Google Analytics and PPC: a match made in heaven. While your pay-per-click accounts provide a great deal of reporting visibility, they aren’t much of a help for measuring website use statistics. This is where Google Analytics steps into the picture. These posts explain the best Analytics reports for improving your PPC performance.

PPC Analytics Tactics That Can Make or Break Your Performance [New Webinar with Kissmetrics!]

By , Communications Coordinator at Hanapin Marketing

It’s easy to get overwhelmed by the volume of data and reports available to you, even within a single channel like your search ads. But analytics data is the most powerful weapon you have when optimizing your ad campaigns for maximum effectiveness. Without solid, predictive data, you could waste thousands of dollars learning things the hard way. But which data…

The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration

By , Account Manager at Hanapin Marketing

Google Analytics Settings   Google Analytics is vital to gaining business insights about your website. The most important takeaway is that your analytics can unquestionably lead your business to better decisions. Out of the box, Google Analytics is tremendously powerful.   When you take the time and dedicate the business resources to the customization of Google Analytics the result will…

A Global Cost View Across Digital Channels in Analytics

By ,

With the appearance of concepts like attribution modeling and holistic strategies across channels, data integration has become a major daily challenge. Viewing the different marketing channels as silos is not an option anymore for marketers who wish to obtain the valuable insights needed to maximize performance.   For us digital marketers, an important part of data integration is the ability…
Image of Google Analytics dashboard

9 Things You Need To Know About PPC Analytics [New Webinar!]

By , Communications Coordinator at Hanapin Marketing

Running effective PPC campaigns can be competitive and expensive (really expensive if you’re not careful!). As a digital marketer, its important for you to run efficient and successful campaigns that create maximum value for your clicks. Are you measuring your campaigns? Better yet, are you effectively measuring your campaigns? Join Searchforce’s, Miles Olson, and Hanapin’s, Rachael Law, as they discuss…

[Webinar Recording] PPC Attribution: Bury The Last Click And Move On

By , Communications Coordinator at Hanapin Marketing

Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond last click and see all the interactions a user makes with your brand before the conversion. We all know different…