Keyword research is one of the most important steps of creating a successful PPC campaign. It’s also just as important to keep your keyword research going as a part of your ongoing management strategy. This category covers numerous keyword research tips and tricks, strategies, free tools and reviews on those tools. These posts are a must read!
We hope you found this week’s holiday PPC series, Jingle Your Bells All The Way To The Bank, to be helpful! To recap, we covered holiday keyword research, account structure, getting your holiday ads to show and optimizing your landing pages for seasonal traffic. We hope our posts got you into the holiday spirit a little early this year, and that you’re eager to optimize your PPC accounts for holiday traffic.
In case you need a refresher, or an easy …
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As Kayla mentioned in her introductory post on Friday, this week we’ll be giving you one post a day about ramping your e-commerce PPC acc0unt for the upcoming holiday shopping season. Today I’ll be giving you some tips on doing effective holiday-focused keyword research, and be sure check back tomorrow for Kayla’s post, as she’ll be telling you how to put these new keywords to good structural use!
In the spirit of the holiday list making (and checking off), here …
It’s that time of year again, PPC Hero’s! No matter how unprepared we are, the holiday season never fails to round the corner this time of year and surprise us. PPC management is no exception to this rule and we’ve heard through the grapevine that some of you need a little extra help to prepare your PPC accounts for Holiday Hustle 2011. PPC Hero to the rescue!
Negative keywords: likely the best and worst tool you have at your fingertips as a PPC account manager! Sometimes it’s difficult to identify the negative terms that will have the desired effect on your account (more qualified traffic, higher click-through rate and lower CPL), and the problem with relying on search query reports to find negatives for your account is that identifying negatives in this way is more reactive than proactive. That is to say, that by the time …
This is the first post in our How I Manage A PPC Account With/Without ___________ series here on PPC Hero this week. Today I’ll be talking about how I manage a PPC account with overall low search volume. There can be many reasons your account has an overall low search volume; maybe the product/service you’re advertising is very specific or targeted, i.e. it’s just not something a lot of people are searching for. Or, maybe your product/brand isn’t that …
Today’s #Heroview featured Michelle Morgan (@Michellemsem) as she enlightened us on the subject of PPC Keyword Research, Tools, and Strategy. The interview was full of great insights and interesting new ideas to add to your PPC arsenal. But you don’t need me to tell you, check out the streamcap below!
Thank you to everyone who participated in this month’s Heroview – real-time discussions with PPC industry experts via Twitter. …
This is the first part in PPC Hero’s week-long series on starting an AdWords account from scratch. This first post focuses on creating your initial PPC keyword list and walks you through the steps using Hanapin Marketing as an example. Give us 5 days and we’ll teach you how to start you very own AdWords account!
In April, we published an article introducing WTQs: those search queries that cause you to raise your eyebrows, laugh out loud, or both. Even a search marketer with the most diligent negative keyword lists can’t prepare for these bizarre terms that show up in search query reports…and to be honest, part of me is glad for that. First (guilty confession), the chance …
In this episode of Ticker Tuesday, we’ll walk you through how to use different search keyword match types to fix problems in your PPC account. So whether you have a low CTR or a high CPL, we’ve got a solution for you!
Want more PPC strategies and tips? Check out our other episodes of Ticker Tuesday:
Of all the routine tasks we do for PPC, updating our negative keyword lists is my favorite. Why? I’ll give you a hint: it’s not the CPC comparisons, nor analyzing an account’s keyword health. It’s not even the satisfaction I get from telling Google that, actually, I’m the better judge of relevancy (thank you very much!). No. The true reason I love working with negatives is because it means I have an excuse to pour over our search queries. And …
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