Account expansion can be a tricky business. That’s why this week, we’re all about teaching you some of the ways you can make your accounts (and profits) grow. Last week, we wrote about best practices for long tail keywords. Today, we’re taking it one step further with an easy 4-step process to keyword research.
A great long tail keyword is one of the prized possessions in PPC. If you’ve found an awesome keyword that no one else is using, you can make a lot profit in running unopposed. But there’s a question I’ve always wondered: just how long should you let your keywords get?
Bing has decided to bring another analysis tool to the table this month. PPC Heroes love anything that makes the path between us and extreme optimization as short as possible. The most recent features applies to Search Query Reports We …
Okay, so it’s not AdWords directly who’s picking the winner, but I put together a new statistic to rank each and every team in the NCAA Men’s Tournament by some of the metrics that matter in PPC: namely search volume …
Deciding what match types to pursue in your accounts should be based on query data (a descriptive approach). We need to be as descriptive as possible when it comes to the ever-evolving search marketplace and the queries people are putting in.
A return to the basics of PPC keyword research, but in the mindset of an expert. Take a look into the simple steps you can take to avoid being too basic with your keyword lists and to maximize the potential in your account.
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Lauren Page is a Senior Paid Search Manager at Vivid Seats in Chicago, Illinois. Keyword match types are one of the first things you must …
For this Month’s Series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. New …
Keyword research is a vital part of every PPC manager’s task list. Hitting up your organic keyword data, hitting up the search query report, whatever you do: it’s all in the name of expansion, expansion, expansion. You want your account …
Welcome to Heroview everyone, real-time interviews featuring PPC experts from around the industry! This month we had Eric Couch (@ecouch11) who talked about how to handle keyword research late in the sales cycle.
