There are two competing approaches to bid optimization that I’ve found are most commonly used by top PPC analysts.
Continue Reading Position Bidding vs. CPC Bidding: A Comparison Of Two Bid Optimization Methods
Strategies For Targeting Top Of Funnel Keywords
Though it would be ideal to only bid on specific keywords, we would not see account growth without targeting top of funnel terms.
Continue Reading Strategies For Targeting Top Of Funnel Keywords
Technical Revolution of Digital Marketing [New Webinar with Acquisio!]
While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions,...
Continue Reading Technical Revolution of Digital Marketing [New Webinar with Acquisio!]
Everything (And More!) You Need To Know About Ad Extensions – Whitepaper!
Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of ads. Not only do they create more reasons to click your ad (like...
Continue Reading Everything (And More!) You Need To Know About Ad Extensions – Whitepaper!
Gain Insight Into User Intent With These Two Analytics Reports
Google Analytics is a powerful tool when used in the right ways, and the Site Search and Behavior Flow reports are good examples of that.
Continue Reading Gain Insight Into User Intent With These Two Analytics Reports
Making Good Use Of Those Location Extensions
Identify exactly what locations are promoting in-store response, not just online response, in a segmented version of your AdWords location extension report.
Continue Reading Making Good Use Of Those Location Extensions
10 Ways To Grow Your PPC Account – New Whitepaper!
Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking for more ways to grow their market reach in the...
Continue Reading 10 Ways To Grow Your PPC Account – New Whitepaper!
Calls: The Conversion Paid Search Marketers Can’t Afford To Ignore
With the rapid adoption of smartphones, phone calls have shot to the forefront of paid search strategy because – and it doesn’t take an expert to tell you this – exactly 100% of consumers actually use their smartphones to actually...
Continue Reading Calls: The Conversion Paid Search Marketers Can’t Afford To Ignore
Running Effective PPC Campaigns In The Legal Industry
As PPC Specialists, we need to understand the rationale and process of the searcher as it pertains to legal services.
Continue Reading Running Effective PPC Campaigns In The Legal Industry
5 Competitor Strategies For Small PPC Budgets
PPC can be a competitive space. Learn how to get an edge on competition with 5 strategies for competing against big budgeted competitors on a small PPC budget.
Continue Reading 5 Competitor Strategies For Small PPC Budgets
Smoke Your Competition: 14 Ways to a High Conversion Rate – On Demand Webinar!
What happens after the click is just as important as what happens before the click, but there’s way more to conversion rate optimization than just the technical side, like button color and layout. It’s also about the experience. Searchers are...
Continue Reading Smoke Your Competition: 14 Ways to a High Conversion Rate – On Demand Webinar!
A Global Cost View Across Digital Channels in Analytics
Google Analytics has a great tool called Data Import, which allows you to manually import cost data related to other marketing channels.
Continue Reading A Global Cost View Across Digital Channels in Analytics
