Google Analytics and PPC: a match made in heaven. While your pay-per-click accounts provide a great deal of reporting visibility, they aren’t much of a help for measuring website use statistics. This is where Google Analytics steps into the picture. These posts explain the best Analytics reports for improving your PPC performance.

Use Google Analytics Custom Reports To Make Your PPC Life Easier

By , Account Analyst at Hanapin Marketing

Do you ever get frustrated with Google Analytics reporting for not having exactly what you want? I know the feeling. You want a column for cost and for each type of goal you have set up, but these don’t come in your standard reports in the interface.   Or maybe you’re just ready to step up your analytics game to…
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The 2015 Google Analytics Exam & What You Need To Know

By , Senior Account Manager at Hanapin Marketing

In the past few months, I have provided exam guides for destroying the Advanced Display Exam, acing the Advanced Search Exam, succeeding into the Search Fundamentals Exam, and even beating the Bing Ads accreditation process. And now we’re ready for the big one: Google Analytics Individual Qualification exam, or GAIQ test.   As the motherload of Google exams, the Analytics…

How To Create Google Analytics Custom Attribution Models

By , Senior Account Manager at Hanapin Marketing

It’s the time of year where advertisers are planning New Year resolutions for PPC accounts. However, if you are using a last click attribution model as part of your PPC strategy you could be doing more harm than good.   A few months back we discussed the multi-channel attribution templates available in AdWords and Google Analytics. If you’ve taken the…
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Discover The Gold Mine Of Remarketing Lists Using Google Analytics

By , Account Manager at Hanapin Marketing

Digital analytics is entirely about discovery. As data analysts we are pursuing fresh insights we can turn into actionable business improvements. Campaign optimizations such as improving the click-through rate of your ads, or reducing cost-per-click are great places to start. Today I am going to cover a fantastic way to focus on your customers using Google Analytics data.   Using…

Using Google Analytics for AdWords Conversion Tracking

By , Account Manager at Hanapin Marketing

Everyone accepts the tenet that conversions matter. Any successful marketing campaign needs some form of conversion tracking, whether they are sales, leads, or e-mail sign ups.   Most often accounts default to utilizing the AdWords conversion code. This simple to implement code automatically fires anytime someone reaches a certain stage of the customer cycle. However, there are other options.  …