Analytics

Google Analytics and PPC: a match made in heaven. While your pay-per-click accounts provide a great deal of reporting visibility, they aren’t much of a help for measuring website use statistics. This is where Google Analytics steps into the picture. These posts explain the best Analytics reports for improving your PPC performance.

A Global Cost View Across Digital Channels in Analytics

By ,

125 SHARES
With the appearance of concepts like attribution modeling and holistic strategies across channels, data integration has become a major daily challenge. Viewing the different marketing channels as silos is not an option anymore for marketers who wish to obtain the valuable insights needed to maximize performance.   For us digital marketers, an important part of data integration is the ability…
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9 Things You Need To Know About PPC Analytics [New Webinar!]

By , Communications Coordinator at Hanapin Marketing

97 SHARES
Running effective PPC campaigns can be competitive and expensive (really expensive if you’re not careful!). As a digital marketer, its important for you to run efficient and successful campaigns that create maximum value for your clicks. Are you measuring your campaigns? Better yet, are you effectively measuring your campaigns? Join Searchforce’s, Miles Olson, and Hanapin’s, Rachael Law, as they discuss…
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[Webinar Recording] PPC Attribution: Bury The Last Click And Move On

By , Communications Coordinator at Hanapin Marketing

123 SHARES
Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond last click and see all the interactions a user makes with your brand before the conversion. We all know different…
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Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death

By , Senior Account Manager at Hanapin Marketing

182 SHARES
Whether we like it or not, multi-channel attribution is part of our digital marketing world - just as Game of Thrones has become part of mine. Understanding where each piece falls in the conversion funnel and how much credit should be given at each step, is crucial in maximizing conversions. We all know this, right? But that doesn’t mean it’s…
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PPC Attribution: Bury The Last Click And Move On [New Webinar!]

By , Communications Coordinator at Hanapin Marketing

60 SHARES
Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond last click and see all the interactions a user makes with your brand before the conversion. We all know different…
Analytics_blacktree

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