Google Analytics and PPC: a match made in heaven. While your pay-per-click accounts provide a great deal of reporting visibility, they aren’t much of a help for measuring website use statistics. This is where Google Analytics steps into the picture. These posts explain the best Analytics reports for improving your PPC performance.

Google AdWords Conversion Tracking Briefly Broken

By , Production Specialist at Hanapin Marketing

It's Monday Morning. You're about to do your PPC statistical Analysis after the weekend, and you see an extremely low conversion count. What did you do wrong? The answer could be nothing, as it appears that there was an error in Google's reporting system this past weekend. The issue appears to have only affected conversion and revenue data. Our Google representative confirmed there…
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How To Stop Wasting AdWords Spend In Just Two Clicks

By , Product Development Manager at Hanapin Marketing

It only takes one person making a small mistake to start driving tons of traffic to a broken 404 page. Even companies with great communication can easily have between 10% and 25% broken ads, wasting thousands in ad spend. That's why we created Broken Link Checker.   Find broken AdWords ads in just two clicks.   Broken Link Checker looks…
Lead Gen $ Wrench PPC Hero

Paid Search With Other Marketing Channels: When To Take Credit?

By , Account Manager at Hanapin Marketing

My job is paid search and because of that, it is often easy to believe that paid search works separate from other marketing initiatives. In my perfect paid search centric world, paid search is not affected by other channels good or bad. If something goes amazing, that’s me. If something goes bad in an account, that blame is unfortunately on…
Targeting Mail Boxes PPC Hero

How To Use Google Analytics For Better Bid Adjustments

By , Group Head of Search, Periscopix

Since the move to enhanced campaigns last year, Google has provided us with a new way of targeting through bid adjustments. We are now able to move further on from inputting the maximum cost per click at keyword level and are able to specify our bid for specific users who are worth more to us. For example, if we see…
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Google Analytics Loses Paid Search Queries: Time to Panic?

By , Associate Director of Paid Search at Hanapin Marketing

So, What Just Happened? On April 9, Google officially rolled out their improved and continued efforts in maintaining the highest level of security for their Chrome users. Announcing they have rolled out SSL encryption for omnibox searches in Chrome browser when users are not signed in to Google.  Previously, this security layer was only applied to ‘signed in’ users. Chrome…
Dont Panic About Not Provided in Google Analytics

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