At WordStream, we firmly believe in the power of the long tail for cost-efficient, high-converting paid search marketing campaigns. Long tail keywords are an effective marketing tactic for every kind of business.
However, if you’re a niche, specialty business and you haven’t yet embraced the long tail, you really need a reality check! Long-tail keyword marketing is absolutely crucial for specialty businesses.
Let’s say you run a business that specializes in designer shoes that come in hard-to-find sizes. Broad head terms like …










