Google Analytics and PPC: a match made in heaven. While your pay-per-click accounts provide a great deal of reporting visibility, they aren’t much of a help for measuring website use statistics. This is where Google Analytics steps into the picture. These posts explain the best Analytics reports for improving your PPC performance.

Google Analytics Now Offers Display Targeting Reports

By , Production Specialist at Hanapin Marketing

Have you been wondering what has typically been happening when a user clicks your display ad and doesn't convert? The data is now available to you. Google recently launched a new Display Targeting report in Google Analytics.   This report can be found in the Google Analytics interface in the "Acquisition" category under "AdWords". As advertisers know, the Display Network…
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5 Ways To Use Google Analytics for CRO That You Haven’t Thought Of – New Whitepaper!

By , Communications Coordinator at Hanapin Marketing

You've got great ads and a great click-through-rate, but you're just not seeing the conversions you want. It's a good time to check out your site and come up with some conversion rate optimization (CRO) ideas. There are a variety of tools available, including some free options to get you started. Google Analytics is a great free tool and is…
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5 Options to Ensure Accurate PPC Conversion Tracking

By , Account Manager at Hanapin Marketing

Conversion tracking is arguably the most important piece of running successful PPC campaigns. That being said, it’s crucial that you make sure your conversion tracking tags are placed correctly.   You might be prompted to check conversion tags because your numbers seem a bit off (either too high or too low compared to backend data). I would recommend getting in…
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8 PPC Hacks You Should Be Using

By , Senior Account Manager at Hanapin Marketing

Let’s face it: we could all use a little help. Today, I’m showcasing 8 PPC hacks that can help your campaigns flourish. You may know of a few of these already, but even if just one is new to you—you could really rake in the benefits!   Ad Hacks   Using Dynamic Keyword Insertion (DKI) or Dynamic Search Ads (DSA)…

Google Updates: Brand in Analytics, Powerful Location Segmenting, and AdMob

By , Account Manager at Hanapin Marketing

It’s been a busy week for the developers over at Google AdWords and Analytics, as they’ve rolled out a bevy of new functionality items over the past few days.   Automating Branded Segmenting in Analytics Recognizing the ubiquity of the commonplace best practice to segment Brand traffic out from the rest, Google Analytics can now automatically do this for you.…
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