A customer doesn’t care about how long you have been in business, they care about what benefits them
How Football Shaped My Philosophy Regarding PPC
Building successful paid search accounts requires a well-defined philosophy for approaching account work.
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Be Smarter About Your Display Network Placements
Here’s something to keep in mind as you continue to develop a strong presence on the Display Network.
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The 15 Biggest PPC Mistakes and How To Avoid Them [On Demand Webinar!]
Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its...
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Easy Ways To Measure The Value of Branded Campaigns
Using Google Analytics and Adwords data this post goes into detail using a client as an example of how to successfully measure the value of brand campaigns.
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Showcase PPC’s Holistic Value With AdWords New Store Visits Metric
32% of offline consumers say that location-based search ads have led them to visit a store. AdWords new Store Visits now let us optimize PPC holistically.
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An Explanation Of The AdWords Conversion Optimizer Tool
AdWords Conversion Optimizer is a tool that helps acquire the most conversions possible at a defined target cost per acquisition.
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Become The Expert! New Advanced Guide To Google AdWords
After successfully navigating the setup of a Google AdWords account and the initial round of settings, optimizations, and expansions, the time has come to not only manage your account according to general best practices, but to really identify how your...
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Reassessing My 2014 PPC Suggestions And Looking To 2015
As 2014 winds down, I thought it would be appropriate to take a look at the suggestions I made to PPC advertisers at the beginning of this year.
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Effective Google Analytics AdWords Data Integration
Throughout 2014, Google Analytics has been rolling out more integrated AdWords data, giving online marketers more insight into performance and behavioral features.
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2015 Prediction: The Year of Bid and Budget Automation
2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’.
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[New Webinar with Visual Website Optimizer!] Master Class: Secrets to a Cohesive PPC Campaign
In order to maximize your conversion rate, your PPC account should be congruent with your landing page and website. From the keywords, to the ad copy, to any specific landing pages, if it all doesn’t align into one cohesive message,...
