Google Analytics has a great tool called Data Import, which allows you to manually import cost data related to other marketing channels.
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9 PPC Hacks You Should Be Using – New Whitepaper!
Let’s face it – we could all use a little help. And with the ever-changing PPC landscape, it’s important to know what to prioritize and how to do a work around on your account. This whitepaper showcases 9 PPC hacks...
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Excel Correlation, Causation, and Optimization
Discovering why an account's performance is down isn't always as easy as a stroll through the change history. Sometimes, it takes a little creativity. Sometimes, it takes Excel.
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Tips for Getting Results with an Inherited PPC Account
Upon inheriting a PPC account, I identify three areas that are underperforming and what fixes can be made to improve performance quickly.
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9 Things You Need To Know About PPC Analytics [New Webinar!]
Running effective PPC campaigns can be competitive and expensive (really expensive if you’re not careful!). As a digital marketer, its important for you to run efficient and successful campaigns that create maximum value for your clicks. Are you measuring your...
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Looking Forward To AdWords Ad Customizers
Ad customizers allow you to add dynamic messaging to ad copy. You can easily roll out large numbers of ads while controlling the specifics from a single file.
How to Get Ahead on the Google Display Network
Working with the Google Display Network can be frustrating. Learn how you can get ahead with a few simple tips to optimize your display efforts, and learn why Interest Categories are B.S.
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Overcoming AdWords Trademark And Disapproval Issues
Recently, I dealt with AdWords trademark issues, which enhanced my knowledge of the overall trademark policy.
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The Big Lead Gen Mistake You’re Probably Making
What if your best intentions are based on the wrong data? Learn how to dissect your visitor behavior so that you can better optimize your account?
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10 Reasons You Will Save Time and Money with DoubleClick Search
DoubleClick Search (DS3) is a powerful bid management tool. The platform will save you time and money, as it promotes integrated channel management.
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9 Hacks For Custom Automation [New Webinar with Acquisio!]
“I wish I could spend all my time doing bid changes and pulling reports!” said NO ACCOUNT MANAGER EVER. Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in...
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What PPC Impression Share Really Tells You
Impression share metrics are often used as the key indicator of one’s market share. Our case study reveals that this metric can be quite misleading.
