Google Analytics and PPC: a match made in heaven. While your pay-per-click accounts provide a great deal of reporting visibility, they aren’t much of a help for measuring website use statistics. This is where Google Analytics steps into the picture. These posts explain the best Analytics reports for improving your PPC performance.

PPC Attribution: Bury The Last Click And Move On [New Webinar!]

By , Communications Coordinator at Hanapin Marketing

Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond last click and see all the interactions a user makes with your brand before the conversion. We all know different…

Google Analytics App Now Available for the iPhone

By , Production Specialist at Hanapin Marketing

Are you an iPhone user? Have you ever been stuck on a morning train to work, stuck in an air port, or just did not have access to a computer; but wanted to check-in on your website traffic? Situations likes these just got much easier to handle. Earlier in the week Google launched the Google Analytics app for iPhones, to…
PPC iPhone

Morning Clicks: Dynamic Sitelinks, PLA Product Ratings, and More

By , Production Specialist at Hanapin Marketing

Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.   Big news out of Bing. The interface is getting a new look. [Bing Ads] Google Analytics now offers reporting for…
Morning Clicks PPC Hero

Google Analytics Now Offers Display Targeting Reports

By , Production Specialist at Hanapin Marketing

Have you been wondering what has typically been happening when a user clicks your display ad and doesn't convert? The data is now available to you. Google recently launched a new Display Targeting report in Google Analytics.   This report can be found in the Google Analytics interface in the "Acquisition" category under "AdWords". As advertisers know, the Display Network…
PPC Display

5 Ways To Use Google Analytics for CRO That You Haven’t Thought Of – New Whitepaper!

By , Communications Coordinator at Hanapin Marketing

You've got great ads and a great click-through-rate, but you're just not seeing the conversions you want. It's a good time to check out your site and come up with some conversion rate optimization (CRO) ideas. There are a variety of tools available, including some free options to get you started. Google Analytics is a great free tool and is…
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