Did you know that PPC can drive efforts for other marketing channels? Do you know how to measure your PPC? In more than just profit? Our experts not only talk about how to do top line and lead conversion measurements...
Continue Reading Measuring PPC Return: Are Your Ad Dollars Going To Waste? [New Webinar!]
You’re an ecommerce advertiser and you’re allocating significant media spend towards driving potential buyers to your website through Search, Display and Social. But you keep hearing that even when visitors land on your website, 70% of them are abandoning their...
Continue Reading Why You Should Do Dynamic Retargeting on Facebook
Long tail keywords have a low cost per click (CPC). That is what we’re commonly told, but it is not always true. In an effort to lower keyword cost per clicks, you consulted all of the best internet marketing blogs...
Continue Reading Talk Is Cheap, But Long Tail Keywords Are Not – The Power of Seeds
Over the last few weeks, I have spent quite a bit of time auditing PPC accounts in order to identify opportunities and provide specific recommendations to help keep accounts moving towards their goals. The biggest issue I face when starting...
Continue Reading Need to Get Under the Hood? 6 Tips For Performing An Effective PPC Account Audit
You’re doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It’s time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don’t...
Continue Reading New Webinar With Wordstream! 10 Ways To Outsmart Your PPC Competition
Are you struggling to figure out why your landing page is not converting? Are there things you think you could be doing better but you’re just not sure? PPC Heroes and their allies are here to help! In the recording,...
Continue Reading Live Landing Page Audit [Webinar Recording]
Seven tips for optimizing and the creation of video campaigns and video ads in AdWords YouTube advertising.
Have you ever met a compulsive DIY’er (Do It Yourself’er)? You know the type. They get so intent on saving a penny that they can spend dollars to do it. Sure, some DIY activities are worth it. You own an...
Continue Reading AdWords DIY (Destroy It Yourself) – 4 Reasons to Hire a PPC Professional
Are you struggling to figure out why your landing page is not converting? Are there things you think you could be doing better but you’re just not sure? PPC Heroes and their allies are here to help! Join Hanapin Marketing’s...
Continue Reading Live Landing Page Audit With Chris Goward and Sam Owen [New Webinar!]
A few months ago, the Hanapin team conducted a thorough competitive analysis for one of our largest clients. This particular client wanted to know how they fared against their competition in the Google marketplace when showing in the same auction....
Continue Reading Performing Competitive Analysis – How to Stay Ahead of Your Competition
Two of the most underutilized but effective AdWords features are labels and ad scheduling. What makes these features especially tremendous is their usefulness for writing holiday ads in July, and then scheduling for Q4. The holiday season is busy enough...
Continue Reading Write and Schedule Your Holiday Ads Now – Save Time Later
Let’s face it: we could all use a little help. Today, I’m showcasing 8 PPC hacks that can help your campaigns flourish. You may know of a few of these already, but even if just one is new to you—you...
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