Down The Rabbit Hole - Optimizing Programmatic Campaigns
Read on for 8 tips that you can implement when analyzing the performance of your programmatic campaign.
In our 6 day series, Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures! We’ll talk about everything there is to know about writing great ad text. ‘Catch the Best Leads, Not the Most leads is part 4 of our series. Lead generation is one of the tougher challenges among paid search advertising. An even bigger challenge lies within generating qualified leads. This tends to be a problem within PPC because we know the more traffic we drive to our clients’ sites, typically the greater our chances are of obtaining leads. But obtaining the most leads isn’t worth spending money; generating qualified leads is. One way to qualify customers to your site lies within your ad text. By first qualifying people to your site through your ad text this increases the chances that someone that does turn into a lead is a qualified lead.
Below I’ve listed 4 ways to make your ad text qualify customers to your site.
I’m not sure there is a client out there that can’t somehow use these qualifiers in their ads to weed out non-qualified traffic. Think about your target audience, and think about the people you don’t want to your site. Try to avoid sending mixed messages to customers or business’ about your services or products. Don’t be afraid to highlight exactly what you’re looking for in your ad text.
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Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world - where the preparation for the largest sales days of the year begins early.
In this new live webinar, Hanapin’s Kelly Pollock and Dialogtech’s Kelley Schultz will walk you through how to improve your audiences and messaging, reach new customers and increase clicks, calls and conversions through mobile display marketing.