Analytics

Google Analytics and PPC: a match made in heaven. While your pay-per-click accounts provide a great deal of reporting visibility, they aren’t much of a help for measuring website use statistics. This is where Google Analytics steps into the picture. These posts explain the best Analytics reports for improving your PPC performance.

[New Webinar with Jeffalytics!] 4 Underutilized Google Analytics Features for PPC Accounts

By , Communications Manager at Hanapin Marketing

Google Analytics is an invaluable tool when it comes to your PPC campaigns. The reports, trends, and nuggets you can pull out are plentiful. Are you getting the most utility you can out of Analytics by pulling the best reports? Did you know that along with your Google campaigns, you can also get valuable insights and opportunities by importing click…

Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce

By , Account Analyst at Hanapin Marketing

Running an ecommerce PPC account, as you would imagine, can be quite different than running a lead generation account. In these instances, we are particularly interested in what the user is doing on the site, which products they’re looking at, and what they are purchasing. In this post, we'll review 6 ways you can make use of Google Analytics in…

[New Whitepaper!] 14 Google Analytics Tricks You Need To Try For Your PPC Account

By , Communications Manager at Hanapin Marketing

Google Analytics can either be your best friend or worst nightmare. It’s easy to get overwhelmed and flustered with Google Analytics features and report options, and at times it can be daunting to figure out. However, it is also an invaluable tool and should be used in conjunction with your paid search efforts. One of the initial steps an account…

One Way To Become A Remarketing Jedi: Use the Analytics Force

By , Account Manager at Hanapin Marketing

Generally speaking, your remarketing audience is going to be pretty qualified. They came to your site after all, right?   Well, you’re not wrong, but it’s easy to improve on this notion of pre-qualifying. We're going to remarket with an approach easily compared to the way in which Luke Skywalker approaches the systematic demise of the Empire.   First, use…

Increase User Engagement For PPC Traffic

By , Account Analyst at Hanapin Marketing

For most PPC accounts, our focus is to gain revenue or leads. This gives us a (somewhat) clear idea of what kinds of optimizations to make and how we should run the account. However, for one account, the strategy shifted to boosting the quality of site visitors and user engagement. Using Google Analytics we came up with an action plan.…

3 Hacks That Will Make You An Analytics Star

By , Senior Account Manager at Hanapin Marketing

I know many account managers get a little flustered when you mention Google Analytics and using it for PPC management. It’s not that they don’t recognize the value, and it’s not even that they don’t know how to use it, it’s just that everyone usually thinks they’re not utilizing it to full potential and they’re going to look like a newb…

6 Google Analytics Features You Need To Understand

By , Account Analyst at Hanapin Marketing

Google Analytics, best friend or worst nightmare? I remember when first starting out in PPC, I was completely overwhelmed with all the features and reports that Analytics provides. It can be a bit daunting to figure out, but I have learned that it can be an invaluable tool to be used in conjunction with your paid search efforts. I’ll outline…

4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved

By , Senior Event Producer at Hanapin Marketing

Editor’s Note: This article is a part of our Hero Conf Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the 4 finalists we post throughout the week. This post originally came to us from JD Prater (@jdprater). JD is now a Senior Account Manager…

Simplify With The Google Analytics New Display Advertiser Features

By , Senior Account Manager at Hanapin Marketing

Last week, we told you about this sweet new thing in Google Analytics (GA) called “Display Advertiser Features”, which lets you toggle a switch to start collecting remarketing data without the pain associated with placing new codes.   If you have Universal Analytics set up, you can tell GA to start collecting data on your site visitors that allow you…