Google Analytics and PPC: a match made in heaven. While your pay-per-click accounts provide a great deal of reporting visibility, they aren’t much of a help for measuring website use statistics. This is where Google Analytics steps into the picture. These posts explain the best Analytics reports for improving your PPC performance.

Using Google Analytics for AdWords Conversion Tracking

By , Account Manager at Hanapin Marketing

Everyone accepts the tenet that conversions matter. Any successful marketing campaign needs some form of conversion tracking, whether they are sales, leads, or e-mail sign ups.   Most often accounts default to utilizing the AdWords conversion code. This simple to implement code automatically fires anytime someone reaches a certain stage of the customer cycle. However, there are other options.  …

Effective Google Analytics AdWords Data Integration

By , Head of Paid Search at MediaVision

A huge topic in 2014 - ‘more data’ for AdWords users has been answered by Enhanced Google Analytics!   Throughout 2014, Google Analytics (GA) has been rolling out more integrated AdWords data, giving online marketers more insight into performance and behavioral features to analyze, report and base decisions.   GA has added the below AdWords features integrations. I’ll be going…
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DIY: Easy URL Tracking

By , Account Manager at Hanapin Marketing

URL tracking takes time to set up, but the rewards make it time well spent. Why is it worth it? Google Analytics. The whole purpose of tracking URLs is that we get the reward of having Google Analytics data for each platform or campaign.   Everything In One Place   When paid search can incorporate more than five different platforms,…
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Gain Insight Into User Intent With These Two Analytics Reports

By , Account Manager at Hanapin Marketing

PPC Hero series week rolls on as we focus today on two key Google Analytics report. Make sure to check out all posts this week, including Carrie's take on location extensions, Jacob's view of the destination URL report, and Kayla's look at how to use client service reports to improve retention.   In paid search our first goal is to get…
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Make Facebook Ads Even Better With Google

By , Independent Digital Marketing Consultant

Facebook Ads is one of the best channels for driving quality traffic to websites. It has great ad products and an amazing targeting platform. In the previous year, Facebook launched an ads delivery method named oCPM (Optimized CPM), which means that you as an advertiser pay for impressions but the Facebook Ads algorithm tries to maximize your business goals.  …
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