Google Analytics and PPC: a match made in heaven. While your pay-per-click accounts provide a great deal of reporting visibility, they aren’t much of a help for measuring website use statistics. This is where Google Analytics steps into the picture. These posts explain the best Analytics reports for improving your PPC performance.

6 Google Analytics Features You Need To Understand

By , Account Analyst at Hanapin Marketing

Google Analytics, best friend or worst nightmare? I remember when first starting out in PPC, I was completely overwhelmed with all the features and reports that Analytics provides. It can be a bit daunting to figure out, but I have learned that it can be an invaluable tool to be used in conjunction with your paid search efforts. I’ll outline…

4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved

By , Senior Event Producer at Hanapin Marketing

Editor’s Note: This article is a part of our Hero Conf Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the 4 finalists we post throughout the week. Today’s post comes to us from JD Prater (@jdprater), Paid Search Specialist at Inflow.     Are…

Simplify With The Google Analytics New Display Advertiser Features

By , Senior Account Manager at Hanapin Marketing

Last week, we told you about this sweet new thing in Google Analytics (GA) called “Display Advertiser Features”, which lets you toggle a switch to start collecting remarketing data without the pain associated with placing new codes.   If you have Universal Analytics set up, you can tell GA to start collecting data on your site visitors that allow you…

Take A Walk Down The Conversion Path With Google Analytics

By , Account Analyst at Hanapin Marketing

Google AdWords attributes each conversion back to the campaign that was last clicked before conversion. Even though you see that a conversion has occurred, you don’t get the whole story. It’s like reading the last page of a novel. You get the end result, but miss all the fun stuff in between the beginning and the end.   This post…