Auction insights, Google’s tool for comparing your performance with other advertisers, is amazing. We’ve written about it in these parts before and we’ve even spoken about it at Hero Conf (as part of the Sizing Up the Competition panel). They’re …
Facebook has actually been trying over the past six months or so, which has been so tremendous for us advertisers. (I wonder if it has anything to do with this.) One of the more prominent of Facebook’s new options for …
As Star Trek tells us, space is the final frontier. As working in AdWords and BingAds tells us, betas are the final frontier. There are things that we haven’t even thought about yet that are going on right now in other people’s accounts.
Google offers a really great report on the Dimensions tab that shows you how your display ads perform depending on how many times a user has seen them. We’ve talked about the report before (along with how great it is), …
There are tons of reasons to pause things within our PPC accounts. Poor performance, special offers ending, seasonality. It can go on and on.
The PPC obsessed folks of the world received a bit of a win yesterday when Google announced that they will be releasing ad group level mobile bid adjustments soon. This comes on the heels of the release of enhanced campaigns …
Auction insights is a feature that Google launched in May of 2012 and it is incredible. It lets you see who is participating in the same auctions as you along with their impression share and some other fun metrics. I …
Okay, so it’s not AdWords directly who’s picking the winner, but I put together a new statistic to rank each and every team in the NCAA Men’s Tournament by some of the metrics that matter in PPC: namely search volume …
Deciding what match types to pursue in your accounts should be based on query data (a descriptive approach). We need to be as descriptive as possible when it comes to the ever-evolving search marketplace and the queries people are putting in.
PPC is fun. While there are surely people that disagree with that assertion (namely, anyone to whom I’ve explained what I do for a living), we within the industry know better. There are cool things to talk about all the …
