Sitelinks are pretty great. They help our ad rank, improve click-thru-rate and give us a little bit more space to talk about ourselves. Anyone, who writes ads, understand that sometimes hitting that 35-character limit before you can squeeze in a...
Why Not Mobile? Best Practices for Smashing Mobile PPC Ads [Webinar Recording]
There’s no denying that mobile devices are a mainstay in today’s society and becoming more popular every year. But capturing the most value out of mobile advertising can be a challenge. Some still question it – why should I advertise...
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30 Ways to Jump Start Your PPC Spring-Cleaning: New Checklist!
Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Just as your house may need a good cleaning, your AdWords account could likely use some sprucing up as well. You...
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5 Quick Wins On An Established Paid Search Account
When you first launch an AdWords account, there is so much optimization to do. Realistically you could spend hours a day analyzing data and making changes that will have a dramatic impact on your account based upon the analysis you...
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One More Moving Part To Ad Rank – Don’t Get Left Behind!
This past month we saw the big release of Google’s new approach to your ad position: the Ad Rank Algorithm. This algorithm now looks at an additional factor, expected positive impact of an ad, when determining which ad will show...
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6 Cool New Advertising Options In Google AdWords
It seems like it’s been a crazy few weeks at the Googleplex with the amount of new features that have been added into AdWords. We’re going to take a quick look into 6 of the different features available that you might...
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Show Off Your Reviews in AdWords with a New Extension
Two weeks in a row I’ve brought you a post about ad extensions! Last week the latest AdWords buzz regarded the new sitelink descriptions. This week Google released the beta for a new extension. More Extensions You Say? Google revealed...
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Boost Your AdWords CTR with Sitelink Descriptions
Sitelinks have been a staple of best practices since they were introduced. Sitelinks help searchers find topical information beyond the specified landing page of your ad. Last February, enhanced campaigns brought a little spice to sitelinks by including descriptions. Additional...
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Refresh Your Ad Testing With 4 New Analyses
As you spend more and more time doing the same thing, it’s expected that you’ll begin to evolve in how you do it. When it comes to ad testing and ad analysis, I’ve seen my fair share of reports and...
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When and How to Use AdWords Image Extensions
The PPC world has been humming with discussion (and speculation) since Google made a big splash with their announcement that AdWords would now allow image extensions. No, images in search results are not new, and they’re not even particularly new...
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Case Study: Do People Actually Click Sitelinks?
A little while ago I wrote a post about how much I liked the new features that Enhanced Campaigns brought to Sitelinks. Today I’m going to dive into the newly available Sitelink statistics and see if we can learn something...
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Using the Ever-Mysterious Beta to Grow Your Account
As Star Trek tells us, space is the final frontier. As working in AdWords and BingAds tells us, betas are the final frontier. There are things that we haven’t even thought about yet that are going on right now in...
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