Google Analytics and PPC: a match made in heaven. While your pay-per-click accounts provide a great deal of reporting visibility, they aren’t much of a help for measuring website use statistics. This is where Google Analytics steps into the picture. These posts explain the best Analytics reports for improving your PPC performance.

Simplify With The Google Analytics New Display Advertiser Features

By , Senior Account Manager at Hanapin Marketing

Last week, we told you about this sweet new thing in Google Analytics (GA) called “Display Advertiser Features”, which lets you toggle a switch to start collecting remarketing data without the pain associated with placing new codes.   If you have Universal Analytics set up, you can tell GA to start collecting data on your site visitors that allow you…

Take A Walk Down The Conversion Path With Google Analytics

By , Account Analyst at Hanapin Marketing

Google AdWords attributes each conversion back to the campaign that was last clicked before conversion. Even though you see that a conversion has occurred, you don’t get the whole story. It’s like reading the last page of a novel. You get the end result, but miss all the fun stuff in between the beginning and the end.   This post…

Simplifying Remarketing With Google Analytics Instant Activation

By , Production Specialist

To help make it easier for advertisers to reach their most qualified customers, Google has enabled remarketing with a single toggle. Instead of manually updating all of your site tags, you will use Instant Activation.     Google states that it repeatedly see marketers struggle with tagging hurdles and complex implementation challenges, and that 1 in 5 remarketers successfully complete…

Rule Your PPC Strategy With High Value Analytics [New Toolkit with SEMrush!]

By , Communications Manager at Hanapin Marketing

It's easy to get overwhelmed by the volume and reports available to you, but analytics data is the most powerful weapon you have when optimizing your PPC campaigns for maximum effectiveness. Without solid, predictive data, you could waste thousands of dollars learning things the hard way. That's why we've put together this toolkit, jam-packed full of useful tools and resources…

Use Google Analytics Custom Reports To Make Your PPC Life Easier

By , Account Analyst at Hanapin Marketing

Do you ever get frustrated with Google Analytics reporting for not having exactly what you want? I know the feeling. You want a column for cost and for each type of goal you have set up, but these don’t come in your standard reports in the interface.   Or maybe you’re just ready to step up your analytics game to…

The 2015 Google Analytics Exam & What You Need To Know

By , Senior Account Manager at Hanapin Marketing

In the past few months, I have provided exam guides for destroying the Advanced Display Exam, acing the Advanced Search Exam, succeeding into the Search Fundamentals Exam, and even beating the Bing Ads accreditation process. And now we’re ready for the big one: Google Analytics Individual Qualification exam, or GAIQ test.   As the motherload of Google exams, the Analytics…

How To Create Google Analytics Custom Attribution Models

By , Senior Account Manager at Hanapin Marketing

It’s the time of year where advertisers are planning New Year resolutions for PPC accounts. However, if you are using a last click attribution model as part of your PPC strategy you could be doing more harm than good.   A few months back we discussed the multi-channel attribution templates available in AdWords and Google Analytics. If you’ve taken the…

Discover The Gold Mine Of Remarketing Lists Using Google Analytics

By , Account Manager at Hanapin Marketing

Digital analytics is entirely about discovery. As data analysts we are pursuing fresh insights we can turn into actionable business improvements. Campaign optimizations such as improving the click-through rate of your ads, or reducing cost-per-click are great places to start. Today I am going to cover a fantastic way to focus on your customers using Google Analytics data.   Using…

Using Google Analytics for AdWords Conversion Tracking

By , Senior Account Analyst at Hanapin Marketing

Everyone accepts the tenet that conversions matter. Any successful marketing campaign needs some form of conversion tracking, whether they are sales, leads, or e-mail sign ups.   Most often accounts default to utilizing the AdWords conversion code. This simple to implement code automatically fires anytime someone reaches a certain stage of the customer cycle. However, there are other options.  …

Effective Google Analytics AdWords Data Integration

By , Head of Paid Search at MediaVision

A huge topic in 2014 - ‘more data’ for AdWords users has been answered by Enhanced Google Analytics!   Throughout 2014, Google Analytics (GA) has been rolling out more integrated AdWords data, giving online marketers more insight into performance and behavioral features to analyze, report and base decisions.   GA has added the below AdWords features integrations. I’ll be going…