landing pages with that keyword in mind then that’s an action item I will take as a result from doing the keyword research. Thanks for reading and let me know if you have any further questions!

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